PepsiCo's Annual North America Greenhouse Accelerator Program Awards $100,000 Grant to Spudsy

Rhea-AI Summary

PepsiCo announced the winner of its North America Greenhouse program, awarding Spudsy, a female-owned company specializing in sweet potato snacks, a $100,000 grant. Spudsy's revenue grew over 240% through the program, which provided personalized mentorship amid COVID-19 challenges. The initiative aimed to support emerging brands by addressing business challenges and enhancing eCommerce capabilities. Spudsy's mission also focuses on reducing food waste by upcycling sweet potatoes, with plans to save approximately 1 million by 2021.

Positive

• Spudsy's revenues increased over 240% during the program.
• PepsiCo provided valuable mentorship in marketing and eCommerce.
• Spudsy's mission aligns with reducing food waste, enhancing its brand value.

Negative

• None.

PURCHASE, N.Y., Aug. 24, 2020 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) announced today the winner of its second annual North America Greenhouse program: Spudsy* – a Costa Mesa, Calif., female-owned company that makes sweet potato puff snacks that are certified non-GMO, vegan, gluten free, and sources ingredients in a way that reduces food waste. The six-month business program, which began in February as COVID-19 was starting to change the retail landscape, awarded 10 emerging food and beverage brands the opportunity to partner with PepsiCo as they looked to scale their businesses. Collectively, the 10 participating companies in this year's North America class were able to overcome challenges and grow their average revenues more than 240 percent over the course of the program.

PepsiCo's Greenhouse program was designed to support emerging entrepreneurs and brands in the food and beverage industry through personalized mentorship. PepsiCo mentors from brands including Bare Snacks, KeVita and Stacy's addressed marketing, distribution, manufacturing, supply chain, packaging, label claims, fundraising, and overall challenges related to growing and scaling a business. As the program switched to a virtual format and eCommerce capabilities became more and more essential, PepsiCo also gave finalists an eCommerce immersion, leveraging company and partner experts.

"We are so proud of all of the finalists in this year's Greenhouse program who persevered during a time that has forced companies big and small to rethink and adjust their business strategies," said Daniel Grubbs, Vice President, PepsiCo Ventures Group. "The Spudsy team was able to not only show tremendous growth in a few short months, but importantly was able to continue to build a strong purpose-driven brand. We look forward to seeing what they do with the $100,000 grant."

Spudsy was chosen as this year's winner by a committee of leaders within PepsiCo. Initial finalists were selected based on their product and brand qualities, how they integrate purpose into their offering, and how they meet the needs of current and future consumers, communities and/or our planet. Spudsy rose to the top based on their business results during a challenging environment, overall engagement in the program, and strong brand purpose. The company's 'Save the Spud' mission helps reduce food waste by upcycling imperfect sweet potatoes to create its sweet potato flour. Spudsy is on track to save approximately 1 million sweet potatoes by 2021.**  

"Our mentors really supported us in expanding our subscription business and overall strategy for expansion," said Ashley Rogers, Founder of Spudsy. "They also helped us navigate the changing consumer landscape during a tricky time. We're ecstatic to be able to use the $100,000 grant to continue to grow our internal team and support our key retailers."

PepsiCo first launched its Greenhouse program in Europe in 2017 and expanded the program to North America in the fall of 2018, awarding Austin, Texas-based Hapi Drinks, a sugar-free kids drinks company founded with the mission to fight childhood obesity, as the winning brand in the spring of 2019.

For additional details on the PepsiCo North America Greenhouse program, please visit www.greenhouseaccelerator.com.

*The descriptions of each startup are based on the respective company's own words. PepsiCo has not verified the accuracy of the product claims of the companies, does not endorse, and is not responsible for the content, actions, or omissions of the companies.
**For more information, please click here.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com. 

View original content to download multimedia:http://www.prnewswire.com/news-releases/pepsicos-annual-north-america-greenhouse-accelerator-program-awards-100-000-grant-to-spudsy-301116642.html

SOURCE PepsiCo, Inc.

FAQ

What was PepsiCo's North America Greenhouse program about?

It supports emerging food and beverage brands through mentorship and funding.

Who won the $100,000 grant in PepsiCo's Greenhouse program?

Spudsy, a sweet potato snack company, won the grant.

When was the Greenhouse program announced?

The announcement was made on August 24, 2020.

What significant growth did Spudsy achieve during the program?

Spudsy's average revenues grew over 240%.

What is Spudsy's mission related to food waste?

Spudsy aims to reduce food waste by upcycling imperfect sweet potatoes.