Performance Food Group Introduces Exclusive Fair Trade Certified™ Norwegian Salmon Product

Rhea-AI Summary

Performance Food Group Company (NYSE: PFGC) has launched its new product, Bay Winds® Fair Trade Certified™ Norwegian Salmon. This partnership with Beaver Street Fisheries grants PFG exclusive distribution rights for this unique farmed salmon, which is the world’s only Fair Trade Certified salmon. The product features a high omega-3 content, with over 2,000 mg per serving, exceeding dietary recommendations. Each salmon portion is available frozen in various sizes. PFG continues to strengthen its market presence through innovative and sustainable product offerings.

Positive

• Launch of Bay Winds Fair Trade Certified Norwegian Salmon boosts product portfolio.
• Exclusive distribution rights enhance PFG's competitive edge.
• High omega-3 content caters to health-conscious consumers.

Negative

• None.

RICHMOND, Va.--(BUSINESS WIRE)-- Performance Food Group Company (PFG) (NYSE: PFGC) announced the launch of its latest seafood item, Bay Winds® Fair Trade Certified™ Norwegian Salmon. Through a partnership with Beaver Street Fisheries™, PFG has exclusive rights to distribute the only farmed salmon in the world that is Fair Trade Certified.

A program of Fair Trade USA™, Fair Trade Certified is the only certification program that covers fundamental human rights, workplace safety, and environmental stewardship while also providing a direct economic benefit to producers and their families. Kvaroy Arctic, the producers of Bay Winds salmon, have helped build schools, introduced aquaculture education programs, and created scholarships funds to promote farm sustainability, animal welfare and environmental protection.

Bay Winds Fair Trade Certified Norwegian Salmon portions are delivered frozen in 10-lb. packages, and are packed in 4-oz., 6-oz. or 8-oz. portions—skin-on or skinless. Just one four-ounce serving of Bay Winds Fair Trade Certified Norwegian salmon has more than 2,000 mg of omega 3s—exceeding the weekly recommended goal. Bay Winds Fair Trade Certified Norwegian Salmon has double the omega-3 content of other farmed salmon, due to the non-GMO food fed to the salmon during their growing period.

For more information on Bay Winds Fair Trade Certified Norwegian Salmon, please visit Bay Winds® Fair Trade-Certified Norwegian Salmon Portions--PerformanceFoodservice.com.

About Performance Food Group Company

Performance Food Group is an industry leader and one of the largest food and foodservice distribution companies in North America with more than 150 locations in the U.S. and parts of Canada. Founded and headquartered in Richmond, Virginia, PFG, and our family of companies, market and deliver quality food and related products to 300,000+ locations including independent and chain restaurants; businesses, schools and healthcare facilities; vending and office coffee service distributors; and big box retailers, theaters and convenience stores. PFG’s success as a Fortune 200 company is achieved through our more than 30,000 dedicated associates committed to building strong relationships with the valued customers, suppliers and communities we serve. To learn more about PFG, visit pfgc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221010005441/en/

Scott Golden

Director, Communications & Engagement

804-787-0740

Scott.Golden@pfgc.com

Source: Performance Food Group Company

FAQ

What is the newly launched product by Performance Food Group Company?

Performance Food Group Company has launched Bay Winds® Fair Trade Certified™ Norwegian Salmon.

What are the exclusive distribution rights Performance Food Group Company has?

PFGC has exclusive rights to distribute the only Fair Trade Certified farmed salmon globally.

What health benefits does Bay Winds Norwegian Salmon offer?

Bay Winds Norwegian Salmon offers over 2,000 mg of omega-3s per serving, exceeding the weekly recommended intake.

Which company partnered with Performance Food Group to launch the new salmon product?

PFGC partnered with Beaver Street Fisheries for the launch of Bay Winds Norwegian Salmon.

What is the significance of Fair Trade Certification for the new salmon product?

Fair Trade Certification ensures ethical practices, workplace safety, and environmental stewardship, benefiting producers.