Native Invites Consumers to Explore Scent Experiences in Partnership with World-Renowned Expert on the Psychological Science of Smell
Native, a clean personal care company, has launched a Scent Alchemy campaign in partnership with cognitive neuroscientist Dr. Rachel Herz. The campaign educates consumers on the psychological science of scent and how layering fragrances can impact mood and evoke memories. Native's Chief Fragrance Officer, Natalia Lebedev, has curated four scent stories: Sparkling Citrus, Balancing Nature, Solar Florals, and Elevated Gourmands.
Each collection features products like deodorant, body wash, shampoo, and conditioner designed to enhance specific moods. The products are available at Target stores and online, with prices ranging from $9 to $13. All Native products are sulfate-free, paraben-free, dye-free, cruelty-free, and vegan.
Native, un'azienda di cura personale eco-friendly, ha lanciato una campagna chiamata Scent Alchemy in collaborazione con la neuroscienziata cognitiva Dr. Rachel Herz. La campagna educa i consumatori sulla scienza psicologica dell'olfatto e su come la sovrapposizione delle fragranze possa influenzare l'umore e evocare ricordi. Il Chief Fragrance Officer di Native, Natalia Lebedev, ha curato quattro storie di profumo: Sparkling Citrus, Balancing Nature, Solar Florals, e Elevated Gourmands.
Ogni collezione presenta prodotti come deodorante, gel doccia, shampoo e balsamo progettati per migliorare stati d'animo specifici. I prodotti sono disponibili presso i negozi Target e online, con prezzi che vanno da $9 a $13. Tutti i prodotti Native sono senza solfati, senza parabeni, senza coloranti, cruelty-free e vegani.
Native, una empresa de cuidado personal limpia, ha lanzado una campaña de Scent Alchemy en asociación con la neurocientífica cognitiva Dr. Rachel Herz. La campaña educa a los consumidores sobre la ciencia psicológica de las fragancias y cómo la superposición de aromas puede afectar el estado de ánimo y evocar recuerdos. La Directora de Fragancias de Native, Natalia Lebedev, ha curado cuatro historias de fragancias: Sparkling Citrus, Balancing Nature, Solar Florals, y Elevated Gourmands.
Cada colección incluye productos como desodorante, gel de ducha, champú y acondicionador diseñados para mejorar estados de ánimo específicos. Los productos están disponibles en tiendas Target y en línea, con precios que oscilan entre $9 y $13. Todos los productos de Native son libres de sulfatos, libres de parabenos, libres de colorantes, cruelty-free y veganos.
네이티브, 깨끗한 개인 관리 회사는 인지 신경 과학자 레이첼 헤르츠 박사와 함께 향수 연금술 캠페인을 시작했습니다. 이 캠페인은 소비자에게 향기의 심리학적 과학에 대해 교육하고, 향수를 레이어링하는 것이 기분에 어떻게 영향을 미치고 기억을 불러일으킬 수 있는지를 설명합니다. 네이티브의 향기 책임자 나탈리아 레베데프는 스파클링 시트러스, 밸런싱 네이처, 솔라 플로럴, 그리고 엘리베이티드 구르망의 네 가지 향기 이야기를 큐레이팅했습니다.
각 컬렉션은 특정 기분을 향상시키기 위해 설계된 탈취제, 바디워시, 샴푸, 그리고 컨디셔너와 같은 제품을 포함합니다. 이 제품들은 타겟 매장 및 온라인에서 구입할 수 있으며, 가격은 $9에서 $13 사이입니다. 모든 네이티브 제품은 항염증제, 파라벤, 염료 무첨가, 동물 실험을 거치지 않음, 그리고 비건입니다.
Native, une entreprise de soins personnels écoresponsables, a lancé une campagne Scent Alchemy en partenariat avec la neuroscientifique cognitive Dr. Rachel Herz. La campagne informe les consommateurs sur la science psychologique des senteurs et sur la manière dont le mélange de parfums peut influencer l'humeur et évoquer des souvenirs. La Directrice de Fragrance de Native, Natalia Lebedev, a sélectionné quatre histoires de senteurs : Sparkling Citrus, Balancing Nature, Solar Florals, et Elevated Gourmands.
Chaque collection propose des produits tels que déodorant, gel douche, shampooing et après-shampooing, conçus pour améliorer des états d'esprit spécifiques. Les produits sont disponibles dans les magasins Target et en ligne, avec des prix allant de 9 $ à 13 $. Tous les produits Native sont sans sulfate, sans parabène, sans colorant, non testés sur les animaux et véganes.
Native, ein Unternehmen für saubere Körperpflege, hat eine Scent Alchemy-Kampagne in Partnerschaft mit der kognitiven Neurowissenschaftlerin Dr. Rachel Herz gestartet. Die Kampagne informiert die Verbraucher über die psychologische Wissenschaft der Düfte und wie das Schichten von Parfums die Stimmung beeinflussen und Erinnerungen hervorrufen kann. Die Chief Fragrance Officer von Native, Natalia Lebedev, hat vier Duftgeschichten zusammengestellt: Sparkling Citrus, Balancing Nature, Solar Florals und Elevated Gourmands.
Jede Kollektion umfasst Produkte wie Deodorant, Duschgel, Shampoo und Conditioner, die darauf abzielen, spezifische Stimmungen zu fördern. Die Produkte sind in Target-Filialen und online erhältlich, mit Preisen von $9 bis $13. Alle Native-Produkte sind sulfatfrei, parabenfrei, farbstofffrei, tierversuchsfrei und vegan.
- Partnership with renowned cognitive neuroscientist Dr. Rachel Herz adds credibility to the campaign
- Curated scent stories may appeal to consumers seeking personalized experiences
- Availability in Target stores and online increases product accessibility
- Products are free from harmful chemicals and are vegan and cruelty-free, aligning with clean beauty trends
- None.
This partnership celebrates the science of scent alchemy, recognizing the positive psychological impact creating personal experiences when layering Native’s signature scents.
An assortment of Native's most popular scents and products, curated into captivating scent stories including Sparkling Citrus and Elevated Gourmands.
As part of the Scent Alchemy campaign, Native has partnered with cognitive neuroscientist, Dr. Rachel Herz, to educate consumers on the psychological science of scent and highlight how your favorite fragrances can do much more than simply smell good, they can lift your mood, calm your mind, and evoke memories.
Dr. Herz has been researching the psychological science of scent, emotion, and cognition since 1990. Her research has demonstrated how odor-evoked memory is emotionally unique and powerful compared to other memory experiences, and how emotions can become associated to scents and these emotions instantly activated when we smell these fragrances again.
“The sense of smell is unique compared to any of our other senses, because when we smell something, we are activating the same part of the brain that processes emotion and memory,” says Dr. Herz. “This is why a scent can bring back memories, make you feel transported, and take you back to the original time and place when you first connected the emotion.”
By mixing and layering clean personal care products in different combinations of scents as part of your morning routine, Native believes you can create personalized experiences that not only help you smell good but also feel good throughout the day.
To guide consumers in their journey of discovering a new scent layering routine, Native Chief Fragrance Officer, Natalia Lebedev, curated an assortment of its most popular scents and products into captivating scent stories, including Sparkling Citrus, Balancing Nature, Solar Florals, and Elevated Gourmands. Each scent story features products like deodorant, body wash, shampoo, and conditioner that are perfectly paired to enhance a unique kind of mood.
Sparkling Citrus: An uplifting combination of citrus and herbal notes in scents like Citrus & Herbal Musk, Lilac & White Tea, and Grapefruit & Bergamot to help you feel uplifted, happy, and find bliss in your morning routine.
Balancing Nature: A soothing and calming collection of nature-inspired scents like Sea Salt & Cedar, Cashmere & Rain, and Blackberry & Green Tea that work to create a relaxing and grounding at-home ritual.
Solar Florals: Featuring invigorating and transportive scents like Palm Leaf & Agave, Cotton & Lily, and Almond & Shea Butter to inspire a sun-kissed and beachy feeling no matter where you are.
Elevated Gourmands: A focus on creamy and delicious scents like Coconut & Vanilla, Sandalwood & Shea Butter, and Coconut Milk & Turmeric that promote all-day comfort and indulgence.
“At Native, we believe the scent journey for consumers is key,” said Natalia Lebedev. “We joined together with Dr. Herz to bring an educational moment to share why we pair our scents the way we do, providing insight into the feelings of joy we aim to spark when using Native—since your personal care routine should be a time of self-care!”
Native is promoting the four collections of scents on its Target website brand page, encouraging shoppers to mix-and-match scents for their mood.
“Smelling scents that we really like and give us positive feelings are good for our overall mental health and well-being,” said Dr. Herz. “For example, I love the Sea Salt & Cedar in the Balancing Nature set because it reminds me of being in a cool pine forest when I lived in
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About Native: Founded in 2015, Native is a personal care company that makes clean yet effective products from naturally-derived ingredients, including deodorant, body wash, body lotion, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, or Facebook.
About Rachel Herz: Rachel Herz, PhD, is a neuroscientist and the world’s foremost expert on the psychological science of smell. Dr. Herz is a TEDx 2024 and TED 2019 speaker, has published over 100 original research articles, is the author of several academic and popular science books, and has received numerous awards and grants. She is on the faculty at Brown University, has numerous research collaborations with scientists in the US and
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Autumn Communications - native@autumncommunications.com
Source: Procter & Gamble
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