NEW GATORADE HYDRATION BOOSTER ELECTROLYTE POWDER PUTS YOUR WATER TO WORK
Gatorade has launched Gatorade Hydration Booster, a new electrolyte drink mix designed for everyday hydration. This product features an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate, and potassium salt. It contains 100% daily value of essential vitamins A, B3, B5, B6, and C, with no artificial flavors, sweeteners, or added colors.
The product is available in three flavors: Strawberry Watermelon, Tropical Mango, and Citrus Berry, priced at $8.99 for a box of six packets. Gatorade is promoting the product through a campaign called 'Put Your Water to Work,' which will be featured across multiple platforms starting September 17, 2024. The company is also expanding its reach to lifestyle and wellness spaces through various partnerships and marketing strategies.
Gatorade ha lanciato Gatorade Hydration Booster, una nuova polvere per bevande elettrolitiche progettata per l’idratazione quotidiana. Questo prodotto presenta un mix avanzato di elettroliti ricavati dal succo di anguria, sale marino, citrato di sodio e sale di potassio. Contiene il 100% del valore giornaliero di vitamine essenziali A, B3, B5, B6 e C, senza aromi artificiali, dolcificanti o colori aggiunti.
Il prodotto è disponibile in tre gusti: Anguria e Fragola, Mango Tropicale e Bacca Agrumata, al prezzo di 8,99 dollari per una confezione di sei bustine. Gatorade sta promuovendo il prodotto attraverso una campagna chiamata 'Metti a Lavoro la Tua Acqua', che sarà presente su più piattaforme a partire dal 17 settembre 2024. L'azienda sta anche ampliando la sua portata nei settori dello stile di vita e del benessere attraverso varie collaborazioni e strategie di marketing.
Gatorade ha lanzado Gatorade Hydration Booster, una nueva mezcla de bebida electrolítica diseñada para la hidratación diaria. Este producto cuenta con una mezcla avanzada de electrolitos de jugo de sandía, sal marina, citrato de sodio y sal de potasio. Contiene el 100% del valor diario de vitaminas esenciales A, B3, B5, B6 y C, sin sabores artificiales, edulcorantes ni colorantes añadidos.
El producto está disponible en tres sabores: Sandía y Fresa, Mango Tropical y Baya Cítrica, con un precio de 8,99 dólares por una caja de seis sobres. Gatorade está promocionando el producto a través de una campaña llamada 'Haz que tu Agua Trabaje', que se presentará en múltiples plataformas a partir del 17 de septiembre de 2024. La empresa también está ampliando su alcance a los espacios de estilo de vida y bienestar a través de diversas asociaciones y estrategias de marketing.
게토레이는 일상적인 수분 보충을 위해 설계된 새로운 전해질 음료 믹스인 게토레이 수분 보충제를 출시했습니다. 이 제품은 수박 주스, 바다 소금, 구연산 나트륨, 칼륨 소금에서 추출한 고급 전해질 혼합물을 특징으로 합니다. 인공 향료, 감미료 또는 첨가 색소 없이 필수 비타민 A, B3, B5, B6 및 C의 100% 일일 권장량을 포함하고 있습니다.
이 제품은 딸기 수박, 열대 망고, 감귤 베리의 세 가지 맛으로 제공되며, 6팩 박스 가격은 8.99달러입니다. 게토레이는 '당신의 물을 활용하라'라는 캠페인을 통해 이 제품을 홍보하고 있으며, 2024년 9월 17일부터 여러 플랫폼에서 선보일 예정입니다. 회사는 또한 다양한 파트너십과 마케팅 전략을 통해 라이프스타일 및 웰니스 분야로의 확장을 진행하고 있습니다.
Gatorade a lancé Gatorade Hydration Booster, un nouveau mélange de boisson électrolytique conçu pour l'hydratation quotidienne. Ce produit présente un mélange avancé d'électrolytes issus de jus de pastèque, de sel de mer, de citrate de sodium et de sel de potassium. Il contient 100 % de la valeur quotidienne des vitamines essentielles A, B3, B5, B6 et C, sans arômes artificiels, édulcorants ni colorants ajoutés.
Le produit est disponible en trois saveurs : Pastèque-Fraise, Mangue Tropicale et Baie Agrume, au prix de 8,99 dollars pour une boîte de six sachets. Gatorade promeut le produit à travers une campagne appelée 'Mettez Votre Eau au Travail', qui sera présentée sur plusieurs plateformes à partir du 17 septembre 2024. La société élargit également son champ d'action dans les espaces de style de vie et de bien-être grâce à divers partenariats et stratégies de marketing.
Gatorade hat Gatorade Hydration Booster eingeführt, einen neuen Elektrolyt-Drink-Mix, der für die tägliche Hydration gedacht ist. Dieses Produkt bietet eine fortschrittliche Mischung aus Elektrolyten, die aus Wassermelonen-Juice, Meersalz, Natriumcitrat und Kaliumsalz stammen. Es enthält 100 % des Tagesbedarfs an essenziellen Vitaminen A, B3, B5, B6 und C, ohne künstliche Aromen, Süßstoffe oder Farbstoffe.
Das Produkt ist in drei Geschmacksrichtungen erhältlich: Erdbeere-Wassermelone, Tropen-Mango und Zitrus-Beere, zum Preis von 8,99 Dollar für eine Schachtel mit sechs Beuteln. Gatorade bewirbt das Produkt über eine Kampagne namens 'Bringen Sie Ihr Wasser zur Arbeit', die ab dem 17. September 2024 auf mehreren Plattformen präsentiert wird. Das Unternehmen erweitert auch seine Reichweite in Lifestyle- und Wellnessbereiche durch verschiedene Partnerschaften und Marketingstrategien.
- Launch of a new product line targeting everyday hydration market
- Product contains 100% daily value of essential vitamins
- No artificial flavors, sweeteners, or added colors
- Expanding into lifestyle and wellness spaces
- Backed by Gatorade Sports Science Institute
- None.
The Leader in Hydration Introduces New Drink Mix to Elevate All-Day Hydration
Gatorade Hydration Booster is Gatorade's first electrolyte powder developed specifically for people's everyday lifestyles. With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration Booster is backed by the Gatorade Sports Science Institute for all-day, always-on hydration. The formula contains
"Gatorade was a pioneer in helping to popularize electrolyte powder," said Marissa Pines, Gatorade Portfolio Senior Marketing Director. "Gatorade Hydration Booster combines our history of superior science with the functional product attributes we know consumers are looking for. Developed with an advanced blend of electrolytes, added vitamins and no added color, it was designed to deliver all-day, always-on hydration."
Gatorade Hydration Booster powder packets pair with Gatorade's sleek new stainless steel Overtime Bottles, creating a dynamic duo for those seeking sustainably-minded solutions for daily use. Both products star in the Gatorade Hydration Booster debut campaign, "Put Your Water to Work," which highlights the moments throughout the day where Gatorade Hydration Booster can help you stay hydrated and ready. The campaign kicks off on September 17 and will be featured across multiple platforms.
Amplifying the campaign, Gatorade will show up within new lifestyle and wellness spaces to bring the Gatorade Hydration Booster all-day hydration ethos to life. From disruptive media buys, influencer partnerships and retail executions to partnering with prominent women at the intersection of sport and lifestyle, the brand is taking a modern approach to reach a broader aperture of consumers who may not consider themselves conventional athletes.
Gatorade Hydration Booster is now available at Gatorade.com, on Amazon and in stores nationwide. The product is available in three delicious flavors – Strawberry Watermelon, Tropical Mango and Citrus Berry – and comes in boxes of six packets for a suggested retail price of
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade's 59-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE The Gatorade Company
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