Perfect Corp Reveals Key Insights for the 2024 Holiday Shopping Trends: Personalization and AI Take Center Stage
Perfect Corp. (NYSE: PERF), a leader in AI and AR beauty and fashion tech, has released key insights from its 2024 holiday retail survey. Conducted within the YouCam Apps user community, the survey highlights evolving consumer trends such as budget-conscious spending, omnichannel shopping preferences, and the growing importance of AI technology.
Key findings include:
- 66% of consumers plan to spend less this holiday season, emphasizing value and savings.
- 60% prefer a mix of in-store and online shopping for convenience.
- Top online shopping pain points are the inability to try products (34%), complicated returns (22%), and an overwhelming number of choices (15%).
- 23% seek virtual try-on tools, while 26% value AI-powered virtual assistants.
- 52% are using or planning to use AI in their shopping experiences.
Perfect Corp.'s AI and AR technologies, such as virtual try-ons and AI skin diagnostics, are transforming retail by enabling personalized and efficient customer experiences. These tools are important for brands to engage consumers and drive sales growth this holiday season and beyond.
Perfect Corp. (NYSE: PERF), un leader nella tecnologia beauty e fashion basata su AI e AR, ha pubblicato importanti approfondimenti dal suo sondaggio al dettaglio per le festività 2024. Condotto all'interno della comunità degli utenti delle app YouCam, il sondaggio evidenzia l'evoluzione delle tendenze dei consumatori, come la spesa attenta al budget, le preferenze per lo shopping omnicanale e l'importanza crescente della tecnologia AI.
I risultati principali includono:
- Il 66% dei consumatori prevede di spendere meno in questa stagione festiva, sottolineando l'importanza del valore e del risparmio.
- Il 60% preferisce una combinazione di shopping in negozio e online per comodità.
- I principali problemi dello shopping online sono l'impossibilità di provare i prodotti (34%), il complicato processo di reso (22%) e l'eccessivo numero di scelte (15%).
- Il 23% cerca strumenti per il provare virtualmente i prodotti, mentre il 26% apprezza gli assistenti virtuali potenziati dall'AI.
- Il 52% sta utilizzando o pianifica di utilizzare l'AI nelle proprie esperienze di shopping.
Le tecnologie di AI e AR di Perfect Corp., come i provini virtuali e la diagnostica della pelle tramite AI, stanno trasformando il retail consentendo esperienze clienti personalizzate ed efficienti. Questi strumenti sono fondamentali per le marche per coinvolgere i consumatori e stimolare la crescita delle vendite in questa stagione festiva e oltre.
Perfect Corp. (NYSE: PERF), un líder en tecnología de belleza y moda basada en AI y AR, ha publicado información clave de su encuesta de retail para las festividades de 2024. Realizada dentro de la comunidad de usuarios de las aplicaciones YouCam, la encuesta destaca las tendencias cambiantes del consumidor, como el gasto consciente del presupuesto, las preferencias de compras omnicanal y la creciente importancia de la tecnología de AI.
Los hallazgos clave incluyen:
- El 66% de los consumidores planea gastar menos esta temporada navideña, enfatizando el valor y el ahorro.
- El 60% prefiere una mezcla de compras en tienda y en línea por conveniencia.
- Los principales puntos problemáticos de las compras en línea son la incapacidad de probar productos (34%), devoluciones complicadas (22%) y una abrumadora cantidad de opciones (15%).
- El 23% busca herramientas de prueba virtual, mientras que el 26% valora los asistentes virtuales impulsados por AI.
- El 52% está utilizando o planea utilizar AI en sus experiencias de compra.
Las tecnologías de AI y AR de Perfect Corp., como las pruebas virtuales y el diagnóstico de piel mediante AI, están transformando el retail al permitir experiencias personalizadas y eficientes para los clientes. Estas herramientas son fundamentales para que las marcas involucren a los consumidores y fomenten el crecimiento de ventas esta temporada navideña y más allá.
퍼펙트코프(Perfect Corp.) (NYSE: PERF), AI 및 AR 기반 뷰티 및 패션 기술의 선두주자가 2024년 holiday 소매 조사에서 핵심 통찰력을 발표했습니다. YouCam 앱 사용자 커뮤니티 내에서 실시된 이 조사는 예산을 고려한 소비, 옴니채널 쇼핑 선호도, AI 기술의 중요성 증가와 같은 소비자 트렌드의 변화를 강조합니다.
주요 결과는 다음과 같습니다:
- 66%의 소비자가 이번 holiday 시즌에 지출을 줄일 계획이며, 가치를 강조하고 절약을 추구합니다.
- 60%는 편리함을 위해 오프라인과 온라인 쇼핑을 혼합하는 것을 선호합니다.
- 온라인 쇼핑의 주요 문제점은 제품을 시험해 보지 못하는 것(34%), 복잡한 반품 절차(22%), 압도적인 선택의 수(15%)입니다.
- 23%는 가상 체험 도구를 찾고 있으며, 26%는 AI 기반 가상 비서를 중요시합니다.
- 52%는 쇼핑 경험에 AI를 사용 중이거나 사용할 계획입니다.
퍼펙트코프의 AI 및 AR 기술인 가상 체험 및 AI 피부 진단은 개인화되고 효율적인 고객 경험을 가능하게 하여 소매업계를 혁신하고 있습니다. 이러한 도구는 브랜드가 소비자와 소통하고 이번 holiday 시즌 및 이후의 매출 성장을 촉진하는 데 중요합니다.
Perfect Corp. (NYSE: PERF), un leader dans la technologie de beauté et de mode basée sur l'IA et la RA, a publié des informations clés issues de son enquête sur le commerce de détail pour les fêtes de 2024. Réalisée au sein de la communauté d'utilisateurs des applications YouCam, l'enquête met en évidence l'évolution des tendances de consommation, telles que les dépenses attentives au budget, les préférences pour le shopping omnicanal et l'importance croissante de la technologie IA.
Les principaux résultats comprennent :
- 66 % des consommateurs prévoient de dépenser moins en cette saison des fêtes, soulignant la valeur et les économies.
- 60 % préfèrent un mélange de shopping en magasin et en ligne pour plus de commodité.
- Les principaux points de douleur lors des achats en ligne sont l'incapacité d'essayer les produits (34 %), les retours compliqués (22 %) et un nombre écrasant de choix (15 %).
- 23 % recherchent des outils d'essai virtuel, tandis que 26 % apprécient les assistants virtuels alimentés par l'IA.
- 52 % utilisent ou prévoient d'utiliser l'IA dans leurs expériences d'achat.
Les technologies d'IA et de RA de Perfect Corp., telles que les essayages virtuels et le diagnostic de peau par IA, transforment le commerce de détail en permettant des expériences clients personnalisées et efficientes. Ces outils sont importants pour les marques afin d'engager les consommateurs et de stimuler la croissance des ventes pendant cette saison des fêtes et au-delà.
Perfect Corp. (NYSE: PERF), ein führendes Unternehmen im Bereich AI- und AR-Technologie für Schönheit und Mode, hat wichtige Erkenntnisse aus seiner Einzelhandelsumfrage zu den Feiertagen 2024 veröffentlicht. Die Umfrage, die innerhalb der Nutzer-Community der YouCam-Apps durchgeführt wurde, hebt sich entwickelnde Verbrauchertrends hervor, wie budgetbewusstes Ausgeben, Omnichannel-Einkaufspräferenzen und die wachsende Bedeutung von AI-Technologie.
Wichtige Erkenntnisse sind:
- 66% der Verbraucher planen, in dieser Feiertagssaison weniger auszugeben, wobei Wert und Einsparungen betont werden.
- 60% bevorzugen eine Mischung aus stationärem und Online-Shopping aus Bequemlichkeit.
- Die größten Probleme beim Online-Shopping sind die Unfähigkeit, Produkte auszuprobieren (34%), komplizierte Rücksendungen (22%) und eine überwältigende Anzahl von Auswahlmöglichkeiten (15%).
- 23% suchen nach virtuellen Anprobe-Tools, während 26% AI-unterstützte virtuelle Assistenten schätzen.
- 52% verwenden oder planen, AI in ihren Einkaufserlebnissen zu nutzen.
Die AI- und AR-Technologien von Perfect Corp., wie virtuelle Anproben und AI-Hautdiagnosen, revolutionieren den Einzelhandel, indem sie personalisierte und effiziente Kundenerlebnisse ermöglichen. Diese Werkzeuge sind entscheidend für Marken, um Verbraucher zu engagieren und das Umsatzwachstum in dieser Feiertagssaison und darüber hinaus voranzutreiben.
- 66% of consumers plan to spend less, indicating a focus on value, which could drive demand for budget-friendly products.
- 60% of consumers prefer omnichannel shopping, providing opportunities for retailers to enhance both online and in-store experiences.
- 52% of consumers are using or planning to use AI, showing a shift towards AI normalization in retail.
- 34% of consumers find the inability to try products online a significant pain point, which could affect online sales.
- 22% of consumers cite complicated returns as a pain point, potentially impacting customer satisfaction and repeat purchases.
Insights
The survey findings highlight significant shifts in consumer behavior that could impact retail tech companies during the important holiday season. The 66% of consumers planning to spend less signals potential headwinds for discretionary spending, while the 52% adoption or planned adoption of AI in shopping validates the market opportunity for AI retail solutions.
The data points to evolving consumer preferences that align with Perfect Corp's business model - notably the 23% demand for virtual try-on tools and 26% interest in AI assistants. However, the budget-conscious trend could pressure client retailers' technology investment decisions. The omnichannel preference (60% wanting hybrid shopping) suggests sustained demand for integrated digital solutions, but successful monetization will depend on demonstrating clear ROI to cost-sensitive retailers.
The survey reveals critical pain points in online shopping that AI and AR technologies are positioned to address. The 34% of consumers frustrated by inability to try products represents a direct use case for Perfect Corp's virtual try-on solutions. The company's AI-powered personalization tools also align with the growing demand for tailored shopping experiences.
However, the technology adoption metrics are somewhat modest - while 52% are open to AI shopping tools, this implies significant market education is still needed. The emphasis on budget consciousness could slow enterprise client adoption of new tech solutions. Perfect Corp will need to clearly demonstrate how its AI/AR solutions can drive conversion rates and reduce returns to justify investment during a period of cautious spending.
New survey highlights evolving consumer trends, emphasizing budget-conscious spending, personalized shopping experiences, and the rising importance of AI technology.
Perfect Corp Reveals Key Insights for the 2024 Holiday Shopping Trends: Personalization and AI Take Center Stage (Photo: Business Wire)
The 2024 holiday season will see increased emphasis on value-driven, personalized, and technology-enhanced shopping. Perfect Corp.'s survey shows a trend toward budget-consciousness while consumers still seek engaging interactions across digital and in-store environments. These findings underscore the importance of AI and AR technologies in meeting these demands.
Key Insights from the 2024 Holiday Retail Survey
-
Budget-conscious shopping: The majority of consumers (
66% ) plan to spend less this holiday season, underscoring a focus on value and savings in response to current economic challenges. -
Omnichannel flexibility:
60% of consumers prefer a mix of in-store and online shopping, appreciating the convenience of at-home browsing alongside expert in-store assistance. -
Online Shopping Pain Points: Top pain points of shopping online include the inability to try products on before buying (
34% ), complicated returns processes (22% ), and too many product choices (15% ) -
Demand for personalization:
23% of consumers seek virtual try-on tools, while26% value AI-powered virtual assistants. Personalized experiences are becoming essential, with consumers expecting tailored recommendations and interactive tools. -
Emerging AI adoption:
52% of consumers are using or plan to use AI in shopping, showing a shift toward AI normalization. AI tools like chatbots and predictive analytics are key to enhancing the shopping experience.
"We’re excited to empower brands and retailers with the insights and technology solutions they need to succeed. As we see in these results, AI is becoming more crucial than ever for effectively engaging consumers and addressing their evolving preferences for personalization,” said Perfect Corp. CEO and Founder Alice Chang, “Perfect Corp.’s solutions can support brands in creating seamless, personalized, and innovative shopping experiences that delight customers this holiday season and beyond."
Perfect Corp.'s AI and AR technologies continue to transform retail, enabling personalized and efficient customer experiences. With virtual try-ons, AI skin diagnostics, and product recommendations, Perfect Corp. ensures brands can meet diverse customer needs in a dynamic market. Retailers that integrate AI and AR into their strategies will build stronger customer loyalty and drive sales growth this holiday season and beyond. For more information about the survey findings and Perfect Corp.'s innovative AI solutions, visit https://www.perfectcorp.com/business/blog/general/perfect-corp-2024-holiday-shopping-trend-report.
About Perfect Corp.
Perfect Corp. (NYSE: PERF) leverages ‘Beautiful AI’ innovations to make our world more beautiful. As a pioneer and leader in the space, Perfect Corp. works with over 650 partners around the globe to empower brands to embrace the digital-first world by transforming shopping journeys through digital tech innovations. Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys through hyper-realistic virtual try-ons, AI-powered skin analyses, personalized product recommendation tools and many more Beautiful AI innovations.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210556140/en/
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/business/blog/1
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
Source: Perfect Corp.
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