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PepsiCo, Inc. (NASDAQ: PEP) is a leading American multinational food, snack, and beverage corporation, headquartered in Purchase, New York. Renowned for its comprehensive portfolio, PepsiCo oversees the manufacturing, distribution, and marketing of a wide array of products that include globally recognized brands like Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos. Holding a dominant position in the global savory snacks market, PepsiCo also ranks as the second-largest beverage provider worldwide, following Coca-Cola.
PepsiCo's extensive product range caters to diverse consumer tastes and preferences, from carbonated soft drinks and water to sports and energy drinks. Approximately 55% of PepsiCo's total revenue is generated from convenience foods, with beverages contributing the remaining share. The company owns a significant portion of its manufacturing and distribution capacity both domestically and internationally, with international markets accounting for 40% of total sales and one-third of operating profits.
Recent Achievements and Initiatives:
- Lay's®, Sabritas®, Gamesa®, and Rockstar® Energy Drink announced a multi-year sponsorship of the Leagues Cup, featuring all 47 clubs from Major League Soccer (MLS) and LIGA MX. This partnership enhances soccer fans' experiences with special packaging, in-stadium events, and sweepstakes.
- Gatorade became the official sports drink partner of Wrexham Association Football Club, furthering its commitment to supporting athletes with science-backed products.
- Rockstar Energy Drink concluded its national music contest,
Stacy's Pita Chips has announced its 2023 winners of the Stacy's Rise Project, a program aimed at supporting women entrepreneurs through grants and mentorship. This year, 14 female founders from the U.S. and Canada each receive $15,000 in funding, marking a total of over $1 million allocated since 2017. In conjunction with this announcement, the short film Rise, celebrating the resilience of women entrepreneurs, premieres at the Sundance Film Festival. The film includes contributions from notable figures like Reese Witherspoon and Rupi Kaur. Thirteen past Stacy's Rise Project winners' businesses will also be showcased at the festival.
The Mission 57: End Student Hunger initiative, supported by Frito-Lay, Quaker, and the PepsiCo Foundation, aims to combat food insecurity in Arizona schools. On January 19, 2023, the program donated nine Grab and Go meal equipment packages to schools in Tucson and Casa Grande, benefiting students who qualify for free or reduced lunch. This initiative is designed to provide over 31,000 students access to 8.5 million meals by distributing a total of 57 meal equipment packages ahead of Super Bowl LVII. Leaders emphasize the importance of nutritious meals for student success amid rising food insecurity in the state.
The Fast Twitch energy drink by Gatorade is offering a unique promotion allowing three fans to run through the Super Bowl stadium tunnel. This experience includes a trip to Super Bowl LVII in Glendale, Arizona, alongside access to Fast Twitch's immersive tunnel installation. Participants can enter by using the custom Fast Twitch filter and posting their tunnel entrance on TikTok or Instagram with the hashtag #FastTwitchContest by January 31, 2023. Fast Twitch contains 200mg of caffeine, electrolytes, and vitamins, aimed at athletes and consumers, and will be available nationwide in February 2023.
GENYOUth has launched ticket sales for the upcoming Taste of the NFL, scheduled for February 11, 2023, in Phoenix, featuring over 30 renowned chefs and NFL stars. This culinary event aims to combat student hunger nationwide, with net proceeds supporting GENYOUth's End Student Hunger Fund. The initiative includes providing 57 meal equipment packages to high-need schools in Arizona. Tickets are priced at $750 for General Admission and $950 for VIP access. PepsiCo, along with Frito-Lay and Quaker, remains committed to addressing food insecurity and enhancing school meal participation for students across the U.S.