509 Launches Ken Block Legacy Helmet
509, a leading powersports apparel brand, has partnered with Ken Block's family and the 43 Institute (43i®) to launch the KB4EVER™ Altitude 2.0 -Edition Helmet. This project, originally started by Ken Block in 2022, features a design on 509's best-selling mountain-style helmet. Key features include lightweight construction, airflow control vents, Fidlock® chinstrap, and DOT/ECE USA certification.
A portion of the helmet's sales will be donated to 43i to support programs promoting helmet safety, including Project Brain Bucket. The helmet will be available for purchase at the Sno Barron Hay Days event in Northfield, Minnesota, starting September 7, 2024, as well as at select dealerships and on Ride509.com.
509, un marchio leader nell'abbigliamento per sport motoristici, ha collaborato con la famiglia di Ken Block e il 43 Institute (43i®) per lanciare il KB4EVER™ Altitude 2.0 -Edition Helmet. Questo progetto, avviato originariamente da Ken Block nel 2022, presenta un design sul casco di montagna più venduto di 509. Le caratteristiche principali includono una costruzione leggera, prese d'aria per il controllo del flusso d'aria, cinturino Fidlock® e certificazione DOT/ECE USA.
Una parte delle vendite del casco sarà devoluta a 43i per supportare programmi che promuovono la sicurezza dei caschi, incluso il progetto Brain Bucket. Il casco sarà disponibile per l'acquisto durante l'evento Sno Barron Hay Days a Northfield, Minnesota, a partire dal 7 settembre 2024, oltre che presso alcuni concessionari selezionati e su Ride509.com.
509, una marca líder en ropa para deportes motorizados, se ha asociado con la familia de Ken Block y el 43 Institute (43i®) para lanzar el KB4EVER™ Altitude 2.0 -Edition Helmet. Este proyecto, iniciado originalmente por Ken Block en 2022, presenta un diseño en el casco de estilo montañés más vendido de 509. Las características clave incluyen construcción liviana, ventilaciones de control de flujo de aire, correa de barbilla Fidlock® y certificación DOT/ECE USA.
Una parte de las ventas del casco se donará a 43i para apoyar programas que promueven la seguridad del casco, incluido el Proyecto Brain Bucket. El casco estará disponible para la compra en el evento Sno Barron Hay Days en Northfield, Minnesota, a partir del 7 de septiembre de 2024, así como en concesionarios seleccionados y en Ride509.com.
509는 모터 스포츠 의류 브랜드의 선두 주자로서 Ken Block의 가족 및 43 Institute (43i®)와 협력하여 KB4EVER™ Altitude 2.0 -Edition Helmet를 출시했습니다. 이 프로젝트는 2022년에 Ken Block에 의해 시작되었으며, 509의 베스트셀러 산악 스타일 헬멧에 대한 디자인을 특징으로 합니다. 주요 특징으로는 경량 구조, 공기 흐름 조절 통풍구, Fidlock® 턱 strap 및 DOT/ECE USA 인증이 포함됩니다.
헬멧 판매의 일부는 헬멧 안전을 촉진하는 프로그램을 지원하기 위해 43i에 기부됩니다. 헬멧은 2024년 9월 7일부터 미네소타주 노스필드에서 열리는 Sno Barron Hay Days 이벤트에서 구매할 수 있으며, 일부 대리점 및 Ride509.com에서도 판매됩니다.
509, une marque leader dans l'habillement pour les sports motorisés, s'est associée à la famille de Ken Block et au 43 Institute (43i®) pour lancer le KB4EVER™ Altitude 2.0 -Edition Helmet. Ce projet, initialement lancé par Ken Block en 2022, présente un design sur le casque de style montagne le plus vendu de 509. Les caractéristiques clés incluent une construction légère, des évents de contrôle du flux d'air, une sangle de menton Fidlock® et une certification DOT/ECE USA.
Une partie des ventes du casque sera donnée à 43i pour soutenir des programmes promouvant la sécurité des casques, y compris le projet Brain Bucket. Le casque sera disponible à l'achat lors de l'événement Sno Barron Hay Days à Northfield, Minnesota, à partir du 7 septembre 2024, ainsi que chez certains concessionnaires sélectionnés et sur Ride509.com.
509, eine führende Marke für Powersports-Bekleidung, hat sich mit der Familie von Ken Block und dem 43 Institute (43i®) zusammengetan, um den KB4EVER™ Altitude 2.0 -Edition Helmet auf den Markt zu bringen. Dieses Projekt wurde ursprünglich 2022 von Ken Block ins Leben gerufen und verfügt über ein Design auf dem meistverkauften Berghelm von 509. Zu den Hauptmerkmalen gehören eine leichte Bauweise, Belüftungsöffnungen zur Luftstromkontrolle, ein Fidlock® Kinnriemen und DOT/ECE USA Zertifizierung.
Ein Teil der Verkäufe des Helms wird an 43i gespendet, um Programme zur Förderung der Helmsicherheit zu unterstützen, einschließlich des Projekts Brain Bucket. Der Helm wird ab dem 7. September 2024 beim Sno Barron Hay Days Event in Northfield, Minnesota, sowie bei ausgewählten Händlern und auf Ride509.com erhältlich sein.
- Partnership with Ken Block's family and 43 Institute for a -edition helmet
- Portion of sales to be donated to support helmet safety programs
- Helmet features advanced safety and comfort technologies
- Product launch at a major industry event (Sno Barron Hay Days)
- None.
509, Ken Block's Family, and 43 Institute to Unveil Helmet at Hay Days
The KB43VER™ Limited Edition Helmet design, a project that Ken originally started with 509 in 2022, is featured on 509's best-selling mountain-style helmet, the Altitude 2.0.
Key features include:
- Lightweight – found to be less cumbersome during prolonged use.
- Airflow control vents – designed to promote body temperature regulation and sweat evaporation.
- Fidlock® chinstrap - designed for easy one-handed operation, allowing riders to quickly and securely fasten or release their helmet, even while wearing gloves.
- DOT/ECE
USA certification - the rigorous standard for helmet safety and protection.
"Ken's innovative thinking led to the concept that has now transformed into the remarkable design we have today," said Alicia Anderson, Managing Director at 509. "Working with Ken's family and 43i on this project is an honor. We are proud of how this effort inspires the next generation of riders through fresh design and 43i carrying on Ken's legacy through giving back to action sports, motorsports, and the creative arts."
Going Beyond Business
Ken was a professional rally driver, business visionary, and motorsports legend who held many passions in the powersports industry - including snowmobiling. Ken and 509 were partnering on the development of the KB43VER Altitude 2.0 Limited-Edition Helmet and finalizing design just months before his passing in 2023.
Plans to launch the KB43VER Altitude 2.0 Limited-Edition Helmet resumed in 2024 with the Block family's decision to connect his visionary projects with the social good he created through 43i. A portion of the sales from the helmet will go to 43i's youth programs, including Project Brain Bucket. This program aims to promote helmet safety among young riders.
"Ken was really excited about this project, giving people the chance to have a helmet with a design that he worked on. It's cool that we're able to carry forward his vision with this helmet - while supporting 43i's Project Brain Bucket too." said Lucy Block, Ken's wife, pro rally driver, and Block House Racing Principal.
Shop KB43VER
Beginning at 10 a.m. (CST) on Saturday, September 7, the KB43VER Altitude 2.0 Limited-Edition Helmet can be purchased in limited quantities at 509's Booth #CE4 – CE7 during
Click Here for More about Ken Talking About the Helmet
About 509
Founded 20 years ago, the 509 story began as a snowmobile brand deep in the backcountry of the unforgiving Rocky Mountains. Those harsh environments inspired a journey of developing innovative and purpose-built riding gear, all while telling the story of the brand, our athletes, and the industry through our award-winning films and content. Today, 509 develops technical gear across the snowmobile, off road, and motorcycle industries.
509® is a registered trademark of Teton Outfitters, LLC
43i® is a registered trademark of the trustees of the KPB Trust
Fidlock® is a registered trademark of Fidlock GmbH
About 43i Institute
Ken Block had a massive reach and influence that lives on in 43 Institute focused on continuing his legacy and impact through these four pillars: MENTORSHIP PATHWAYS, CREATING ACCESS, SKILLS DEVELOPMENT, IMPROVING MENTAL & PHYSICAL HEALTH. 43 Institute's mission is to create paths of opportunity for the exceptionally driven who may lack the proper support system for growth and success in action sports, motorsports, and the creative arts.
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SOURCE 509
FAQ
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