Ruffles® Adds a Twist to the Chip Aisle with First Female Chip Deal, Welcoming WNBA All-Star A'ja Wilson and New Ruffles® Ridge Twists™ to the Ruffles Roster
Ruffles, the Official Chip of the WNBA, has signed WNBA star A'ja Wilson as its first-ever female athlete for a multi-year partnership. This initiative introduces Ruffles Ridge Twists, a new product line featuring Wilson's signature flavor, Smoky BBQ, alongside Double Cheddar. The new snacks offer a unique twist shape while maintaining the classic Ruffles ridge. Ruffles aims to enhance its connection with basketball fans through this collaboration. The products will be available in stores and online, priced at $5.59 for 5.5oz and $2.29 for 1.75oz bags.
- The signing of A'ja Wilson strengthens Ruffles' brand image and market presence in the WNBA.
- Introduction of Ruffles Ridge Twists offers a new product line, potentially increasing sales.
- None.
The Official Chip of the WNBA Announces Superstar Athlete's Chip Deal with the Launch of Her Signature Flavor, Ruffles® Ridge Twists™ Smoky BBQ
PLANO, Texas, Aug. 16, 2022 /PRNewswire/ -- As the 2022 WNBA Playoffs presented by Google begin, Ruffles – the Official Chip of the WNBA – is taking Own Your Ridges® to new heights and adding a twist on its Chip Deal™ roster by signing WNBA superstar A'ja Wilson as its first-ever female athlete. Joining the likes of some of basketball's biggest stars, the four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year and Olympic gold medalist is tipping off her multi-year contract with the game-changing launch of the new Ruffles Ridge Twists product line, including her own signature flavor, Smoky BBQ.
The new Ruffles Ridge Twists brings fans an entirely new snacking experience featuring the same iconic Ruffles ridges they know and love, but with a light, airy twist. The potato spirals come in two legendary flavors: Double Cheddar and A'ja's signature flavor, Smoky BBQ. Ruffles Ridge Twists Double Cheddar features a buttery and rich flavor that adds a little hop in your step, while Ruffles Ridge Twists Smoky BBQ taps into A'ja's South Carolinian roots and brings the classic BBQ flavor fans love.
"I grew up eating Ruffles so it's a dream come true to join the family of Chip Deal athletes and have my own signature flavor that's inspired by my Southern roots," said Wilson. "What's even better is Ruffles Ridge Twists Smoky BBQ isn't your average potato snack… it's the first to take the shape of a twist. And this new flavor is just the beginning! Ruffles and I have a lot of exciting things coming and I can't wait to keep this momentum going."
Signing A'ja as its newest Chip Deal athlete marks Ruffles' first of many upcoming initiatives with the WNBA. This multi-year partnership cements the brand's continued commitment and innovation within hoops culture.
"Through our Chip Deal signings, fans have been able to engage with their favorite NBA players in a whole new way, especially through their signature Ruffles flavors," said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. "Now, as the Official Chip of the WNBA, we're proud to welcome our first-ever female athlete to our roster with a flavor of her own. A'ja embodies what it means to Own Your Ridges, so we're owning our ridges too and elevating our product game as part of this partnership by bringing fans the first-of-its-kind Ruffles Ridge Twists."
The product will be available in stores nationwide in the coming weeks and is currently available on snacks.com in 5.5oz bags for
Be sure to follow Ruffles on Twitter, Instagram, Facebook and YouTube to stay informed on all partnership activations.
About Ruffles
Ruffles is one of many Frito-Lay North America brands – the
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/ruffles-adds-a-twist-to-the-chip-aisle-with-first-female-chip-deal-welcoming-wnba-all-star-aja-wilson-and-new-ruffles-ridge-twists-to-the-ruffles-roster-301606299.html
SOURCE Frito-Lay North America
FAQ
What is the significance of A'ja Wilson's partnership with Ruffles?
What flavors are included in the new Ruffles Ridge Twists product line?
When will Ruffles Ridge Twists be available for purchase?
What are the prices for the new Ruffles Ridge Twists?
How does this partnership impact Ruffles' strategy in the snack market?
