Provident Bank Elevates Tara Brady to Chief Experience Officer to Drive Customer Experience and Brand Growth
Provident Bank has promoted Tara Brady to Senior Vice President, Chief Experience Officer (CXO). In her new role, Brady will lead the bank's marketing and customer experience strategies, focusing on delivering seamless customer-centric engagement across the organization.
As CXO, Brady will be responsible for:
- Centralizing and enhancing customer experience
- Fostering collaboration between customer and employee experience
- Delivering consistent communications and unified brand identity
- Supporting business growth and brand awareness
Brady, who previously served as Director of Customer Experience at Provident Bank, brings over a decade of experience from institutions including Affinity Federal Credit Union, WSFS Bank, and Wells Fargo.
Provident Bank ha promosso Tara Brady a Vicepresidente Senior e Chief Experience Officer (CXO). Nel suo nuovo ruolo, Brady guiderà le strategie di marketing e customer experience della banca, concentrandosi sulla creazione di un coinvolgimento senza soluzione di continuità e incentrato sul cliente in tutta l'organizzazione.
In qualità di CXO, Brady sarà responsabile di:
- Centralizzare e migliorare l'esperienza del cliente
- Promuovere la collaborazione tra l'esperienza del cliente e quella dei dipendenti
- Fornire comunicazioni coerenti e un'identità di marca unificata
- Supportare la crescita aziendale e la consapevolezza del marchio
Brady, che in precedenza ha ricoperto il ruolo di Direttore dell'Esperienza del Cliente presso Provident Bank, porta con sé oltre un decennio di esperienza in istituzioni come Affinity Federal Credit Union, WSFS Bank e Wells Fargo.
Provident Bank ha promovido a Tara Brady como Vicepresidenta Senior y Chief Experience Officer (CXO). En su nuevo rol, Brady liderará las estrategias de marketing y experiencia del cliente del banco, enfocándose en ofrecer un compromiso centrado en el cliente de manera fluida en toda la organización.
Como CXO, Brady será responsable de:
- Centralizar y mejorar la experiencia del cliente
- Fomentar la colaboración entre la experiencia del cliente y la de los empleados
- Proporcionar comunicaciones consistentes y una identidad de marca unificada
- Apoyar el crecimiento del negocio y la conciencia de marca
Brady, quien anteriormente fue Directora de Experiencia del Cliente en Provident Bank, aporta más de una década de experiencia de instituciones como Affinity Federal Credit Union, WSFS Bank y Wells Fargo.
프러비던트 뱅크가 타라 브래디를 수석 부사장 겸 고객 경험 책임자(CXO)로 승진시켰습니다. 그녀의 새로운 역할에서 브래디는 은행의 마케팅 및 고객 경험 전략을 이끌며, 조직 전반에 걸쳐 원활한 고객 중심의 참여를 제공하는 데 집중할 것입니다.
CXO로서 브래디는 다음과 같은 책임을 집니다:
- 고객 경험 중앙 집중화 및 향상
- 고객 경험과 직원 경험 간의 협력 촉진
- 일관된 커뮤니케이션 및 통합된 브랜드 아이덴티티 제공
- 비즈니스 성장 및 브랜드 인지도 지원
브래디는 이전에 프러비던트 뱅크의 고객 경험 이사로 재직했으며, Affinity Federal Credit Union, WSFS Bank, Wells Fargo 등에서 10년 이상의 경험을 가지고 있습니다.
Provident Bank a promu Tara Brady au poste de Vice-Présidente Senior et Chief Experience Officer (CXO). Dans son nouveau rôle, Brady dirigera les stratégies de marketing et d'expérience client de la banque, en se concentrant sur la création d'un engagement fluide et centré sur le client à travers l'organisation.
En tant que CXO, Brady sera responsable de:
- Centraliser et améliorer l'expérience client
- Favoriser la collaboration entre l'expérience client et l'expérience des employés
- Fournir des communications cohérentes et une identité de marque unifiée
- Soutenir la croissance de l'entreprise et la notoriété de la marque
Brady, qui a précédemment occupé le poste de Directrice de l'Expérience Client chez Provident Bank, apporte plus d'une décennie d'expérience d'institutions telles qu'Affinity Federal Credit Union, WSFS Bank et Wells Fargo.
Provident Bank hat Tara Brady zur Senior Vice President und Chief Experience Officer (CXO) befördert. In ihrer neuen Rolle wird Brady die Marketing- und Kundenbindungstrategien der Bank leiten und sich darauf konzentrieren, ein nahtloses, kundenorientiertes Engagement in der gesamten Organisation zu gewährleisten.
Als CXO wird Brady verantwortlich sein für:
- Die Zentralisierung und Verbesserung der Kundenerfahrung
- Die Förderung der Zusammenarbeit zwischen Kunden- und Mitarbeitererfahrung
- Die Bereitstellung konsistenter Kommunikation und einer einheitlichen Markenidentität
- Die Unterstützung des Unternehmenswachstums und des Markenbewusstseins
Brady, die zuvor als Direktorin für Kundenerfahrung bei Provident Bank tätig war, bringt über ein Jahrzehnt Erfahrung aus Institutionen wie Affinity Federal Credit Union, WSFS Bank und Wells Fargo mit.
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ISELIN, N.J., April 02, 2025 (GLOBE NEWSWIRE) -- Provident Bank, a leading New Jersey-based financial institution, is pleased to announce that Tara Brady has been promoted to Senior Vice President, Chief Experience Officer (CXO), responsible for leading the bank’s marketing and customer experience strategies, and ensuring seamless, customer-centric engagement across the organization. Ms. Brady will also focus on fostering deep collaboration and synergy between customer experience and employee experience. Since joining Provident, Ms. Brady has been instrumental in centralizing and enhancing the experience for customers. Her new role expands this work in support of the bank’s growth throughout the region.
With a focus on delivering consistent and coordinated communications, and a unified brand identity, Ms. Brady will champion a customer-first mindset across all departments. “At Provident, the customer is at center of everything we do. We remain committed to honoring Provident’s rich history of serving our communities while continuing to evolve to meet our customers’ changing needs,” said Ms. Brady. “By challenging the status quo and empowering our employees with the right tools and solutions, we can better support our customers and ensure a consistent, high-quality experience across the organization.”
Leading both the marketing and customer experience teams, Ms. Brady will play a pivotal role in shaping brand awareness, supporting business growth, and reinforcing the bank’s commitment to delivering outstanding results.
As CXO, Ms. Brady will drive initiatives that cultivate employee empowerment, enhance customer trust, and strengthen brand loyalty, with the goal of building advocates for life. “Tara has been instrumental in placing the customer experience at the forefront as we continue our journey as a super community bank—offering the capabilities of a larger financial institution with the personal touch of a local organization,” said Anthony Labozzetta, President and CEO. “Tara’s passion and unwavering commitment to Provident, our team members, and—most importantly—our customers, make her exceptionally well-suited for this role.”
Ms. Brady brings more than a decade of experience revitalizing and reshaping the sales and customer experience cultures of leading financial institutions. Most recently, she served as Director of Customer Experience for Provident Bank. Prior to her time with Provident, Ms. Brady held customer experience-focused leadership positions of increasing responsibility with Affinity Federal Credit Union, WSFS Bank and Wells Fargo.
About Provident Bank
Founded in Jersey City in 1839, Provident Bank is the oldest community-focused financial institution based in New Jersey and is the wholly owned subsidiary of Provident Financial Services, Inc. (NYSE:PFS). With assets of
Media Contact:
Provident Bank
Keith Buscio – keith.buscio@provident.bank
Vested - providentbank@fullyvested.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3141c80f-54ff-45ed-87d2-c9b51557e8a0
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