Cetaphil® unveils digital AI skin analysis tool to empower and educate users with sensitive skin
Cetaphil announced the launch of its AI Skin Analysis tool on March 2, 2023, designed to provide personalized skin assessments using advanced technology. Users can obtain skin type evaluations and product recommendations in seconds by uploading a selfie, referencing a database of 70,000 diverse skin images. The tool aims to enhance the skincare experience, offering insights into conditions such as acne and hydration. Validation tests showed a 95% reliability rate in assessments. Cetaphil aims to simplify skincare choices for sensitive skin, complementing their existing product line.
- Launch of AI Skin Analysis tool enhances personalized skincare experience.
- 95% test-retest reliability ensures accurate skin assessments.
- None.
With the snap of a selfie, the tool's state-of-the-art technology compares the photo to a robust database of 70,000 diverse skin images to create an inclusive, personalized report revealing skin type, skin concerns and proneness to various skin conditions. Armed with curated insights from eight categories such as acne, redness, hydration, dark spots and wrinkles, consumers can then leverage the results to make more informed skincare decisions.
The AI skin analysis tool is powered by
"As the leader in sensitive skincare science, we are committed to innovating inclusive, personalized solutions that ease the worries of those with this common skin concern. We are proud to offer the Cetaphil AI Skin Analysis as a complement to our existing Cetaphil Skincare Finder, further helping consumers select which of our 70+ product solutions may be right for them and taking the guesswork out of daily skincare for sensitive skin."
SILVINA NORDENSTOHL
HEAD OF US AT GALDERMA
"AI skin tech can be a fantastic tool and useful first step in gaining an understanding of one's personal skincare needs. Bringing digital skin analysis results to a dermatologist appointment allows patients to have a more meaningful visit and productive conversation."
DR.
PROFESSOR OF DERMATOLOGY AT WAKE FOREST UNIVERSITY SCHOOL OF MEDICINE
"We are thrilled to partner with Cetaphil on their AI Skin experience. AI skin technology has become essential to provide consumers with personalized skincare experiences. With the power of advanced AI tech, Cetaphil's enhanced retail journey will allow customers to understand their skin and the product regimens needed to their skin goals."
PERFECT CORP. FOUNDER AND CEO
To experience the Cetaphil AI Skin Analysis, visit Cetaphil.com and scan the QR code with your phone to receive your customized skincare routine recommendation in four simple steps.
About Cetaphil®
Seventy-five years ago, a leading pharmacist created the first Cetaphil product – a gentle, yet powerful formula that would clean without stripping and moisturize without clogging. Today, Cetaphil is a dermatologist recommended sensitive skincare brand and is recognized around the world. With the help of leading global skincare experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect and maintain skin's health every day. For more information, visit www.cetaphil.com.
About Galderma
Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we're in shapes our lives, we are advancing dermatology for every skin story.
For more information: www.galderma.com
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SOURCE Cetaphil