Polaris Launches OFFLINER Pledge in Honor of National Get Outdoors Day on June 12

Rhea-AI Summary

Polaris Inc. (NYSE: PII) announced a new initiative coinciding with National Get Outdoors Day on June 12, aimed at encouraging people to connect with nature. The campaign invites consumers to take the OFFLINER pledge, promoting outdoor activities to reduce screen time, which averages 13 hours daily. Research indicates an 82% increase in searches for outdoor activities since 2019. Participants have a chance to win outdoor experiences through Polaris Adventures. The initiative aligns with Polaris’s mission to enhance outdoor experiences, reflecting a growing consumer interest in nature.

Positive

• The initiative encourages outdoor engagement, aligning with consumer trends showing increased interest in outdoor activities.
• Participants in the OFFLINER pledge can win outdoor experiences, enhancing brand engagement.

Negative

• None.

Today, Polaris Inc. (NYSE:PII), a global leader in helping people find possibilities outside for more than 65 years, announced a new initiative aimed at inspiring people to get offline and capture the adventure waiting outdoors. Research shows that time spent outdoors has positive impacts on our health, including reduced stress, improved mood and faster healing. This National Get Outdoors Day on Saturday, June 12, Polaris invites consumers to take a pledge to become an OFFLINER.

In honor of National Get Outdoors Day on June 12, Polaris invites you to break away and pledge to THINKOUTSIDE. Become an OFFLINER at Polaris.com/ThinkOutside. (Photo: Business Wire)

National Get Outdoors Day is held annually on the second Saturday of June and encourages Americans to get active outdoors, whether that be in their own backyard or our nation’s parks, forests and wildlife refuges. Launching today and running through June 30, 2021, consumers are invited to take a pledge to become an OFFLINER by visiting Polaris.com/ThinkOutside.

“At Polaris, we’re passionate about getting people outside. It is about more than just the products we provide, it is about the experiences and memories we help create,” said Mike Speetzen, Polaris chief executive officer. “It’s that THINK OUTSIDE mindset that motivates us daily and makes celebrating National Get Outdoors Day a natural fit for Polaris.”

In a world where we are constantly online, it’s time to turn off and reconnect with the outdoors. More time at home and technology have resulted in a nature deficit and screen time has increased to an average of 13 hours per person per day¹. Consumers are now looking for a reason to get out, which is evident as searches for “outdoor activities” increased by 82 percent from July 2019 to July 2020, and search levels in 2021 are on pace to match that².

“While we know screen time increased during the pandemic, we also saw many people turn to the outdoors. Taking the OFFLINER pledge means turning off electronics indoors and getting outside. That may mean a walk in the park for some, but to others it may mean a break from routine,” said Pam Kermisch, Polaris chief customer engagement and growth officer. “THINK OUTSIDE is our call for people to experience the ultimate enjoyment outdoors and to discover new ideas and possibilities, and we can help make that possible this National Get Outdoors Day.”

Those who participate in the OFFLINER pledge will be entered for a chance to win one of five Polaris Adventures experiences and other outdoor adventure gear. From an epic off-road excursion in a Polaris RZR to a scenic sunset cruise in a Slingshot, Polaris Adventures has 160 locations across the U.S., making it a perfect option for those who want to try a new way to explore the outdoors.

Join the conversation using #THINKOUTSIDE and follow Polaris Inc. on Instagram, Facebook and Twitter. To learn more about National Get Outdoors Day and the #OFFLINER pledge, visit Polaris.com/ThinkOutside.

¹UHC Screen Time 2020 Report

²Google Trends; “Outdoor activities” 3/1/19-5/25/21

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com.

About Polaris Adventures

Polaris Adventures brings together a select network of Outfitters to provide premium ride and drive experiences at epic destinations nationwide. Creating safe, memorable, year-round adventures for all skill levels, Polaris Adventures offers worry-free half and full-day options for couples, families and adventure groups in state-of-the-art Polaris vehicles. Visit adventures.polaris.com to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210601005102/en/

FAQ

What is Polaris Inc.'s initiative for National Get Outdoors Day on June 12?

Polaris Inc. is launching an initiative encouraging people to get outdoors by taking the OFFLINER pledge.

How can consumers participate in Polaris's OFFLINER pledge?

Consumers can participate by visiting Polaris.com/ThinkOutside and taking the OFFLINER pledge.

What benefits are associated with taking the OFFLINER pledge from Polaris?

Participants have a chance to win outdoor adventure experiences through Polaris Adventures.

What trends are driving Polaris's focus on outdoor activities?

Searches for outdoor activities increased by 82% from 2019 to 2020, indicating a growing consumer interest in nature.

What does the research say about screen time and outdoor activity?

Research shows that screen time averages 13 hours per person per day, highlighting a need for more outdoor engagement.