Lay's® Brings Beloved Potato Chip Flavors from Around the World--Wavy Tzatziki, Masala and Honey Butter-- to the US
Lay's, America's favorite potato chip brand, is introducing a new Global Flavors lineup featuring three -time flavors inspired by international cuisines. The new offerings include Lay's Wavy Tzatziki (Greece), Lay's Masala (India), and Lay's Honey Butter (Korea). These flavors aim to provide consumers with a culinary voyage without leaving the country.
To promote the new lineup, Lay's is offering fans the chance to win a trip to one of the flavor origin countries. Consumers can enter the contest between August 12 and September 28 by scanning a QR code on the product packaging or visiting laysflavordrop.com. The new flavors are available at retailers nationwide and on Snacks.com for a time.
Lay's, il marchio di patatine preferito dagli americani, sta lanciando una nuova linea di sapori globali che presenta tre sapori ispirati alle cucine internazionali. Le nuove offerte includono Lay's Wavy Tzatziki (Grecia), Lay's Masala (India) e Lay's Honey Butter (Corea). Questi sapori mirano a fornire ai consumatori un viaggio culinario senza lasciare il paese.
Per promuovere la nuova gamma, Lay's offre ai fan la possibilità di vincere un viaggio in uno dei paesi d'origine dei sapori. I consumatori possono partecipare al concorso dal 12 agosto al 28 settembre scansionando un codice QR sulla confezione del prodotto o visitando laysflavordrop.com. I nuovi sapori sono disponibili presso i rivenditori di tutto il paese e su Snacks.com per un tempo limitato.
Lay's, la marca de papas fritas favorita de América, está introduciendo una nueva línea de sabores globales que presenta tres sabores inspirados en las cocinas internacionales. Las nuevas ofertas incluyen Lay's Wavy Tzatziki (Grecia), Lay's Masala (India) y Lay's Honey Butter (Corea). Estos sabores buscan proporcionar a los consumidores un viaje culinario sin salir del país.
Para promocionar la nueva línea, Lay's ofrece a los fans la oportunidad de ganar un viaje a uno de los países de origen de los sabores. Los consumidores pueden participar en el concurso entre el 12 de agosto y el 28 de septiembre escaneando un código QR en el embalaje del producto o visitando laysflavordrop.com. Los nuevos sabores están disponibles en minoristas de todo el país y en Snacks.com por tiempo limitado.
Lay's, 미국에서 가장 사랑받는 감자칩 브랜드가 국제 요리에서 영감을 받은 세 가지 맛을 선보이는 새로운 글로벌 맛 라인업을 소개합니다. 새로운 제품은 Lay's Wavy Tzatziki (그리스), Lay's Masala (인도) 및 Lay's Honey Butter (한국)을 포함합니다. 이 맛들은 소비자에게 국내에 있는 동안 요리 여행을 제공하는 것을 목표로 하고 있습니다.
새로운 라인업을 홍보하기 위해 Lay's는 팬들에게 맛의 원산지 국가 중 하나로 여행을 갈 기회를 제공합니다. 소비자들은 제품 포장에서 QR 코드를 스캔하거나 laysflavordrop.com을 방문하여 8월 12일부터 9월 28일 사이에 대회에 참여할 수 있습니다. 새로운 맛은 전국의 소매업체와 Snacks.com에서 한정된 시간 동안 구입할 수 있습니다.
Lay's, la marque de chips préférée des Américains, lance une nouvelle gamme de saveurs mondiales comprenant trois saveurs inspirées des cuisines internationales. Les nouvelles offres incluent Lay's Wavy Tzatziki (Grèce), Lay's Masala (Inde) et Lay's Honey Butter (Corée). Ces saveurs visent à offrir aux consommateurs un voyage culinaire sans quitter le pays.
Pour promouvoir la nouvelle gamme, Lay's offre aux fans la possibilité de gagner un voyage vers l'un des pays d'origine des saveurs. Les consommateurs peuvent participer au concours entre le 12 août et le 28 septembre en scannant un code QR sur l'emballage du produit ou en visitant laysflavordrop.com. Les nouvelles saveurs sont disponibles chez les détaillants à travers le pays et sur Snacks.com pour une durée limitée.
Lay's, die beliebteste Kartoffelchip-Marke Amerikas, führt eine neue Global Flavors Linie ein, die drei geschmackliche Kreationen inspiriert durch internationale Küchen präsentiert. Die neuen Angebote umfassen Lay's Wavy Tzatziki (Griechenland), Lay's Masala (Indien) und Lay's Honey Butter (Korea). Diese Geschmäcker sollen den Verbrauchern eine kulinarische Reise bieten, ohne das Land zu verlassen.
Um die neue Linie zu bewerben, bietet Lay's Fans die Chance, eine Reise in eines der Herkunftsländer der Geschmäcker zu gewinnen. Verbraucher können zwischen dem 12. August und dem 28. September am Wettbewerb teilnehmen, indem sie einen QR-Code auf der Produktverpackung scannen oder laysflavordrop.com besuchen. Die neuen Geschmäcker sind landesweit bei Einzelhändlern und auf Snacks.com für eine begrenzte Zeit erhältlich.
- Introduction of new Global Flavors lineup, potentially increasing product variety and sales
- Marketing campaign including a trip giveaway, likely to boost consumer engagement and brand awareness
- -time availability may create urgency and drive short-term sales
- None.
As flavors inspired by the tastes of
Lay's Wavy Tzatziki, Lay's Masala and Lay's Honey Butter flavors, inspired by
- Lay's Wavy Tzatziki flavored potato chips are inspired by the refreshing Greek flavors of yogurt, lemon, dill, garlic and other unique elements, resulting in a crunchy take on the creamy Mediterranean classic.
- Lay's Masala flavored potato chips contain a delectable fusion of spices including cumin, coriander, turmeric and pepper, serving as a one-way ticket to the world of mouthwatering flavors found in traditional Masala dishes.
- Lay's Honey Butter flavored potato chips deliver a delicious blend of buttermilk honey and butter tastes, transporting consumers to the home of this beloved combo,
Korea .
"Our fans often post about the fun flavors they see while traveling abroad and continuously ask for them here. Now, at the height of travel season, we're excited to make those dreams a reality and bring them adventure through every bite of our Global Flavors lineup," said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. "As the proven leader in flavor innovation with more than 200 variations of our iconic potato chip, we're proud to continue to demonstrate our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities all over the world."
If fans are interested in taking their journey of flavor exploration a step further and seeing these international destinations for themselves, Lay's is offering one lucky fan and their guest the chance to win a trip to one of the flavor origin countries, either
Plus, check out how the Lay's global variations serve as portals for consumers to experience the Lay's flavors of other countries without having to travel abroad in a new online video, here, released today.
The flavors— inspired by tastes from
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
1Lay's is America's #1 selling chip brand based on 2024 retail sales data.
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SOURCE Frito-Lay North America
FAQ
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