Lay's® Brings Beloved Potato Chip Flavors from Around the World--Wavy Tzatziki, Masala and Honey Butter-- to the US

Rhea-AI Summary

Lay's, America's favorite potato chip brand, is introducing a new Global Flavors lineup featuring three -time flavors inspired by international cuisines. The new offerings include Lay's Wavy Tzatziki (Greece), Lay's Masala (India), and Lay's Honey Butter (Korea). These flavors aim to provide consumers with a culinary voyage without leaving the country.

To promote the new lineup, Lay's is offering fans the chance to win a trip to one of the flavor origin countries. Consumers can enter the contest between August 12 and September 28 by scanning a QR code on the product packaging or visiting laysflavordrop.com. The new flavors are available at retailers nationwide and on Snacks.com for a time.

Positive

• Introduction of new Global Flavors lineup, potentially increasing product variety and sales
• Marketing campaign including a trip giveaway, likely to boost consumer engagement and brand awareness
• -time availability may create urgency and drive short-term sales

Negative

• None.

As flavors inspired by the tastes of Greece, India and Korea hit store shelves across America, Lay's offers fans the chance to win a trip to one of the origins countries

PLANO, Texas, Aug. 8, 2024 /PRNewswire/ -- While thousands of miles separate the U.S. from iconic global destinations, America's favorite potato chip brand¹ is transporting fans to these locations in a way Only LAY'S^® can: through flavor. This summer, Lay's invites foodies to go on a culinary voyage with the release of its new Global Flavors lineup featuring three potato chip flavors inspired from abroad.

Lay's Wavy Tzatziki, Lay's Masala and Lay's Honey Butter flavors, inspired by Greece, India and Korea, are hitting store shelves in the U.S. this month for a limited time, helping fans experience the tastes of these countries without having to step foot on a plane. Experience these distinctive flavors today:

• Lay's Wavy Tzatziki flavored potato chips are inspired by the refreshing Greek flavors of yogurt, lemon, dill, garlic and other unique elements, resulting in a crunchy take on the creamy Mediterranean classic.
• Lay's Masala flavored potato chips contain a delectable fusion of spices including cumin, coriander, turmeric and pepper, serving as a one-way ticket to the world of mouthwatering flavors found in traditional Masala dishes.
• Lay's Honey Butter flavored potato chips deliver a delicious blend of buttermilk honey and butter tastes, transporting consumers to the home of this beloved combo, Korea.

"Our fans often post about the fun flavors they see while traveling abroad and continuously ask for them here. Now, at the height of travel season, we're excited to make those dreams a reality and bring them adventure through every bite of our Global Flavors lineup," said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. "As the proven leader in flavor innovation with more than 200 variations of our iconic potato chip, we're proud to continue to demonstrate our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities all over the world."

If fans are interested in taking their journey of flavor exploration a step further and seeing these international destinations for themselves, Lay's is offering one lucky fan and their guest the chance to win a trip to one of the flavor origin countries, either India, Korea or Greece. Between August 12 and September 28, fans can enter to win by scanning the QR code on the back of a bag of Lay's Wavy Tzatziki, Lay's Masala or Lay's Honey Butter flavors or by visiting laysflavordrop.com. For more information and official rules, see here starting August 12.

Plus, check out how the Lay's global variations serve as portals for consumers to experience the Lay's flavors of other countries without having to travel abroad in a new online video, here, released today.

The flavors— inspired by tastes from Greece, India and Korea—are available at retailers nationwide and Snacks.com for a limited time, while supplies last.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos^® corn chips, Lay's^® and Ruffles^® potato chips, Doritos^® and Tostitos^® tortilla chips and branded dips, Cheetos^® snacks, Stacy's^® pita chips, PopCorners^® air popped snacks and SunChips^® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo    
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

¹Lay's is America's #1 selling chip brand based on 2024 retail sales data.

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SOURCE Frito-Lay North America

FAQ

What are the new Lay's Global Flavors and their inspirations?

Lay's new Global Flavors include Wavy Tzatziki (inspired by Greece), Masala (inspired by India), and Honey Butter (inspired by Korea).

How long will the Lay's Global Flavors be available?

The Lay's Global Flavors are available for a time, while supplies last, starting August 2024.

How can customers enter to win a trip from Lay's Global Flavors promotion?

Customers can enter to win a trip by scanning the QR code on the back of a Global Flavors bag or visiting laysflavordrop.com between August 12 and September 28, 2024.

Where can consumers purchase the new Lay's Global Flavors?

The new Lay's Global Flavors are available at retailers nationwide and on Snacks.com for a time.