Miss Vickie's® Brings Calming Art to Commuters with 'Stroke of Goodness' Art Contest

Rhea-AI Summary

Miss Vickie's® Kettle Cooked Potato Chips launches in grocery and retail stores nationwide, initiating an art contest to feature a fan's work on a billboard. The brand aims to enhance consumer experience by showcasing original artwork inspired by their packaging illustrations.

In celebration of Miss Vickie's® grocery and retail launch, the brand is giving a fan the chance for their art to be featured on a billboard

PLANO, Texas, April 3, 2024 /PRNewswire/ -- Miss Vickie's® Kettle Cooked Potato Chips is hitting grocery and retail stores nationwide, allowing consumers to enjoy their favorite snack at home. To celebrate Miss Vickie's being available on store shelves, the brand is partnering with a special judge to kick off an art contest inspired by the expressive watercolor illustrations found on its packaging. Through the "Stroke of Goodness" contest, Miss Vickie's will choose one winner's original artwork to be featured on a billboard that will make an otherwise stressful situation – like traffic – a more enjoyable experience.

"Expanding Miss Vickie's to grocery store shelves allows us to share our unique potato chips with even more consumers," said Tina Mahal, senior vice president of brand marketing at Frito-Lay North America. "The art on Miss Vickie's packaging is reflective of our longstanding heritage, and we wanted to embrace that by inviting our fans to create original artwork to share with thousands of commuters." 

Beginning today, fans across the country are invited to submit a piece of original artwork inspired by their favorite Miss Vickie's flavor. If selected, their art will appear on a billboard in a high-traffic area to make even a traffic jam a little more pleasant. Entries will be judged based on their connection to Miss Vickie's brand aesthetic, creativity and originality.

Miss Vickie's has also brought in a surprise judge for the contest to lend their creative eye and help select the winning artwork. While the special judge is yet to be revealed, their love for art and snacking makes them the perfect fit for the job.

Eligible consumers nationwide can enter by posting their original artwork inspired by Miss Vickie's on Instagram with the hashtags #MissVickiesArt and #Contest and tag and follow @MissVickiesUS.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 U.S. & D.C., 18 years of age and older (19+ AL & NE). Void where prohibited by law. Contest entry period begins on or about 12:00 p.m. ET on 4/3/24, and all Submissions must be posted by 11:59:59 a.m. ET on 4/24/24. Subject to full Official Rules, including Submission requirements, judging criteria, and prize details, visit https://www.missvickies.com/strokeofgoodness. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas, 75024.

For more moments of love and care, fans can now find Miss Vickie's at major retailers nationwide including Kroger, Albertson's, Walmart and Target. For more information, visit www.missvickies.com.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos® corn chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® air popped snacks and SunChips® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

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SOURCE Frito-Lay North America

FAQ

How can consumers participate in the art contest by Miss Vickie's®?

Consumers can participate by submitting original artwork inspired by Miss Vickie's on Instagram with the hashtags #MissVickiesArt and #Contest, tagging and following @MissVickiesUS.

What is the theme of the art contest by Miss Vickie's®?

The art contest theme revolves around creating artwork inspired by the expressive watercolor illustrations found on Miss Vickie's packaging.

Who is the senior vice president of brand marketing at Frito-Lay North America mentioned in the PR?

Tina Mahal is the senior vice president of brand marketing at Frito-Lay North America mentioned in the press release.

What is the title of the art contest by Miss Vickie's®?

The art contest is titled 'Stroke of Goodness' by Miss Vickie's®.

What social media platform should consumers use to share their artwork for the contest?

Consumers should use Instagram to post their original artwork for the contest by Miss Vickie's®.