LAY'S® MASHES UP SNACK AISLE WITH NEWEST BATCH OF FLAVOR SWAP RELEASES
Lay's has introduced Kettle Cooked Fritos Chili Cheese as the latest addition to its Flavor Swap lineup, transforming popular Frito-Lay snacks into chips. This new flavor joins previous favorites like Doritos, Cheetos, and Funyuns. The new flavor, which combines crunchy Kettle Cooked chips with chili and cheese, aims to deliver a familiar yet exciting snacking experience. The Flavor Swap offerings will be available nationwide starting August 8, with prices ranging from $2.29 to $4.59 while supplies last.
- Launch of new Lay's Kettle Cooked Fritos Chili Cheese flavor enhances product lineup.
- Continued success of Flavor Swap concept after last year's positive reception.
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New Lay's Kettle Cooked® Fritos® Chili Cheese joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor to be transformed into a Lay's chip
PLANO, Texas, Aug. 9, 2022 /PRNewswire/ -- Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist to summer snacking with the return of its iconic Lay's Flavor Swap lineup, including beloved Doritos, Funyuns and Cheetos mashups, along with the brand-new Lay's Kettle Cooked Fritos Chili Cheese.
"What makes the Lay's Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience," said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. "This year's newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We're excited to re-release these iconic swaps after last year's success and to continue delivering the flavor experience our fans are looking and asking for."
Lay's Kettle Cooked Fritos Chili Cheese is a savory snacking experience that combines the perfect crunch of Lay's Kettle Cooked potato chips with the delicious chili and cheese flavor fans have enjoyed from Fritos for years. This year's Flavor Swap lineup also includes three returning flavors that merge the best of Lay's chips with other Frito-Lay favorites:
- LAY'S KETTLE COOKED FRITOS CHILI CHEESE Flavor: How could the delicious pairing of chili and cheese get any better? By throwing it on a crunchy perfection of Lay's Kettle Cooked, that's how.
- LAY'S CHEETOS Flavor: What happens when the cheesiness of Cheetos snacks meets the delicious crispiness of Lay's chips? Open the bag and find out.
- LAY'S DORITOS COOL RANCH® Flavor: Ever wondered what Doritos Cool Ranch flavor would taste like on Lay's chips? Saddle up, because Lay's put this iconic Doritos flavor on its iconic potato chips.
- LAY'S WAVY FUNYUNS ONION Flavor: Who said you needed rings to have fun? Get the flavor of Funyuns rings now on Lay's Wavy potato chips.
The four Lay's Flavor Swap offerings will be available in retailers nationwide beginning August 8 for
To learn more about Lay's and its newest Flavor Swap lineup, fans can head over to www.lays.com or check out Lay's on Facebook, Instagram and Twitter.
Lay's is one of the brands that makes up Frito-Lay North America, the
Frito-Lay North America is the
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SOURCE Frito-Lay North America
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