PepsiCo Becomes Proud Sponsor Of UEFA Women's Football
PepsiCo (NASDAQ: PEP) announced a multi-year partnership with UEFA Women's football, enhancing its commitment to the sport. The five-year agreement, effective until Summer 2025, includes sponsorship of the UEFA Women's Champions League and various youth championships. PepsiCo aims to promote women's football globally, leveraging its presence established with the UEFA Men's Champions League. The partnership reflects the growing interest in women's football and PepsiCo's strategy to support sustainable growth in this area.
- Long-term partnership with UEFA Women's football enhances brand visibility.
- Commitment to support women's football through various tournaments until Summer 2025.
- Expected increase in brand engagement leveraging growing popularity of women's football.
- None.
PURCHASE, N.Y., Aug. 26, 2020 /PRNewswire/ -- Ahead of the UEFA Women's Champions League final on August 30th, PepsiCo (NASDAQ: PEP) has announced its multi-year premier partnership with UEFA Women's football, further strengthening its presence across the elite football landscape. PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League.
"PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women's football," said Ram Krishan, Global Chief Commercial Officer, PepsiCo. "This is an energizing moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women's game and are committed to the future of women's football."
The five year partnership will see PepsiCo support women's football at all levels through to Summer 2025, with PepsiCo a main partner of the UEFA Women's Champions League, the UEFA Women's EURO, the UEFA Women's Under-19 and Under-17 Championships, and the UEFA Women's Futsal EURO, as well as UEFA's Together #WePlayStrong program, which is aimed at encouraging more girls and women to play football.
"The popularity and interest in women's football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo to join us on this exciting journey," said Guy-Laurent Epstein, marketing director of UEFA Events SA. "Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women's game to new heights."
Since becoming a key sponsor of the UEFA Champions League in 2015, PepsiCo has partnered with UEFA to excite and bring fans closer to the athletes and game they love, including leading women players such as Lieke Martens.
"Having a major sponsor like PepsiCo sign on to UEFA Women's football is the influence and recognition women's football and its athletes and fans need and deserve," said Martens. "I've loved partnering with PepsiCo and their iconic brands like Lay's and look forward to how they'll spotlight women's football – because this is not just a version of the men's game; it's a league that's all its own."
More than 100 markets worldwide have delivered impactful activity annually that harnesses the combined power of the UEFA Champions League and PepsiCo's iconic brands. PepsiCo will deploy an inclusive UEFA activation strategy across the Men's and Women's platforms, with the Pepsi® trademark, Lay's® and Gatorade™ brands continuing to take the lead.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
PepsiCo Cautionary Statement
Statements in this release regarding PepsiCo that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Forward-looking statements inherently involve risks and uncertainties. For information on certain factors that could cause actual events or results to differ materially from expectations, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
Press Contact: Nicole.Tronolone@pepsico.com
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SOURCE PepsiCo, Inc.
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