PickleJar Launches National “Get on the Bus” Campaign, Unveils Thompson Square Tour Bus Wrap

Rhea-AI Summary

PickleJar Entertainment Group (OTCMKTS: PKLE) has launched a national 'Get on the Bus' campaign in partnership with GRAMMY®-nominated duo Thompson Square. The campaign showcases PickleJar's new Fan engagement tools and includes a tour bus wrap unveiling on September 6, 2024, in Nashville, TN. PickleJar's latest Fan Club technology allows fans to upload selfies to be printed and added to the bus throughout the 12-month campaign.

The initiative aims to help musicians and entertainers better reach fans and boost company awareness. It includes PickleJar's nationally syndicated radio show, digital ads, and a new Fan Club website experience. The campaign emphasizes fan engagement and online media, demonstrating how artists can benefit from improved data and tools for more profitable direct-to-fan campaigns.

Positive

• Launch of national 'Get on the Bus' campaign to boost brand awareness
• Partnership with GRAMMY®-nominated duo Thompson Square
• Introduction of new Fan engagement tools and Fan Club technology
• Expansion of marketing channels including radio show and digital ads
• Potential for increased revenue through improved fan engagement solutions

Negative

• None.

HOUSTON, Sept. 04, 2024 (GLOBE NEWSWIRE) -- PickleJar Entertainment Group, (OTCMKTS: PKLE), a leading Texas-based music and entertainment software company, today announced the launch of a new brand campaign in partnership with GRAMMY®-nominated duo, Thompson Square. The campaign showcases PickleJar’s new Fan engagement tools with the goal of enhancing fan interaction with the group while on their national tour kicking off on Friday, September 6, 2024, with the unveiling of their new tour bus wrap in Nashville, TN at Live Oak. PickleJar will unveil the co-branded bus wrap on location at the event.

The “Get on the Bus” Campaign is based on PickleJar’s business strategy to help musicians and entertainers of all sizes reach fans better, the new multichannel campaign is aimed at further boosting awareness of the company. The integrated effort includes PickleJar’s latest Fan Club technology which will allow fans to upload selfies to then be printed and added to the bus throughout the twelve-month campaign.

"This campaign taps into today's transformational reality that technology is driving revenue for these artists," explained Kristian Barowsky, president at PickleJar. "All Artists are looking for solutions that will make fan engagement simpler and most importantly – more profitable. Artists like Thompson Square want to own their fans. With ‘Get on the Bus’,' we are showing how these entertainers are benefiting from better data and tools to run their direct-to-fan campaigns more profitably."

PickleJar will unveil "Get on the Bus" with the Thompson Square tour bus, promotional ad on its nationally syndicated PickleJar Up All Night radio show and digital ads breaking on September 6 coinciding with the launch party at Live Oak. The event will include an intimate meet-and-greet at the venue, which will be open to the public. The campaign places a heavy emphasis on fan engagement and online media from Thompson Square with a new Fan Club website experience, as well as videos featuring the artist.

"By including PickleJar’s dynamic fan club tools as well as the promotion reach, we're getting the opportunity to engage our fans and take back control of how we connect with them directly. We hope to show artists looking for innovative ways to meet the challenges of launching new music and owning their fan base in the changing landscape of digital music, need to look no further than PickleJar," explained Keifer Thompson of Thompson Square.

ABOUT PICKLEJAR ENTERTAINMENT GROUP, INC. (OTCMKTS: PKLE)

PickleJar, a US-based technology company, unlocks the potential of shared entertainment experiences through an integrated suite of software and services designed to inspire human creativity and enrich lives. Developed for an era of social commerce, we continuously work to advance tools to unify the touchpoints of Fan engagement with emerging Artists, mid-sized venues, and global brands. By embedding secure payment technology, data intelligence and content distribution, PickleJar’s innovative Artist promotion programs, Venue Managed Services and wide range of mobile apps create a 360° view of how Fans and Patrons connect with the music and moments that matter most.

For more information, please visit www.picklejar.com.

Follow PickleJar on our social channels: Twitter | Facebook | Instagram | YouTube

Information about Forward-Looking Statements

This press release contains “forward-looking statements” that include statements regarding expected financial performance and growth information relating to future events. Forward-looking statements include statements with respect to beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond the control of the Company and its officers and managers, and which may cause actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by which, that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management’s good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in, or suggested by, the forward-looking statements. Important factors that could cause these differences include, but are not limited to; inability to gain or maintain licenses, reliance on unaudited statements, the Company’s need for additional funding, governmental regulation of the cannabis industry, the impact of competitive products and pricing, the demand for the Company’s products, and other risks that are detailed from time-to-time in the Company’s filings with the United States Securities and Exchange Commission. All statements other than statements of historical fact are statements that could be forward-looking statements. You can typically identify these forward-looking statements through use of words such as “may,” “will,” “can” “anticipate,” “assume,” “should,” “indicate,” “would,” “believe,” “contemplate,” “expect,” “seek,” “estimate,” “continue,” “plan,” “point to,” “project,” “predict,” “could,” “intend,” “target,” “potential,” and other similar words and expressions of the future. PickleJar expresses its expectations, beliefs and projections in good faith and believes that its expectations reflected in these forward-looking statements are based on reasonable assumptions. However, there is no assurance that these expectations, beliefs, and projections will prove to have been correct. Such statements reflect the current views of PickleJar with respect to its operations and future events, and are subject to certain risks, uncertainties and assumptions relating to its proposed operations, including the risk factors set forth herein. Should one or more of these risks or uncertainties materialize or should the underlying assumptions prove incorrect, PickleJar actual results may vary significantly from those intended, anticipated, believed, estimated, expected, or planned. Considering these risks, uncertainties and assumptions, any favorable forward-looking events discussed herein might not be realized and occur. PickleJar undertakes no obligation to publicly update or revise its forward-looking statements, whether as a result of added information, future events or otherwise. For a more detailed description of the risk factors and uncertainties affecting PickleJar (PKLE), please refer to PickleJar recent OTC Markets: Trading and Securities filings, which are available at https://www.otcmarkets.com/stock/PKLE/overview.

Anna Benson
337-207-7103
anna@picklejar.com

Attachment

• PickleJar Entertainment Group, Inc.

FAQ

What is PickleJar's 'Get on the Bus' campaign with Thompson Square?

PickleJar's 'Get on the Bus' campaign is a national brand initiative launched in partnership with Thompson Square, featuring a tour bus wrap and new fan engagement tools. It aims to enhance fan interaction and showcase PickleJar's technology for artists.

When does the Thompson Square tour featuring PickleJar's (PKLE) campaign start?

The Thompson Square tour featuring PickleJar's 'Get on the Bus' campaign kicks off on Friday, September 6, 2024, with the unveiling of their new tour bus wrap in Nashville, TN at Live Oak.

How does PickleJar's (PKLE) Fan Club technology work in the campaign?

PickleJar's Fan Club technology allows fans to upload selfies that will be printed and added to the Thompson Square tour bus throughout the twelve-month campaign, enhancing fan engagement and interaction.

What marketing channels is PickleJar (PKLE) using for the 'Get on the Bus' campaign?

PickleJar is using multiple marketing channels for the campaign, including a tour bus wrap, their nationally syndicated PickleJar Up All Night radio show, digital ads, and a new Fan Club website experience for Thompson Square.