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YouCam Makeup Collaborates with Pop-Country Music Star, Becca Bowen, for a Center Stage Interactive AR Filter Effect
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Perfect Corp. (NYSE: PERF) announced a collaboration with country pop star Becca Bowen, launching an AR virtual try-on feature showcasing her 'Country Glam' style. This interactive experience coincides with the release of Bowen's debut album, Like You’ve Never Been Loved. The AR technology allows users to try on makeup, hair color, and accessories reflective of Bowen’s signature look. Perfect Corp. aims to enhance user engagement through innovative tech solutions in beauty and fashion, spotlighting empowering artists.
Positive
Collaboration with Becca Bowen enhances brand visibility and user engagement.
Innovative use of AR technology offers a unique consumer experience.
Launch coincides with the debut album, potentially increasing app downloads and usage.
Negative
None.
Fans can experience country glamour with YouCam Makeup’s AR virtual look try-on featuring singer, Becca Bowen’s signature Country Glam style
NEW YORK--(BUSINESS WIRE)--
Perfect Corp. (NYSE: PERF), the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, announced a collaboration with country pop musician, Becca Bowen, to bring her signature “Country Glam” style to life through AR interactive try-on. The featured look, available for users to try-on in the YouCam Makeup app, launches in conjunction with Bowen’s debut full length album, Like You’ve Never Been Loved, which is available for streaming now. The experiential look invites users to celebrate Bowen’s debut album release by stepping into her shoes and experiencing her Country Glam style first hand through true-to-life virtual try-on.
Experience country glamour with Becca Bowen’s signature style through YouCam Makeup’s AR virtual look try-on. (Graphic: Business Wire)
An Interactive AR Virtual Try-on of Country Glam Style Look
The featured Becca Bowen “Country Glam” look highlights the singer’s signature style, including glam lashes, petal pink lips, bright blonde hair, and a stylish cowboy hat to finish the look. YouCam Makeup’s advanced AR and AI technologies use a combination of AR makeup try-on, AI hair color effects, and 3D product rendering to bring the complete look, including makeup, hair, and accessories to life for users to experience Becca’s signature style firsthand.
An Experiential Country Music Album Release
Bowen’s debut full-length album features tracks co-written by country music heavy hitters, including ACM award winner and GRAMMY-nominated singer-songwriter, Lee Brice, along with award-winning songwriter and TV personality, Rachel Bradshaw. The release of her last single, “Who I’m Not” set the tone for Bowen’s LP, which Bowen describes to be an honest journey through the ups and downs of finding love and navigating heartbreak. Her featured YouCam Makeup ‘Country Glam’ style is an empowering look that embodies her drive for success and happiness.
“We are excited to collaborate with Becca Bowen for the launch of her debut album, and give fans a chance to experience her signature Country Glam style firsthand,” shared Perfect Corp., Founder and CEO, Alice Chang. “It’s exciting to continue spotlighting empowering artists like Becca, and give our users a chance to engage with talent in a whole new experiential way.”
"It is so exciting to see my signature country glam style come to life with the help of YouCam Makeup’s incredible AR virtual try-on technology,” shared Becca Bowen. “It’s an honor to team up with YouCam in such a fun and interactive way, especially around the release of this album that is so special to me!"
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
What is the significance of Perfect Corp.'s partnership with Becca Bowen?
The partnership aims to enhance brand visibility and user engagement through an AR virtual try-on feature inspired by Bowen's signature 'Country Glam' style.
When was Becca Bowen's debut album released?
Becca Bowen's debut album, Like You’ve Never Been Loved, was released simultaneously with the AR feature launch.
What technology does Perfect Corp. use for the AR experience?
Perfect Corp. utilizes advanced AR and AI technologies for makeup try-on, hair color effects, and product rendering.
What is the stock symbol for Perfect Corp.?
The stock symbol for Perfect Corp. is PERF.
How can users access the AR virtual try-on feature?
Users can access the AR virtual try-on feature by downloading the YouCam Makeup app.