Smartfood® Popcorn And Krispy Kreme® Unveil Iconic Flavor Mashup With Smartfood® Original Glazed Doughnut

Rhea-AI Summary

Smartfood® has launched a new flavor, Smartfood® Original Glazed Doughnut®, in partnership with Krispy Kreme, just in time for summer. This limited-time offering responds to fan requests for doughnut-flavored popcorn and is available at Sam's Club now, with wider distribution starting May 24. Priced at $3.99 for a 7.75oz bag, $1.99 for a 2.0oz bag, and $6.89 for an 18oz bag, the product aims to create joyful snacking moments. This follows the successful release of Cap'n Crunch's® Crunch Berries Popcorn Mix® in 2020, leveraging consumer insights for this innovative mashup.

Positive

• Launch of Smartfood® Original Glazed Doughnut® flavor in collaboration with Krispy Kreme.
• Responds to high consumer demand for doughnut-flavored popcorn.
• Expands product line after the successful Cap'n Crunch's® Crunch Berries Popcorn Mix®.

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• None.

PLANO, Texas, April 27, 2021 /PRNewswire/ -- After years of anticipation, Smartfood® has released a once-in-a-lifetime flavor experience for fans – just in time for summer. By marrying its delicious, ready-to-eat Smartfood® popcorn with the mouthwatering flavors of a Krispy Kreme Original Glazed Doughnut®, the brands will be taking fans on an unexpected and exciting journey with the latest offering – one that they can also feel good about.

Drawing on their rich history of providing fans with unique flavor innovations, Smartfood® and Krispy Kreme® have joined forces to launch Smartfood® Original Glazed Doughnut®. With the debut, the brand is answering countless fan requests asking for doughnut-flavored popcorn that will satisfy their taste buds no matter where they are, whether at home or on the go.

"When it comes to snacking, our fans look to us for unexpected, fun flavor innovations that help create joyful moments in their day," said Tina Mahal, VP of marketing, Frito-Lay North America. "We are constantly looking for inspiration and pushing the boundaries of what's possible, which is why we're so excited to be teaming up with Krispy Kreme® to give our fans something that's new and never been done before."   

In 2020, Smartfood® released Cap'n Crunch's® Crunch Berries Popcorn Mix® as the first-ever co-branded limited-edition flavor to extremely positive reviews. Looking to continue the momentum into the new year, they enlisted a panel of Gen Z consumers to brainstorm unexpected and playful mashups to bring to store shelves. The research showed that a Krispy Kreme fusion would be the perfect addition to the lineup, especially entering the summer months.

In June 2020, Krispy Kreme® rolled out Doughnut Bites® and Mini Crullers® in sweet snack aisles across the U.S. These all-new products include individually packaged Doughnut Bites® and Mini Crullers® in various flavors created for on-the-go enjoyment. These portable bite-sized snacks are ideal for busy consumers who love the joy of Krispy Kreme® even when there is not a Krispy Kreme® doughnut shop in their area. Now Krispy Kreme® is excited to lend our iconic Original Glazed® flavor to give consumers a one-of-a-kind Smartfood® Original Glazed Flavored Popcorn® experience.

This limited-time flavor is available now at Sam's Club and will be available in-store and online across major retailers nationwide starting May 24, while supplies last. Smartfood® Original Glazed Doughnut® comes in a 7.75oz bag for $3.99, 2.0oz bag for $1.99 and 18oz bag for $6.89.

To learn more about Smartfood® and purchase online, please visit https://www.smartfood.com/ and check out @smartfoodpopcorn on Instagram, Facebook and Twitter.

About Smartfood®

The Smartfood® brand is one of the many brands that makes up Frito-Lay North America, the $18 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at twitter.com/fritolay.

About PepsiCo 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com.

 

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SOURCE Frito-Lay North America

FAQ

What is the Smartfood® Original Glazed Doughnut®?

The Smartfood® Original Glazed Doughnut® is a new popcorn flavor launched by Smartfood® in partnership with Krispy Kreme, available now at select retailers.

When will Smartfood® Original Glazed Doughnut® be available in stores?

Smartfood® Original Glazed Doughnut® will be available in-store nationwide starting May 24, while supplies last.

What are the prices for Smartfood® Original Glazed Doughnut® popcorn?

The pricing is $3.99 for a 7.75oz bag, $1.99 for a 2.0oz bag, and $6.89 for an 18oz bag.

Why did Smartfood® collaborate with Krispy Kreme?

The collaboration aims to satisfy consumer requests for unique flavor combinations and enhance the brand's product offerings.

How successful was the previous Smartfood® product launch in 2020?

The 2020 launch of Cap'n Crunch's® Crunch Berries Popcorn Mix® received extremely positive reviews, prompting further innovation.