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RobustWealth Enhances Online Financial Planning Experience

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RobustWealth has launched an updated client portal designed to enhance user experience and assist in achieving investment goals. Key features include a goal-centric timeline prioritizing upcoming targets and a risk tolerance score with options for recalibration. The portal simplifies account management, allowing clients to link external accounts for a comprehensive view of their net worth. This update reflects RobustWealth's commitment to personalized online financial planning since its acquisition by Principal Financial Group in 2018.

Positive
  • Release of an updated client portal improves user experience.
  • Goal-centric timeline helps track investment goals effectively.
  • Risk tolerance score allows for recalibration to meet individual investment strategies.
  • Simplified account management enhances financial overview.
Negative
  • None.

RobustWealth today announced the release of its updated client portal featuring an improved user experience that better guides individuals toward their investment goals.

The most notable enhancement to the RobustWealth client portal is the goal-centric timeline to monitor and potentially adjust investment strategies. Goals with the closest target dates are prioritized in the display with a risk tolerance score supported by an explanation of what the score means and the option to recalculate.

“As our industry continues to embrace the benefits of digital technology, it’s critical to provide clients a simple, yet informative, wealth management experience,” said Mike Kerins, founder and CEO of RobustWealth. “With back-office tasks automatically generated and easily accessible to clients, advisors can focus on constructing a more holistic financial plan.”

Improvements were also made in the portal to simplify account management. Methods for funding goals based upon account settings are prominent and the “My Account” page now enables clients to link external accounts for assets and liabilities to gain a comprehensive view of their total net worth.

Updating its client portal is part of RobustWealth’s commitment to make online financial planning more personal. Since being acquired by Principal Financial Group® in 2018, the digital solutions provider has also rolled out enhancements to its advisor platform and supported the launch of Principal® SimpleInvest in October 2019.

About RobustWealth

RobustWealth is a fully integrated, digital advice platform for advisors and institutions. The private label platform offers a variety of sophisticated investment solutions that limit back-office inefficiencies and help financial professionals focus on building strong, long-lasting relationships with their clients.

Founded in 2015 by financial industry veterans, RobustWealth was designed with the advisor in mind. The firm is headquartered in Lambertville, New Jersey, with remote employees located across the world.

About Principal®

Principal® helps people and companies around the world build, protect, and advance their financial well-being through retirement, insurance, and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – offering innovative ideas, investment expertise, and real-life solutions to make financial progress possible. To find out more, visit us at principal.com.

FAQ

What enhancements were made to RobustWealth's client portal in 2023?

RobustWealth updated its client portal with a goal-centric timeline, risk tolerance scoring, and simplified account management for better user experience.

How does the new client portal help manage investments for PFG shareholders?

The updated client portal allows users to prioritize investment goals and adjust strategies based on a personalized risk tolerance score.

What is the significance of the new updates from RobustWealth for investors?

The updates enhance the user experience, making financial planning more personal and efficient, thereby potentially increasing client satisfaction and retention.

When was the last major update to RobustWealth's technology?

The last major update was announced in 2023, following the company's acquisition by Principal Financial Group in 2018.

Principal Financial Group, Inc.

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