Perk Labs Launches New "PERKS" Crypto Rewards

Rhea-AI Summary

Perk Labs (OTCQB:PKLBF) has launched its cryptocurrency rewards, PERKS, aimed at facilitating the use of crypto in everyday transactions. The crypto, built on the Solana blockchain, emphasizes fast, secure, and eco-friendly transactions. Customers can convert cashback rewards from Perk Hero into PERKS, which can be used for dining, eCommerce, and gift cards. With trends showing increased consumer interest in using digital assets, the company plans to expand redeemable options for PERKS, including NFTs and unique rewards, signaling a significant step in crypto adoption.

Positive

• Launch of PERKS crypto rewards, increasing customer engagement.
• Eco-friendly transactions using Solana blockchain.
• Growing consumer interest in digital assets as indicated by a Mastercard survey.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / February 3, 2022 / Perk Labs Inc. (CSE:PERK)(OTCQB:PKLBF)(FKT:PKLB) ("Perk" or the "Company"), the digital franchise company helping businesses transition to the digital economy, is pleased to announce the launch of its cryptocurrency rewards under the symbol "PERKS".

"Our PERKS crypto rewards are designed to bring cryptocurrency to mainstream consumers by rewarding them for purchases made online, in restaurants, and other brick & mortar establishments," said Jonathan Hoyles, CEO, Perk Labs. "We believe that out of the many roads possible to the mass adoption of cryptocurrencies, which includes decentralized finance (DeFi), stable coins, cryptocurrency mining, and non-fungible tokens, the simplest and most accessible path for the public at large is to use cryptocurrency for everyday purchases and to accumulate cryptocurrency as a loyalty reward."

Unlike most cryptocurrencies, PERKS has an easy-to-understand utility and is designed to be used for purchasing both real and digital goods and services. PERKS is designed to be fast, secure, and with environmental impact in mind. Built on one of the most environmentally-friendly blockchain payment technologies available today, PERKS uses the Solana blockchain and requires near-zero energy to run.^[1]

The Company is providing customers with the option to convert their cashback-based rewards that were previously earned through Perk Hero into PERKS cryptocurrency. In addition, through the Perk Hero platform, customers will soon be able to pay using PERKS when dining in or picking up at a restaurant, to purchase eCommerce products, and to buy digital gift cards.

As a leader and digital pioneer in the crypto loyalty reward space, the Company sees the opportunity to bring other companies into its loyalty reward program and also the opportunity to white-label its crypto loyalty rewards. Similarly, as an example of market validation, Starbucks on its recent Q4 earnings call discussed that they are exploring how to tokenize Starbucks Stars and create the ability for other merchants to connect their rewards program to Starbucks Rewards.^[2] Forty percent of consumers polled in a recent Mastercard survey said they are planning to use digital assets to make a purchase in the next 12 months. Research from Mastercard's New Payment Index indicates that 93% of those polled will consider using at least one cutting-edge way of settling transactions - such as crypto, biometrics, QR codes or contactless.^[3]

The Company's roadmap for this year includes introducing new ways that PERKS can be redeemed or exchanged for other digital goods and assets, developing a special rewards zone including NFTs, and new and innovative ways to use PERKS as an incentive for customers to sign-up for the Company's services.

^[1] https://www.solana.news/post/report-reveals-solana-is-greener-than-google

^[2] https://s22.q4cdn.com/869488222/files/doc_financials/2021/q4/Q4-FY21-SBUX-Earnings-Call-Transcript.pdf

^[3] https://coinmarketcap.com/alexandria/article/40-of-consumers-plan-to-use-crypto-in-next-12-months-mastercard-survey-sugge

About Perk Labs Inc.

Perk Labs Inc. (CSE:PERK)(OTCQB:PKLBF)(FKT:PKLB) is the owner of Perk Hero, the mobile commerce platform on a mission to empower business owners with the digital tools to provide their customers with shopping and dining experiences that are more engaging, convenient and rewarding. Perk Hero is used to order and pay at restaurants, for online shopping, and to buy digital gift cards from top brands. The platform features Shopify integration, contactless payments using Apple Pay, Google Pay, BitPay, and Alipay, its own crypto rewards called PERKS, a gamified loyalty program, pre-order and pick up, and in-store payments with a QR code. Perk Hero is growing through a unique community-driven digital franchise business that is available to entrepreneurs at an attractive start-up price.

For more information about Perk Labs, please visit www.perklabs.io. Visit Perk Hero at www.perkhero.com.

For more information on a Perk Franchise, visit www.perkfranchise.com.

For more information contact:

Jonathan Hoyles
CEO
Perk Labs Inc.
(833) 338-0299
investors@perklabs.io

Jules Gagnon
Director of Investor Relations & Community
(833) 338-0299
investors@perklabs.io

Forward-Looking Statements

This press release contains forward-looking information or forward-looking statements (collectively "forward-looking information") within the meaning of applicable securities laws. Forward-looking information is typically identified by words such as: "may", "believe", "thinks", "expect", "exploring", "expand", "could", "anticipate", "intend", "estimate", "plan", "pursue", "potentially", "projected", "should", "will" and similar expressions, or are those, which, by their nature, refer to future events. These forward-looking statements, which involve risks and uncertainties, relate to, among other things, the discussion of the Company's business strategies and its expectations concerning future operations, that customers will soon be able to pay using PERKS when dining in or picking up at a restaurant, to purchase eCommerce products, and to buy digital gift cards, the opportunity to bring other companies into its loyalty reward program and also the opportunity to white-label its crypto loyalty rewards, and that the Company's roadmap for this year includes introducing new ways that PERKS can be redeemed or exchanged for other digital goods and assets, developing a special rewards zone including NFTs, and new and innovative ways to use PERKS as an incentive for customers to sign-up for the Company's services. Although the Company considers these forward-looking statements to be reasonable based on information currently available to it, they may prove to be incorrect, and the forward-looking statements in this release are subject to numerous risks, uncertainties, and other factors that may cause future results to differ materially from those expressed or implied in such forward-looking statements. The Company cautions investors that any forward-looking information provided by the Company is not a guarantee of future results or performance and that actual results may differ materially from those in forward-looking statements. Undue reliance should not be placed on such forward-looking information, as there can be no assurance that the plans, intentions, or expectations upon which they are based will occur.

SOURCE: Perk Labs Inc.

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FAQ

What is the significance of Perk Labs launching PERKS cryptocurrency?

The launch of PERKS cryptocurrency is aimed at integrating crypto into everyday transactions, providing a unique way for consumers to earn and spend digital assets.

How can customers utilize PERKS cryptocurrency?

Customers can convert cashback rewards into PERKS and use them for dining, online shopping, and purchasing digital gift cards.

What blockchain technology is used for PERKS cryptocurrency?

PERKS cryptocurrency is built on the Solana blockchain, known for its fast and eco-friendly transaction capabilities.

What are the future plans for PERKS at Perk Labs?

Perk Labs plans to enhance PERKS by introducing new ways to redeem it, including NFTs and other digital goods.

How does consumer interest in cryptocurrencies influence Perk Labs' strategy?

An increasing trend of consumers planning to use digital assets, as highlighted by a Mastercard survey, supports Perk Labs' strategy to launch and expand its cryptocurrency rewards.