PetIQ, Inc. Kicks Off Flea & Tick Season With NextStar® Campaign Introducing New Pet Parent Education and Veterinary Support Resources
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Insights
From a veterinary pharmacological perspective, the introduction of PetIQ's NextStar® product represents a significant advancement in the over-the-counter (OTC) pet medication market. The claim of 'fastest-acting' is substantiated by proprietary data, indicating a competitive edge in efficacy compared to other leading brands. One must consider the active ingredients and their pharmacokinetics to understand how this product achieves its rapid onset of action. It's also noteworthy that NextStar® offers a broad spectrum of pest control, which is crucial because different pests can pose various health risks to pets, including diseases like Lyme and the potential for allergic dermatitis.
The provision of a telehealth support line is an innovative approach that aligns with the growing trend of telemedicine in human healthcare. This service could increase consumer confidence in the product, as it provides a direct channel for professional guidance, potentially reducing the risk of improper application and enhancing compliance with the preventative regimen. Such support services can also serve as a data collection point for post-marketing surveillance on product efficacy and safety.
Analyzing the market impact of PetIQ's NextStar® launch, the product's positioning as 'vet-recommended' and 'fastest-acting' without a prescription could disrupt the OTC flea and tick prevention market. By eliminating the need for a veterinary prescription, the product becomes more accessible to a wider consumer base, potentially increasing market penetration. The variety of available purchase points, including major retailers like Walmart and Amazon, as well as PetIQ's own wellness centers, creates a comprehensive omnichannel distribution strategy that aligns with contemporary consumer shopping preferences.
Furthermore, the timing of the launch ahead of flea and tick season is strategically sound, capitalizing on the seasonal increase in demand for pest prevention products. The marketing message focusing on 'protecting moments with pets' resonates with the emotional aspect of pet ownership, which could drive consumer engagement and brand loyalty.
From a financial standpoint, the introduction of NextStar® has the potential to significantly impact PetIQ's revenue streams, especially considering the product's availability in major retail outlets and its direct-to-consumer sales strategy. The added value of a telehealth support line could justify a premium pricing model, as it provides additional services beyond the product itself. Investors should monitor sales figures following the launch to gauge consumer acceptance and the effectiveness of the marketing strategy.
It is also important to consider the potential impact on PetIQ's cost structure. The development of a telehealth support infrastructure suggests an upfront investment in technology and staffing. The return on this investment will depend on the degree to which this value-added service drives sales and enhances customer retention. Long-term, this could be a differentiator in a competitive market, potentially leading to increased market share and higher profit margins.
Vet-Recommended NextStar® “Kills, Protects, Prevents” Without a Prescription; Telehealth Support Line with Real-Time, Live Veterinary Professionals Available for Pet Parents
EAGLE, Idaho, March 07, 2024 (GLOBE NEWSWIRE) -- PetIQ, Inc. (“PetIQ” or the “Company”) (Nasdaq: PETQ), a leading pet medication, product and wellness company, has officially kicked off flea & tick season with NextStar,® the fastest-acting 30-day topical protection available,* to help educate pet parents on year-round monthly prevention to get ahead of seasonal upticks in infestations and keep pets and the moments pet parents share with them protected.
Available at local retailers and online with no prescription needed, NextStar’s® veterinarian-recommended** formula not only kills fleas and ticks; it also kills mosquitoes, chewing lice, flea eggs, flea larvae, and prevents the development of flea pupae with its 7-way pest protection. The waterproof topical is easy to use and can be applied directly onto pets’ skin for protection that kills fleas and ticks through contact and starts working within minutes, all month long. When applying NextStar® for the first time or after a lapse in monthly prevention, full nose-to-tail protection is in place 24-48 hours after initial application.
With flea and tick season quickly approaching in early Spring, NextStar® is offering an extra measure of peace of mind beyond monthly protection with a new telehealth support line, the first of its kind for any flea and tick preventive. Available 24 hours a day, 7 days a week, the telehealth line, provides real-time support from veterinary telehealth specialists to address parasite-related concerns, questions, and prevention or infestation education for NextStar® customers (with proof of purchase).
“Every moment we share with our pets deserves protecting, especially against fleas and ticks, which can pose a dangerous threat to pets by carrying diseases or causing serious skin reactions,” said John Pearson, PetIQ’s Executive Vice President, Services and Manufactured Products. “NextStar® preserves those special moments with our pets with its fast-acting formula that can be applied monthly for year-round protection, helping pet parents feel more at ease knowing that their pet is pest-free, healthy, and happy.”
NEXTSTAR® Protect What Matters - 30 Sec B&M – Dog
NEXTSTAR® Protect What Matters - 30 Sec B&M – Cat
NextStar,® a PetIQ brand, is available at Walmart, Amazon, Target, and Tractor Supply Company, as well as PetIQ’s vast network of preventive care community clinics and wellness centers across the nation. Visit the NextStar® website to start your flea and tick prevention for dogs and cats. Pet weight - small dogs 5-22 lbs, medium dogs 23 - 44 lbs, large dogs 45 - 88 lbs, and XL dogs weighing 89 - 138 lbs.
*The fastest-acting comparison for dog formula only, based on label claims for NextStar® flea and tick topical for dogs, and other leading dog topical brands. Data on file.
**Data on file.
About PetIQ:
PetIQ is a leading pet medication, product and wellness company delivering a smarter way for pet parents to help their pets live their best lives through convenient access to affordable health and wellness products and veterinary services. The Company's product business engages with pet parents through retail and e-commerce channels in more than 60,000 points of distribution with its branded and distributed pet medications as well as health and wellness items, which are further supported by its world-class medications manufacturing facility in Omaha, Nebraska and health and wellness manufacturing facility in Springville, Utah. The Company’s veterinarian service platform operates in over 2,600 community clinic locations and wellness centers hosted at retailers in 39 states providing cost effective and convenient veterinary wellness services. PetIQ believes that pets are an important part of the family and deserve the best products and care we can provide.
PR Contacts:
PetIQ Corporate: kara.schafer@petiq.com or 407.929.6727
PetIQ Consumer: jo@culturespun.com or 917.660.6359
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c06f2209-fac6-40e1-a3c9-c67c88919a4d
FAQ
Where can I purchase NextStar® by PetIQ, Inc.?
What pests does NextStar® protect pets against?
Does NextStar® require a prescription for purchase?
How fast does NextStar® start working after application?
What additional support does NextStar® offer to customers?
