Ping Identity Survey Shows Consumers Want Convenience Without Sacrificing Security
DENVER, Nov. 9, 2022 /PRNewswire/ -- A new survey from Ping Identity, the intelligent identity solution for the enterprise, reveals consumers worldwide want frictionless online experiences without sacrificing the security of personal information. With
Read the Survey: The Balancing Act: Earn Trust Through Convenience and Security
"Despite the digital transformation organizations underwent during the pandemic, many brands still underdeliver on consumer expectations for convenience," said Andre Durand, CEO and founder of Ping Identity. "This data makes clear that if businesses want to earn consumer trust long term, they need to prioritize simple online experiences without sacrificing the security controls that validate their personal data is protected."
Key Global Findings underscore the importance for brands to make it fast and simple for consumers to engage with their digital channels without sacrificing personal privacy:
Customers will abandon accounts with frustrating logins
61% would switch to a competitor if the login experience was easy59% have abandoned an online experience when the login process was too frustrating- Only
37% have said their typical login experience has been very efficient
Customers want one-click convenience with enhanced protection
63% feel better about a service that uses MFA, an increase from53% last year63% think banks and medical sites should have the same easy login as social media59% feel more in control of their online information when using social media or email to login59% would use social media or email login if it had superior security
Fraud impacts how customers choose to engage with brands
77% feel they will never be fully in control of their personal info online53% who have experienced fraud are more cautious about revealing information, while33% look for accounts that use MFA or offer alternative ways to login (25% )43% have experienced fraud as a result of having personal info stolen online40% are more concerned about fraud during the holiday season, especially in the U.S. (57% )
Customers are curious about digital IDs
43% are comfortable with the idea of a digital identity card that stores all of their personal information securely and allows them to share it electronically46% would prefer to keep a digital ID card on a personal device rather than in the cloud
The Ping Identity Consumer Survey asked more than 3,400 consumers across the U.S., U.K., Germany, France and Australia about their login and account creation experiences, their attitudes toward safety and convenience when signing into online accounts, and their interest in control over their personal information online.
Additional Resources
About Ping Identity
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. That's digital freedom. We let enterprises combine our best-in-class identity solutions with third-party services they already use to remove passwords, prevent fraud, support Zero Trust, or anything in between. This can be accomplished through a simple drag-and-drop canvas. That's why more than half of the Fortune 100 choose Ping Identity to protect digital interactions from their users while making experiences frictionless. Learn more at www.pingidentity.com.
Ping Identity Media Relations
Megan Johnson
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SOURCE Ping Identity Corp.
