Peapack-Gladstone Bank to Rebrand as Peapack Private Bank & Trust
Peapack-Gladstone Financial (NASDAQ: PGC) announced plans to rebrand as Peapack Private Bank & Trust on January 1, 2025. The $6.8 billion commercial bank will unite its banking and wealth management divisions under a single brand to strengthen its presence in the New York metropolitan market. The rebranding decision follows extensive market research and client feedback, aiming to maintain the company's century-old reputation while expanding its services. The bank currently manages $12.1 billion in assets under management/administration as of September 30, 2024, and will continue its single point of contact business model offering comprehensive banking solutions.
Peapack-Gladstone Financial (NASDAQ: PGC) ha annunciato piani per cambiare nome in Peapack Private Bank & Trust il 1° gennaio 2025. La banca commerciale da 6,8 miliardi di dollari unirà le sue divisioni bancarie e di gestione patrimoniale sotto un unico marchio per rafforzare la sua presenza nel mercato metropolitano di New York. La decisione di rebranding è il risultato di un'ampia ricerca di mercato e feedback dei clienti, con l'obiettivo di preservare la reputazione secolare dell'azienda mentre si espandono i suoi servizi. Attualmente la banca gestisce 12,1 miliardi di dollari in attivi sotto gestione/amministrazione al 30 settembre 2024 e continuerà il suo modello di business con un unico punto di contatto offrendo soluzioni bancarie complete.
Peapack-Gladstone Financial (NASDAQ: PGC) anunció planes para rebrandearse como Peapack Private Bank & Trust el 1 de enero de 2025. El banco comercial de 6.8 mil millones de dólares unirá sus divisiones de banca y gestión de patrimonio bajo una sola marca para fortalecer su presencia en el mercado metropolitano de Nueva York. La decisión de rebranding sigue a una extensa investigación de mercado y retroalimentación de los clientes, con el objetivo de mantener la reputación centenaria de la empresa mientras expande sus servicios. Actualmente, el banco gestiona 12.1 mil millones de dólares en activos bajo gestión/adminstración al 30 de septiembre de 2024 y continuará su modelo de negocio de punto único de contacto ofreciendo soluciones bancarias integrales.
Peapack-Gladstone Financial (NASDAQ: PGC)는 2025년 1월 1일에 Peapack Private Bank & Trust로 브랜드를 변경할 계획을 발표했습니다. 68억 달러 규모의 상업 은행은 뉴욕 대도시 시장에서의 입지를 강화하기 위해 은행 및 자산 관리 부서를 단일 브랜드로 통합할 것입니다. 이 브랜드 변경 결정은 광범위한 시장 조사와 고객 피드백을 바탕으로 이루어졌으며, 회사의 100년 이상 이어온 명성을 유지하면서 서비스를 확대하는 것을 목표로 하고 있습니다. 이 은행은 2024년 9월 30일 기준으로 121억 달러의 자산을 관리하고 있으며, 종합적인 뱅킹 솔루션을 제공하는 단일 접점 비즈니스 모델을 계속 유지할 것입니다.
Peapack-Gladstone Financial (NASDAQ: PGC) a annoncé des plans pour se renommer Peapack Private Bank & Trust à partir du 1er janvier 2025. La banque commerciale de 6,8 milliards de dollars unira ses divisions bancaires et de gestion de patrimoine sous une seule marque afin de renforcer sa présence sur le marché métropolitain de New York. La décision de rebranding fait suite à des recherches de marché approfondies et des retours clients, visant à préserver la réputation séculaire de l'entreprise tout en élargissant ses services. La banque gère actuellement 12,1 milliards de dollars d'actifs sous gestion/administration au 30 septembre 2024 et continuera son modèle commercial à point de contact unique en offrant des solutions bancaires complètes.
Peapack-Gladstone Financial (NASDAQ: PGC) hat Pläne angekündigt, sich am 1. Januar 2025 in Peapack Private Bank & Trust umzubenennen. Die 6,8 Milliarden Dollar schwere Geschäftsbank wird ihre Bank- und Vermögensverwaltungsabteilungen unter einer einzigen Marke vereinen, um ihre Präsenz im Metropolitanmarkt von New York zu stärken. Die Entscheidung zur Umbenennung folgt umfangreichen Marktforschungen und Kundenfeedback mit dem Ziel, den jahrhundertealten Ruf des Unternehmens zu wahren und gleichzeitig seine Dienstleistungen zu erweitern. Die Bank verwaltet derzeit 12,1 Milliarden Dollar an verwalteten/administrierten Vermögenswerten zum 30. September 2024 und wird ihr Geschäftsmodell mit einem einzigen Kontaktpunkt fortsetzen, um umfassende Banklösungen anzubieten.
- Total assets of $6.8 billion and $12.1 billion in assets under management/administration
- Strategic rebranding to expand market presence in the New York metropolitan region
- Consolidation of banking and wealth management divisions for operational efficiency
- None.
Insights
The rebranding initiative from Peapack-Gladstone Bank to Peapack Private Bank & Trust represents a strategic positioning move rather than a material financial event. While the
The bank's
BEDMINSTER, N.J., Nov. 01, 2024 (GLOBE NEWSWIRE) -- Peapack-Gladstone Financial Corporation (NASDAQ Global Select Market: PGC), the holding company for Peapack-Gladstone Bank, a
“There is established brand equity and a uniqueness in the name Peapack-Gladstone Bank; however, we see an opportunity to build on that equity and establish ourselves more broadly in the New York metropolitan market. As a leading financial institution, anchored by robust wealth management, commercial and personal banking solutions, we are uniquely positioned to provide bespoke experience level service,” said Denise Pace-Sanders, Managing Principal, Brand and Marketing Director.
The refreshed branding represents a more holistic institution, where relationship managers can offer clients a comprehensive suite of solutions through a single point of contact. The name Peapack Private Bank & Trust incorporates tradition, history, and a solid foundation, while allowing for expansion more broadly throughout the New York region.
The decision to rebrand was not made lightly but is a culmination of a multi-year research-driven process that included brand discovery and exploration programs; awareness, perception and concept studies; as well as direct client feedback through targeted third-party surveys in the Bank’s footprint.
“We have been in business for more than a century and have built a compelling reputation of delivering exceptional client service and providing value-added banking solutions with the utmost integrity and trust. It is our intention, as Peapack Private Bank & Trust, to continue expanding this capability, ensuring our clients are successful,” said Doug Kennedy, President & Chief Executive Officer.
Through its single point of contact business model, the Company will continue providing an exceptional client experience that enables our clients to achieve their financial objectives.
For additional information, visit pgbank.com/rebrand.
About the Company
Peapack-Gladstone Financial Corporation is a New Jersey bank holding company with total assets of
Contact: Denise M. Pace-Sanders, Peapack-Gladstone Bank, SVP Managing Principal, Brand and Marketing Director, 500 Hills Drive, Suite 300, Bedminster, NJ 07921, dpace@pgbank.com, (908) 470-3322.
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