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Principal Financial Group® strengthens commitment to global asset management

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Principal Financial Group has announced its investment unit will operate under the name Principal Asset Management, reinforcing its focus on asset management. The firm, which manages $507.1 billion in assets, aims to enhance client outcomes through improved investment strategies and digital solutions. CEO Dan Houston emphasized that this rebranding aligns with market demands for global investment solutions. The company targets a diverse client base, including over 800 investors in more than 80 markets, as it seeks to unify its investment teams and expand product offerings.

Positive
  • Rebranding to Principal Asset Management emphasizes focus on asset management as a core growth driver.
  • Manages $507.1 billion in assets, providing a strong financial foundation.
  • Enhancements in digital strategy to optimize client experience and deepen relationships.
  • Strategic hires to support growth initiatives in global wealth alternatives and liability-driven investments.
Negative
  • None.

DES MOINES, Iowa--(BUSINESS WIRE)-- Principal Financial Group® announced today its investment unit will be doing business as Principal Asset ManagementSM as the company intensifies its focus on asset management. This name will highlight the firm’s deep, local knowledge, and global perspectives across all asset classes to help drive long-term investment outcomes for clients.

“Asset management is a core growth driver for Principal, adding significant value to the company both financially and strategically in our goal to provide holistic financial solutions,” said Dan Houston, chairman, president, and chief executive officer for Principal®. “As markets mature and fluctuate, and demand for global investment solutions increases, Principal Asset Management is well positioned to help our clients achieve their financial goals.”

Principal Asset Management has been working to unify and strengthen its investment teams, processes, distribution model, and products to execute on a forward-looking strategy that reinforces its specialized investment expertise. The $507.1 billion1 asset manager is leveraging talent, technology, and its global footprint to bring the firm’s public and private market capabilities together to best serve its diverse client-base, which includes more than 800 institutional, retirement, retail, and high net worth investors across more than 80 markets.

Resources have been devoted to building new products and alternative investment options such as model portfolios and direct lending, respectively. Strategic hires have been made to support growth initiatives like global wealth alternatives and liability driven investments. And the client experience is being transformed with a digital strategy that combines data analytics with market insights from Principal Asset Management investment experts to help clients optimize portfolios and to deepen their relationships.

“We’re building and strengthening relationships with investors in over 80 markets, aligning our growth strategy to their needs and the evolving market opportunities to solidify a consistent global identity,” said Kamal Bhatia, chief operating officer for Principal Asset Management. “Principal remains focused on identifying compelling opportunities by providing clear perspectives that are harnessed by the power of our diverse, local investment talent. A global asset management platform that brings deep, specialist capabilities will continue to actively unlock insights and opportunities for all our clients.”

Principal Asset Management also has a reimagined web experience to offer clients access to all its product offerings, unique thought capital, and timely market driven perspectives in one place – www.PrincipalAM.com.

About Principal Asset ManagementSM

With public and private market capabilities across all asset classes, Principal Asset ManagementSM and its investment specialists look at asset management through a different lens, creating solutions to help deliver client investment objectives. By applying local insights with global perspectives, Principal Asset Management identifies distinct and compelling investment opportunities for more than 800 clients in over 80 markets worldwide. Principal Asset Management is the global investment solutions business for Principal Financial Group® (Nasdaq: PFG), managing $507.1 billion in assets2 and recognized as a Top 10 “Best Places to Work in Money Management3” for 10 consecutive years. Learn more at www.principalam.com.

About Principal Financial Group®

Principal Financial Group® (Nasdaq: PFG) is a global financial company with 18,500 employees4 passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 54 million customers5 plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal® is proud to be recognized as one of America’s 100 Most Sustainable Companies6, a member of the Bloomberg Gender Equality Index, and a Top 10 “Best Places to Work in Money Management7.” Learn more about Principal and our commitment to building a better future at principal.com.

© 2022 Principal Financial Services, Inc. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Principal®, Principal Financial Group®, and Principal and the logomark design are registered trademarks of Principal Financial Services, Inc., a Principal Financial Group company, in the United States and are trademarks and services marks of Principal Financial Services, Inc., in various countries around the world.

1 As of June 30, 2022
2 As of June 30, 2022
3 Pensions & Investments, 2021
4 As of June 30, 2022
5 As of June 30, 2022
6 Barron’s, 2022
7 Pensions & Investments, 2021

Phillip Nicolino, 515-362-0239, nicolino.phillip@principal.com

Source: Principal Financial Group

FAQ

What is the new name for Principal Financial Group's investment unit?

The investment unit will now be known as Principal Asset Management.

How much in assets does Principal Asset Management manage?

Principal Asset Management manages $507.1 billion in assets.

What is the focus of Principal Asset Management following the rebranding?

The focus is on asset management as a core growth driver and enhancing long-term client investment outcomes.

How does Principal Asset Management plan to improve client relationships?

The firm is enhancing its digital strategy and building new investment products to improve client experience.

What markets does Principal Asset Management serve?

Principal Asset Management serves clients in over 80 markets worldwide.

Principal Financial Group, Inc.

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