LAY'S® HEADS TO COACHELLA WITH LAY'S® FRESH 4D, AN IMMERSIVE TASTING EXPERIENCE FEATURING LAY'S® FRESHEST-EVER CHIPS
Lay's FRESH 4D introduces a unique tasting experience at Coachella, offering festivalgoers freshly made potato chips sourced from local farms. Reservations for the immersive four-course dining open on April 6, with tastings available during the two weekends of the festival. Lay's showcases sustainability with chips made from 100% sustainably sourced potatoes and plans to use commercially compostable bags for popular flavors. This initiative aligns with PepsiCo's goal to design 100% recyclable packaging by 2025.
- Introduction of Lay's FRESH 4D enhances brand engagement at a major event.
- Showcasing sustainable sourcing with 500 pounds of local potatoes.
- Innovative tasting experience promotes brand loyalty and customer interaction.
- Use of 100% commercially compostable bags aligns with sustainability goals.
- None.
Lay's FRESH 4D marks the first time consumers will taste Lay's chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made
Reservations for the multi-sensorial, four-course seated dining experience open April 6
PLANO, Texas, March 31, 2022 /PRNewswire/ -- Coachella is about to get fresher than ever thanks to Lay's®. America's favorite chip brand is headed to the desert for the first time to transform Coachella into a festival of flavor. During both weekends, festivalgoers can experience Lay's through Lay's FRESH 4D, an immersive tasting experience at the exclusive Lay's Potadomes, and the multi-sensorial Lay's Lounge.
Experience Fresh Lay's at Exclusive Potadome Tasting
Inside the larger-than-life Lay's installations known as "Potadomes" in the Coachella campgrounds, fans can partake in a reservation-only, seated four-course tasting experience. They'll be the first consumers to ever experience Lay's potato chips in their freshest form, with potato chips served less than 24 hours after they are made. These Lay's chips will be made from more than 500 pounds of Lay's proprietary,
The music-inspired tasting menu, enhanced by scent, sound, and sight, will bring Pop, Electronic, and Hip-Hop music to life. This exclusive experience is limited, so those looking to immerse themselves in the Lay's FRESH 4D experience April 15-17 or April 22-24 can visit www.LaysFresh4D.com to reserve a seat beginning April 6.
Inside the Lay's Potadomes, festivalgoers can snap photos at the "Speakeasy Spuds," inspired by Hip-Hop, Electronic and Pop music genres, including:
- Lay's Crunch Studios: a space that allows festivalgoers to assume the role of DJ, transforming the iconic crunch of Lay's potato chips into a hip-hop beat pumped out of golden speakers.
- Lay's Golden Glow: a space where Lay's radiating rings come to life with dynamic lighting synced to electronic music, allowing visitors to feel the energy of Lay's.
- Lay's Flavor Pop: a space that pairs one of the brand's most unique assets – its bold flavors – with the uplifting sounds of Pop music.
"For more than 75 years, Lay's has been delivering smiles and joy to our fans through unique innovations that explore different flavors and textures," said Melissa Miranda, senior director of marketing, Frito-Lay North America. "Now, we're excited to be the first food brand to ever have an experiential presence at Coachella, bringing our fans a unique experience showcasing the freshest Lay's chips we've ever created. While our fans know us for our flavor, we're tapping into a multi-sensorial experience they won't forget."
Feed Your Creativity at the Lay's Lounge
Festivalgoers who can't secure a coveted reservation at the Lay's FRESH 4D Potadomes can visit the Lay's Lounge – an interactive, walk-up sampling room decked out in the classic Lay's yellow and located in the General Admission area. Within the Lounge, fans can taste three elevated bites that are an ode to the familiar Lay's flavors consumers know and love.
The Lounge will also feature three interactive spots that tell the Lay's story based on musical genres from Electronic to Hip-Hop and Pop. These distinct spaces include:
- Stay Rooted: LED tree roots and Electronic music reminds fans to nourish the experiences and memories that make them who they are.
- Stay Hungry: inspired by the Hip-Hop spirit, reminds fans to stay curious, keep exploring and go for gold.
- Stay Flavorful: inspired by the feel-good essence of Pop music, reminds fans to discover joy and savor the Coachella experience.
Enjoy Fan Favorite Frito-Lay Products in Commercially Compostable Bags on the Coachella Campgrounds
Several chip flavors consumers know and love, like Lay's Classic, Lay's BBQ, Lay's Limon, Doritos® Nacho Cheese and Cheetos® Flamin' Hot®, will make their debut in
From sourcing ingredients to making, moving and selling products in a more sustainable way, Frito-Lay maintains a commitment toward building a sustainable food system called PepsiCo Positive (pep+).
"Coachella is an event that not only has major cultural reach and impact, but is also championing sustainability to a large audience, which is the reason why we decided to showcase our chips in a commercially compostable bag. We are working toward PepsiCo's goal of designing
Win Tickets to Coachella
Fans have the chance to win FREE tickets to Coachella starting in April by visiting Lay's on their Instagram page.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the
About Frito-Lay North America
Frito-Lay North America is the
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SOURCE Frito-Lay North America
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