LAY'S KICKS OFF 2022 WITH A FIRST-OF-ITS-KIND SNACKING EXPERIENCE: LAY'S LAYERS
On January 5, 2022, Lay's, a brand under PepsiCo's Frito-Lay division, announced the launch of a new product line called Lay's Layers. This innovative snack features multi-dimensional potato bites available in two flavors: Three Cheese and Sour Cream & Onion. Priced at $4.09 for a 4.75 oz. bag, Lay's Layers offers a unique snacking experience that aims to attract new customers. The products will be available nationwide starting mid-January 2022.
- Introduction of a new product line Lay's Layers diversifies Lay's portfolio.
- Unique flavors Three Cheese and Sour Cream & Onion may attract new customers.
- Price points of $4.09, $1.99, and 2/$1 are competitive.
- None.
PLANO, Texas, Jan. 5, 2022 /PRNewswire/ -- For more than 75 years, Lay's® – one of the marquee brands from PepsiCo's Frito-Lay division – has consistently brought its fans unique innovations that explore different flavors and textures, delivering smiles and joy to generations of potato chip fans. Shoppers are always on the hunt for new snacks, and America's favorite potato chip brand is giving them something in 2022 that they've never seen before with the introduction of a brand-new product line: Lay's Layers.
Lay's Layers are not your ordinary chips. They are multi-dimensional, one-of-a-kind potato bites with layers of delicious crispiness. Bite-sized, flavorful and unlike anything Lay's has unveiled before, they deliver a truly new snacking experience.
"Lay's fans are known for finding joy in the everyday – no matter what life throws their way – and this multi-faceted approach to life helped inspire Lay's Layers," said Melissa Miranda, senior director of marketing, Frito-Lay North America. "Lay's Layers is a new offering in the Lay's portfolio that is just as multi-dimensional and flavorful as our fans' lifestyles."
The new Lay's Layers product line will feature two delicious flavors fans know and love:
- Three Cheese: A tangy and cheesy blend of cheddar, parmesan and gouda
- Sour Cream & Onion: A savory blend of onion and sour cream
The two new Lay's Layers offerings are available at retailers nationwide beginning mid-month for
To learn more about Lay's and its newest Lay's Layers lineup, fans can head over to www.lays.com or check out Lay's on Facebook, Instagram, Twitter and YouTube.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America
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