PFG’s Contigo® Brand Passes 2 Million Case Milestone

Rhea-AI Summary

Performance Food Group Company (PFGC) announced that its Contigo brand has achieved significant milestones, surpassing 2 million cases sold in one year, making it the fastest-growing brand in PFG history. Launched in 2016, Contigo represents the diversity of Hispanic-Latino cuisine and offers over 50 products, sourced from Mexico, Central, and South America. The brand is gaining popularity in the Hispanic-Latino restaurant market, with key products like whole-peeled tomatoes and skirt steak receiving positive customer feedback.

Positive

• Contigo brand surpassed 2 million cases sold in one year, marking exceptional growth.
• Contigo is now among PFG's top ten private-label brands.
• Product range includes over 50 Hispanic-Latino cuisine items, enhancing market presence.
• Positive customer feedback on key products like skirt steak and avocado chunks, indicating strong market demand.

Negative

• None.

PFG’s Hispanic-Latino private-label brand is fastest growing in company history

RICHMOND, Va.--(BUSINESS WIRE)-- Performance Food Group Company’s (PFG) (NYSE: PFGC) Contigo^® brand recently surpassed 2 million cases sold in one year, the fastest a PFG brand has reached that important milestone. Launched in 2016, Contigo^® has experienced extraordinary growth and is now one of PFG’s top ten private-label brands.

Meaning “With You” in Spanish, Contigo^® pays homage to the diversity of Hispanic-Latino cuisine and includes more than 50 products ranging from tortillas to fajita meats to birria base. PFG sources Contigo^®-branded products from suppliers in Mexico, Central and South America, and the U.S. to ensure the freshest ingredients, and to capture the brand essence and promise of “sabor auténtico” (authentic flavors.)

“We’re extremely proud of how our Contigo^® brand has performed since its launch,” said Pepe Toro, senior national sales manager, Hispanic-Latin segment, PFG. “Hispanic cuisine continues to grow in popularity as a mainstream dining option across the nation. We take pride in providing delicious, quality and sensible products that help our customers grow their business. Contigo^® is fast becoming one of the most recognized brands for quality and authenticity in the Hispanic-Latino restaurant market.”

PFG’s Contigo^® products range from staples found in most Hispanic kitchens to specialized ingredients targeted to specific cultures and ethnicities. Contigo^® whole-peeled tomatoes is a top-seller for PFG along with branded cheeses, various meats, tortillas and salsas.

“The Contigo^® skirt steak we purchase through PFG has consistently been a high quality and flavorful cut of meat that generates terrific reviews from our customers,” said Raul Lecona, owner, Casa Ramos Restaurants, Redding, CA. “We have also been extremely satisfied with the avocado chunks from PFG – they are great! Again, a good tasting product that has proven to reduce food and labor costs.”

All PFG’s Performance Foodservice locations across the country carry the Contigo^® line, including PFG’s Contigo^® Taqueria quick service restaurant that is tailored for convenience stores and other food venues.

About Performance Food Group Company

Performance Food Group is an industry leader and one of the largest food and foodservice distribution companies in North America with more than 150 locations in the U.S. and parts of Canada. Founded and headquartered in Richmond, Virginia, PFG, and our family of companies, market and deliver quality food and related products to 300,000+ locations including independent and chain restaurants; businesses, schools and healthcare facilities; vending and office coffee service distributors; and big box retailers, theaters and convenience stores. PFG’s success as a Fortune 200 company is achieved through our more than 30,000 dedicated associates committed to building strong relationships with the valued customers, suppliers and communities we serve. To learn more about PFG, visit pfgc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220721005937/en/

Investors:

Bill Marshall

VP, Investor Relations

804-287-8108

Bill.Marshall@pfgc.com

Media:

Scott Golden

Director, Communications & Engagement

804-484-7873

Scott.Golden@pfgc.com

Source: Performance Food Group Company

FAQ

What milestone did Performance Food Group Company's Contigo brand recently achieve?

The Contigo brand surpassed 2 million cases sold in one year, the fastest growth in PFG history.

When was the Contigo brand launched?

The Contigo brand was launched in 2016.

How many products are offered under the Contigo brand?

Contigo offers over 50 products related to Hispanic-Latino cuisine.

Where does PFG source Contigo products from?

PFG sources Contigo products from suppliers in Mexico, Central America, South America, and the U.S.

What types of products does the Contigo brand include?

The Contigo brand includes items such as tortillas, fajita meats, birria base, whole-peeled tomatoes, and branded cheeses.