Performance Food Group’s FarmSmart® Brand Launches Innovative Beef & Jackfruit Burger in Collaboration with The Jackfruit Company to Offer a Delicious, Healthier, and Sustainable Burger Option
Performance Food Group (NYSE: PFGC) has launched its new FarmSmart® Beef & Jackfruit Burger, in partnership with The Jackfruit Company. The innovative product combines premium beef with jackfruit, offering 40% less saturated fat and 40% lower cholesterol than traditional beef burgers. The burger has received positive feedback from college students and chefs for its taste, juiciness, and cooking characteristics. This launch aligns with PFG's commitment to providing sustainable food solutions while maintaining the taste and texture consumers expect from traditional burgers.
Performance Food Group (NYSE: PFGC) ha lanciato il suo nuovo hamburger FarmSmart® con carne di manzo e jackfruit, in collaborazione con The Jackfruit Company. Questo prodotto innovativo unisce carne di manzo di alta qualità con jackfruit, offrendo 40% di grassi saturi in meno e 40% di colesterolo in meno rispetto agli hamburger di manzo tradizionali. L'hamburger ha ricevuto un riscontro positivo da parte di studenti universitari e chef per il suo sapore, succosità e caratteristiche di cottura. Questo lancio è in linea con l'impegno di PFG a fornire soluzioni alimentari sostenibili pur mantenendo il gusto e la consistenza che i consumatori si aspettano dagli hamburger tradizionali.
Performance Food Group (NYSE: PFGC) ha lanzado su nueva hamburguesa FarmSmart® de carne de res y jackfruit, en colaboración con The Jackfruit Company. Este producto innovador combina carne de res de primera calidad con jackfruit, ofreciendo un 40% menos de grasa saturada y un 40% menos de colesterol que las hamburguesas de carne de res tradicionales. La hamburguesa ha recibido comentarios positivos de estudiantes universitarios y chefs por su sabor, jugosidad y características de cocción. Este lanzamiento se alinea con el compromiso de PFG de proporcionar soluciones alimentarias sostenibles mientras mantiene el sabor y la textura que los consumidores esperan de las hamburguesas tradicionales.
Performance Food Group (NYSE: PFGC)는 The Jackfruit Company와 협력하여 새로운 FarmSmart® 소고기 및 잭프루트 버거를 출시했습니다. 이 혁신적인 제품은 프리미엄 소고기와 잭프루트를 결합하여 전통적인 소고기 버거보다 포화 지방 40% 및 콜레스테롤 40%가 적습니다. 이 버거는 대학생과 셰프들로부터 맛, 육즙, 조리 특성에 대해 긍정적인 피드백을 받았습니다. 이번 출시는 PFG가 전통적인 버거에서 소비자들이 기대하는 맛과 질감을 유지하면서 지속 가능한 식품 솔루션을 제공하겠다는 약속과 일치합니다.
Performance Food Group (NYSE: PFGC) a lancé son nouveau burger FarmSmart® à base de boeuf et de jackfruit, en partenariat avec The Jackfruit Company. Ce produit innovant combine du boeuf haut de gamme avec du jackfruit, offrant 40% de graisses saturées en moins et 40% de cholestérol en moins que les burgers de boeuf traditionnels. Le burger a reçu des retours positifs de la part d'étudiants universitaires et de chefs pour son goût, sa jutosité et ses caractéristiques de cuisson. Ce lancement s'inscrit dans l'engagement de PFG à fournir des solutions alimentaires durables tout en maintenant le goût et la texture que les consommateurs attendent des burgers traditionnels.
Performance Food Group (NYSE: PFGC) hat seinen neuen FarmSmart® Rindfleisch- und Jackfruit-Burger in Zusammenarbeit mit The Jackfruit Company auf den Markt gebracht. Das innovative Produkt kombiniert hochwertiges Rindfleisch mit Jackfruit und bietet 40% weniger gesättigte Fette und 40% weniger Cholesterin als herkömmliche Rindfleischburger. Der Burger hat von Studenten und Köchen positives Feedback für seinen Geschmack, seine Saftigkeit und seine Kochmerkmale erhalten. Dieser Launch steht im Einklang mit dem Engagement von PFG, nachhaltige Lebensmittel-Lösungen bereitzustellen und gleichzeitig den Geschmack und die Textur zu bewahren, die die Verbraucher von traditionellen Burgern erwarten.
- Product innovation with better nutritional profile (40% less saturated fat and 40% lower cholesterol)
- Positive market reception from sampling among college students and chefs
- Strategic partnership with leading plant-based meat alternative brand
- None.
Insights
The launch of PFG's Beef & Jackfruit Burger represents a strategic move into the growing hybrid protein market, targeting both traditional meat consumers and health-conscious diners. With
The partnership with The Jackfruit Company, a leader in plant-based alternatives, strengthens PFG's position in the sustainable food segment. Market indicators suggest growing acceptance of blended protein products, particularly in institutional settings like colleges where both health and environmental concerns drive purchasing decisions. The product's successful sampling among key demographics and operational similarity to traditional burgers reduces adoption barriers for food service operators.
Performance Food Group's FarmSmart brand Beef & Jackfruit Burger. This innovative blend combines the richness of premium beef with the clean, meat-like qualities of jackfruit, supplied by The Jackfruit Company, the leading plant-based meat alternative brand. The new product offers consumers a delicious way to enjoy the taste of meat while improving nutrition and reducing their environmental footprint. (Photo: Business Wire)
By blending beef with jackfruit, FarmSmart offers the ultimate juicy and flavorful burger while providing unique nutritional benefits such as 40 percent less saturated fat and 40 percent lower cholesterol than a 100 percent beef burger. This innovative product supports the broader movement transitioning the food system to lower carbon emissions and enables chefs to avoid any compromise on taste.
“The launch of our FarmSmart Beef & Jackfruit Burger marks an exciting step in our mission to provide sustainable, delicious options to our customers,” said Glenn Strickholm, president of Protein Brands at PFG. “By offering this blended product, we not only deliver the taste and texture that consumers love. Jackfruit was a natural choice for this blend—it’s the most naturally meat-like plant-based ingredient available and has already proven to be a favorite in the plant-based category.”
The Beef & Jackfruit Burger has been sampled among various audiences including college students and chefs, to extremely positive response on taste and juiciness. Additionally, from the chef experience, the item cooks like a regular burger, whether flame-grilled or cooked on a flat-top grill.
Jackfruit has gained recognition for its unique, meat-like texture and clean-label appeal, making it an ideal plant-based alternative in a variety of meat products. By selecting jackfruit over other plant-based options, PFG will deliver a product that resonates with both meat lovers and those seeking plant-forward options. Jackfruit’s versatility and minimal processing requirements further align with the FarmSmart brand’s commitment to sustainability and quality.
“We’re thrilled to partner with PFG’s FarmSmart brand on this exciting new product,” said Annie Ryu, CEO & founder of The Jackfruit Company. “Jackfruit is a powerful plant that allows us to create delicious, satisfying meals while reducing the strain on our food system. The Beef & Jackfruit Burger is a perfect example of how partnership can make sustainable options for consumers widely available.”
PFG’s collaboration with The Jackfruit Company is an important step in PFG’s aim to offer sustainable and innovative food solutions, and to support woman-founded and led companies. Both companies are committed to bringing products to market that deliver on taste, quality, and the needs of the modern consumer. The Beef & Jackfruit Burger is now available through Performance Foodservice sales representatives.
About Performance Food Group
Performance Food Group is an industry leader and one of the largest food and foodservice distribution companies in
About The Jackfruit Company
The Jackfruit Company is the global leader in jackfruit food innovation and supply chains. Founded with a mission to create a sustainable and healthy future, The Jackfruit Company brings the powerful, plant-based versatility of jackfruit to consumers around the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241119576098/en/
Scott Golden
Director, External Communications
PFG
804-787-0740
Source: Performance Food Group Company
FAQ
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