PulteGroup Introduces Del Webb Explore – The Next Generation of Resort Living
PulteGroup (NYSE: PHM) has launched Del Webb Explore, a new resort lifestyle-inspired brand extending beyond its traditional 55-plus demographic. The brand targets Gen X buyers seeking luxury, resort-style communities without age restrictions.
The first Del Webb Explore communities are launching in Southern California and the Tampa Bay Area. Del Webb Explore Palm Desert, opening February 15th, 2025, will feature 332 units on 71 acres. The North River Ranch location between Tampa and Sarasota will include 901 homes on 413 acres.
Market research revealed that 40% of potential Del Webb buyers desired the brand's active lifestyle without age limitations. Communities will feature amenities like state-of-the-art clubhouses, fitness centers, pools, pickleball courts, and walking trails. Homes include open-concept floor plans, luxurious finishes, and flexible spaces designed for multi-generational living.
PulteGroup (NYSE: PHM) ha lanciato Del Webb Explore, un nuovo marchio ispirato a uno stile di vita da resort che si estende oltre il suo tradizionale pubblico di over 55. Il marchio si rivolge agli acquirenti della Generazione X in cerca di comunità di lusso in stile resort senza restrizioni di età.
Le prime comunità Del Webb Explore saranno lanciate in California del Sud e nell'Area di Tampa Bay. Del Webb Explore Palm Desert, che aprirà il 15 febbraio 2025, presenterà 332 unità su 71 acri. La location di North River Ranch, situata tra Tampa e Sarasota, includerà 901 abitazioni su 413 acri.
Le ricerche di mercato hanno rivelato che il 40% dei potenziali acquirenti di Del Webb desiderava lo stile di vita attivo del marchio senza limitazioni di età. Le comunità offriranno servizi come club house all'avanguardia, centri fitness, piscine, campi da pickleball e sentieri per passeggiate. Le abitazioni includeranno piani open-concept, finiture di lusso e spazi flessibili progettati per una vita multi-generazionale.
PulteGroup (NYSE: PHM) ha lanzado Del Webb Explore, una nueva marca inspirada en un estilo de vida de resort que se extiende más allá de su demografía tradicional de mayores de 55 años. La marca se dirige a compradores de la Generación X que buscan comunidades de lujo al estilo de un resort sin restricciones de edad.
Las primeras comunidades de Del Webb Explore se lanzarán en California del Sur y en el Área de la Bahía de Tampa. Del Webb Explore Palm Desert, que abrirá el 15 de febrero de 2025, contará con 332 unidades en 71 acres. La ubicación de North River Ranch, entre Tampa y Sarasota, incluirá 901 casas en 413 acres.
Las investigaciones de mercado revelaron que el 40% de los posibles compradores de Del Webb deseaban el estilo de vida activo de la marca sin limitaciones de edad. Las comunidades contarán con comodidades como casas club de última generación, centros de fitness, piscinas, canchas de pickleball y senderos para caminar. Las casas incluirán planos de planta de concepto abierto, acabados de lujo y espacios flexibles diseñados para la vida multigeneracional.
PulteGroup (NYSE: PHM)는 Del Webb Explore라는 새로운 리조트 스타일의 브랜드를 출시했습니다. 이 브랜드는 전통적인 55세 이상 인구층을 넘어서는 것입니다. 이 브랜드는 나이 제한 없이 고급 리조트 스타일의 커뮤니티를 찾는 X세대 구매자를 목표로 하고 있습니다.
첫 번째 Del Webb Explore 커뮤니티는 남부 캘리포니아와 탬파 베이 지역에서 출시됩니다. 2025년 2월 15일에 개장하는 Del Webb Explore Palm Desert는 71에이커에 332개 유닛을 갖출 예정입니다. 탬파와 사라소타 사이에 위치한 North River Ranch는 413에이커에 901채의 주택을 포함할 것입니다.
시장 조사에 따르면 잠재적인 Del Webb 구매자의 40%가 나이 제한 없이 브랜드의 활동적인 라이프스타일을 원한다고 합니다. 커뮤니티는 최첨단 클럽하우스, 피트니스 센터, 수영장, 피클볼 코트 및 산책로와 같은 편의 시설을 갖출 것입니다. 주택은 오픈 컨셉의 평면도, 고급 마감재 및 다세대 생활을 위해 설계된 유연한 공간을 포함합니다.
PulteGroup (NYSE: PHM) a lancé Del Webb Explore, une nouvelle marque inspirée d'un style de vie de resort qui va au-delà de sa clientèle traditionnelle de plus de 55 ans. La marque cible les acheteurs de la génération X à la recherche de communautés de luxe au style de resort sans restrictions d'âge.
Les premières communautés Del Webb Explore seront lancées en Californie du Sud et dans la région de Tampa Bay. Del Webb Explore Palm Desert, qui ouvrira le 15 février 2025, comptera 332 unités sur 71 acres. L'emplacement de North River Ranch, entre Tampa et Sarasota, comprendra 901 maisons sur 413 acres.
Les recherches de marché ont révélé que 40 % des acheteurs potentiels de Del Webb souhaitaient le style de vie actif de la marque sans limitations d'âge. Les communautés proposeront des équipements tels que des clubhouses à la pointe de la technologie, des centres de fitness, des piscines, des terrains de pickleball et des sentiers de randonnée. Les maisons comprendront des plans d'étage ouverts, des finitions luxueuses et des espaces flexibles conçus pour la vie multigénérationnelle.
PulteGroup (NYSE: PHM) hat Del Webb Explore ins Leben gerufen, eine neue Marke, die von einem Resort-Lifestyle inspiriert ist und über die traditionelle Zielgruppe von über 55-Jährigen hinausgeht. Die Marke richtet sich an Käufer der Generation X, die luxuriöse, resortartige Gemeinschaften ohne Altersbeschränkungen suchen.
Die ersten Del Webb Explore Gemeinschaften werden in Südkalifornien und im Tampa Bay Gebiet eröffnet. Del Webb Explore Palm Desert, das am 15. Februar 2025 eröffnet wird, wird 332 Einheiten auf 71 Acres umfassen. Der Standort North River Ranch zwischen Tampa und Sarasota wird 901 Häuser auf 413 Acres umfassen.
Marktforschung hat ergeben, dass 40 % der potenziellen Käufer von Del Webb den aktiven Lebensstil der Marke ohne Altersbeschränkungen wünschen. Die Gemeinschaften werden Annehmlichkeiten wie moderne Clubhäuser, Fitnesscenter, Schwimmbäder, Pickleballplätze und Wanderwege bieten. Die Häuser werden offene Grundrisse, luxuriöse Ausstattungen und flexible Räume bieten, die für ein multigenerationales Wohnen konzipiert sind.
- Strategic expansion into unrestricted age demographic expands market potential
- Two large-scale communities launching in prime locations (Palm Desert and Tampa Bay)
- Significant land acquisitions: 413 acres for 901 homes in Tampa and 71 acres for 332 units in Palm Desert
- Targeting Gen X buyers in peak earning years (45-60 in 2025)
- Significant capital investment required for extensive amenities and land acquisition
- Potential competition with existing luxury resort communities
- Risk of diluting the traditional Del Webb 55+ brand value
Insights
PulteGroup's launch of Del Webb Explore represents a strategic expansion beyond its traditional 55-plus demographic into the broader resort-style living market. This move targets the 63 million Gen X consumers (ages 45-60) who desire luxury amenities without age restrictions, addressing a significant market gap identified through consumer research.
The strategy leverages PulteGroup's established Del Webb brand reputation while pursuing incremental growth opportunities. The company's research revealing that 40% of potential Del Webb buyers wanted the resort lifestyle without age limitations suggests substantial untapped demand.
With initial communities in Southern California (332 units) and Tampa/Sarasota (901 homes), PulteGroup is testing this concept in premium markets where resort-style living commands premium pricing. This expansion allows PHM to diversify its buyer pool while maintaining premium positioning.
From a business perspective, this represents both a defensive move to protect market share as demographics shift and an offensive strategy to capture new segments. The company can leverage existing land development expertise and architectural designs while creating additional absorption channels for its communities.
For investors, this initiative demonstrates management's forward-thinking approach to evolving consumer preferences and willingness to adapt its successful formula to capture emerging demographic trends, potentially enhancing long-term growth prospects.
Extension of the iconic Del Webb brand targets buyers who desire a resort lifestyle
Del Webb Explore addresses the demand from Gen X buyers seeking resort-style living. This new offering captures the essence of Del Webb’s signature resort experience, which features amenities such as state-of-the-art clubhouses, high-end fitness centers, zero-entry lagoon-shaped pools, pickleball courts, walking trails and more, without the limitation of being 55 or older. The first Del Webb Explore communities are planned for
“Del Webb is the recognized industry leader in developing lifestyle communities that cater to the over 55 homebuyers,” said PulteGroup’s President and CEO Ryan Marshall. “We’re seeing a convergence of Gen X reaching their peak earning years, with sophisticated tastes shaped by decades of travel and lifestyle experiences. The extension of the ageless Del Webb brand means we can now offer a product to those who crave a vibrant, active lifestyle, regardless of age.”
In its extensive market research, PulteGroup identified an important difference between Del Webb’s traditional Boomer buyers compared with today’s Gen X consumers. A generation comprising 63 million people, who are 45-60 in 2025, Gen X is a diverse demographic with many seeking luxury, resort-style communities that address their wants and needs. PulteGroup’s research showed that 40 percent of potential Del Webb buyers desired the brand’s renowned active lifestyle, but without the limitation of having to be 55 or older. These buyers cited multiple reasons, such as having older children living with them, needing to help care for grandchildren, being younger than a traditional active adult buyer, and simply wanting to live around people of varying ages.
“The launch of Del Webb Explore represents PulteGroup’s commitment to innovation and deep understanding of our consumers’ evolving needs,” said Manish Shrivastava, Chief Marketing Officer at PulteGroup. “As pioneers in resort-style living, we’ve invested significant resources in understanding what the next generation of Del Webb buyers want and what they might be missing. By combining the best elements of our Del Webb and DiVosta brands with fresh consumer insights from today’s homebuyer, we've created a distinctive offering that brings resort-style living to Gen X buyers and beyond who seek luxury without limitations.”
Del Webb Explore communities are designed for an important demographic and buyer who is ready to embrace resort-style living on their terms. These communities draw buyers who appreciate luxury amenities, from state-of-the-art fitness centers to thoughtfully designed gathering spaces to foster natural connections with neighbors and accommodate vibrant social calendars filled with wine tastings, pickleball tournaments, and more.
Del Webb Explore homes include open-concept floor plans optimized for entertaining and everyday living, luxurious finishes, and flexible spaces to accommodate a dynamic lifestyle that includes friends and family of all ages. The homes also include desired features like zero-entry showers, widened hallways, and carefully planned storage. Designs have been fine-tuned based on homeowner feedback, resulting in floorplans that are Life Tested.
Del Webb Explore Palm Desert is the first community in
Del Webb Explore North River Ranch will be in the bustling North River Ranch master-planned development between
For more information on Del Webb Explore and its future communities, visit: https://www.delwebb.com/explore
About PulteGroup
PulteGroup, Inc. (NYSE: PHM), based in
For more information about PulteGroup, Inc. and PulteGroup brands, go to pultegroup.com; pulte.com; centex.com; delwebb.com; divosta.com; jwhomes.com; and americanwesthomes.com. Follow PulteGroup, Inc. on X: @PulteGroupNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303920155/en/
For Media Inquiries
Ally Boyle
ally.boyle@pulteGroup.com
(404) 464-9060
Source: PulteGroup, Inc.
FAQ
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