Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker

Rhea-AI Summary

On May 24, 2021, Ruffles®, the official chip of the NBA, launched its second signature shoe, The Ruffles® Armored Ridge Tops, coinciding with the NBA playoffs. Featuring rapper T-Pain courtside, the exclusive, custom sneakers are not available for purchase but can be won through a giveaway. Participants can visit RufflesSneakers.com for details. Ruffles is part of PepsiCo's Frito-Lay division, which generates $17 billion in revenue, showcasing PepsiCo's strong presence in the snack industry.

Positive

• Launch of Ruffles® Armored Ridge Tops sneakers boosting brand visibility during NBA playoffs.
• Partnership with T-Pain enhances brand appeal and engagement with fans.

Negative

• None.

PLANO, Texas, May 24, 2021 /PRNewswire/ -- Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs. Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker. While not available for purchase, fans can still get their hands on a pair of sneakers by entering the Ruffles® giveaway and viewing the Official Rules at RufflesSneakers.com for complete details. Giveaway is subject to the Official Rules.

About Ruffles

Ruffles is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay

FAQ

What are the Ruffles® Armored Ridge Tops sneakers?

The Ruffles® Armored Ridge Tops are the second signature shoes released by Ruffles®, designed for brand visibility during the NBA playoffs.

Who is promoting the Ruffles® sneaker release?

Rapper T-Pain is promoting the Ruffles® sneaker, having been seen courtside wearing them during an NBA playoff game.

How can fans get the Ruffles® Armored Ridge Tops sneakers?

Fans can enter a giveaway to win the Ruffles® Armored Ridge Tops sneakers by visiting RufflesSneakers.com for the official rules.

When was the Ruffles® sneaker release announced?

The Ruffles® sneaker release was announced on May 24, 2021.

What company owns the Ruffles® brand?

Ruffles® is owned by PepsiCo, specifically under its Frito-Lay division.