Simple Mills Appoints Sheryl O'Loughlin to Board of Directors

Rhea-AI Summary

Simple Mills has appointed Sheryl O’Loughlin, an industry veteran with over 30 years of experience in consumer products, to its Board of Directors. O’Loughlin brings significant expertise from her previous leadership roles at Clif Bar & Company and REBBL, where she spearheaded a 23-fold revenue growth. Her appointment aims to bolster Simple Mills’ mission of promoting holistic health through better-for-you foods and innovative product strategies. The brand is currently the leading provider in the natural channel, with over 28,000 store distributions and a strong e-commerce presence.

Positive

• Sheryl O’Loughlin's extensive experience in scaling consumer products companies.
• Her previous success in growing REBBL's revenue 23-fold and enhancing profit margins.
• Potential for new strategic insights to further Simple Mills' mission in health-focused food production.

Negative

• None.

#1 Cookie, Cracker, and Baking Mix Brand in the Natural Channel Taps Industry Veteran to Provide Guidance in Innovation and Sustainability

CHICAGO--(BUSINESS WIRE)-- Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, today announced the addition of CPG industry veteran, Sheryl O’Loughlin, to its Board of Directors. O’Loughlin is an accomplished entrepreneur, CEO, author, and board member bringing extensive experience leading fast-growing, innovative consumer products companies. In her new role, O’Loughlin will provide strategic counsel and guidance to help support Simple Mills in scaling the company to the next level, creating opportunity for the brand to have a greater positive impact on its mission to advance the holistic health of the planet and its people.

Simple Mills Appoints Sheryl O'Loughlin to Board of Directors (Photo: Business Wire)

A seasoned leader with more than 30 years of experience scaling CPG companies, O’Loughlin previously served as the CEO of both Clif Bar & Company and REBBL, and Co-Founder and former CEO of Plum Organics. During her time at REBBL, a super herb adaptogen beverage, O’Loughlin architected a product innovation, distribution, and velocity strategy that grew revenue 23-fold and increased margins by 20 points. This growth allowed the brand to work toward a regenerative, just supply chain and donate $1 million to Not For Sale, a nonprofit dedicated to co-creating a future without human trafficking. Alongside her outstanding leadership roles, O’Loughlin shares her entrepreneurial skillset with the Simple Mills team as the former Executive Director for the Center of Entrepreneurial Studies at the Stanford Graduate School of Business and author of “Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart.” She also has experience serving on several other notable CPG brands boards, sitting currently on the boards of PetIQ, Inc. (Nasdaq: PETQ), Miyoko’s Creamery, and S. Martinelli & Co. In this new role, O’Loughlin plans to draw on her expertise to amplify Simple Mills’ mission to pioneer the way the world eats by crafting food with purposeful ingredients intentionally selected to help advance the health of both people and planet.

“I am honored to be part of the highly-esteemed Simple Mills Board of Directors, especially on the heels of a successful growth year for the company,” said O’Loughlin. “I’m a longtime fan of the brand and particularly appreciate how Simple Mills honors the intersection of people and planetary health by utilizing nutrient-dense ingredients and adopting a unique approach to regenerative agriculture that have the potential to build healthy soil. It’s my passion to assist companies like Simple Mills in scaling their business in a way that aligns with their mission and values, while providing an example to other companies that an ethical business framework aiming to change our food system can be wildly successful. I've dedicated my time and effort to supporting talented leaders like Katlin Smith achieve their goals, and I'm thrilled at the opportunity to support the Simple Mills team on their journey to helping better the world.”

O’Loughlin joins Simple Mills Board of Directors alongside other leading experts in the space, including Amanda Steele, former Senior Vice President of Marketing at Annie’s and Numi Organic Tea; Dan O'Connell, Founder and CEO at Vestar Capital Partners; Kevin Mundt, Managing Director at Vestar Capital Partners; George Peinado, member at Hyde Park Angels; and Lew Semones former General Partner at Charlotte Capital Partners

Simple Mills better-for-you products are sold in more than 28,000 natural and conventional stores across the country. This includes national distribution with top U.S. retailers, including Whole Foods, Sprouts, Target, Walmart and Costco. In the last five years alone, Simple Mills has entered more than 20,000 new stores, increasing its brick-and-mortar availability by more than 300%. Aside from significant retailer growth, the brand also has a strong e-commerce presence both on Amazon and its own website. To learn more about Simple Mills, its commitment to advancing regenerative agriculture through ever-growing product innovations, and to find a retailer near you, please visit www.simplemills.com.

About Simple Mills

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. Celebrating its tenth anniversary this year, the company has disrupted center-aisle grocery categories to become the #1 baking mix brand, #1 cracker brand, #1 cookie brand in the natural channel¹ with distribution in over 28,000 stores nationwide. Its mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information, visit www.simplemills.com.

1. SPINS Data, $ Sales, Latest 52 Weeks Ending 9/4/22

View source version on businesswire.com: https://www.businesswire.com/news/home/20221129005047/en/

Rachel Kay Public Relations

Nikole Norin

949-433-9570

SimpleMills@rkpr.net

Source: Simple Mills

FAQ

Who is the new board member at Simple Mills?

Sheryl O’Loughlin is the new board member appointed at Simple Mills.

What experience does Sheryl O’Loughlin bring to Simple Mills?

O’Loughlin has over 30 years of experience in consumer products, including CEO roles at Clif Bar & Company and REBBL.

What is the strategic goal of O’Loughlin's appointment at Simple Mills?

O’Loughlin aims to provide guidance for scaling the company and enhancing its mission related to holistic health.

How many stores carry Simple Mills products?

Simple Mills products are sold in over 28,000 natural and conventional stores across the U.S.

What impact did O’Loughlin have at REBBL?

At REBBL, she helped grow revenue 23-fold and increased profit margins by 20 points.