Global Potato Chip Icon LAY'S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's'

Rhea-AI Summary

LAY'S® partners with soccer legend Lionel Messi to introduce 'Oh-Lay's' rally cry and -edition chip bags celebrating Messi's chip shot goal. The collaboration includes a new commercial, a sweepstakes, and exclusive Lay's packaging.

Lay's^® continues to celebrate soccer by tapping "Chip Shot" Legend - Messi - for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay's^® packaging

PLANO, Texas, April 16, 2024 /PRNewswire/ -- Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S^® potato chips in hand, singing the beloved "Olé" chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay's can. Together, the two global icons invite fans to embrace a new rally cry – "Oh-Lay's" – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay's bags to mark Messi's first chip shot goal this year.

In a new commercial, available to watch now, Messi helps Lay's put a flavorful spin on the famed "Olé, Olé, Olé, Olé" chant to demonstrate how Lay's and soccer are undeniably synonymous. Messi's love of Lay's and the game encourages soccer fans worldwide to join in with chants of "Oh-Lay's, Oh-Lay's, Oh-Lay's, Oh-Lay's."

Limited-Edition Lay's x Messi Chip Bags
To get consumers in on the action, America's favorite potato chip brand is celebrating an "Oh-Lay's" anthem-worthy soccer moment that has 'chip' in its name – the "chip shot" goal.

Messi is known for mastering the mesmerizing move which involves chipping the ball over the goalkeeper's head into the net. To commemorate this iconic move, when Messi makes his first chip shot goal of the 2024 soccer season, Lay's will launch a sweepstakes offering fans the chance to win limited-edition soccer ball-shaped potato chip bags that would make a unique addition to any soccer memorabilia collection. One lucky person will also win a Messi-autographed Lay's jersey like the ones featured in the new commercial.

Within 48 hours of Messi scoring his first chip shot goal of the season, Lay's will kick off the social media sweepstakes. To enter, consumers can follow @lays on Instagram, TikTok or X, like the post announcing Messi has scored a chip shot goal, and join the "Oh-Lay's" chant by commenting the hashtags #OHLAYS and #Sweepstakes. For more information and official rules, see here.  

"When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay's chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness," said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. "With the introduction of 'Oh-Lay's,' we're thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there's no better snack for watching soccer than Lay's potato chips." 

Lay's Summer of Soccer
The new "Oh-Lay's" commercial will continue airing on television throughout Leagues Cup this summer as Lay's joins other PepsiCo brands as the 2024 tournament's official sponsor of snacks.

As Messi and his team return to the World Cup-style tournament, die-hard fans and first-time viewers alike can join in on the fun all summer long. Celebrate Lay's summer of soccer by grabbing a bag of Lay's potato chips at retailers nationwide or Snacks.com.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos^® corn chips, Lay's^® and Ruffles^® potato chips, Doritos^® and Tostitos^® tortilla chips and branded dips, Cheetos^® snacks, Stacy's^® pita chips, PopCorners^® air popped snacks and SunChips^® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.  

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

View original content to download multimedia:https://www.prnewswire.com/news-releases/global-potato-chip-icon-lays-teams-up-with-soccer-icon-lionel-messi-for-reveal-of-new-soccer-rally-cry-oh-lays-oh-lays-oh-lays-oh-lays-302117494.html

SOURCE Frito-Lay North America

FAQ

What is the new rally cry introduced by LAY'S® and Lionel Messi?

The new rally cry introduced by LAY'S® and Lionel Messi is 'Oh-Lay's'.

What is the special soccer moment that Lay's is celebrating with -edition chip bags?

Lay's is celebrating the 'chip shot' goal moment in soccer with -edition chip bags.

How can consumers participate in the sweepstakes to win -edition soccer ball-shaped chip bags?

Consumers can participate in the sweepstakes by following @lays on Instagram, TikTok, or X, liking the post announcing Messi's chip shot goal, and commenting with the hashtags #OHLAYS and #Sweepstakes.

What will the lucky winner of the sweepstakes receive?

The lucky winner of the sweepstakes will receive a Messi-autographed Lay's jersey.

What is the significance of Lay's partnership with Messi according to Tina Mahal, senior vice president of marketing at PepsiCo Foods North America?

According to Tina Mahal, the partnership between Lay's and Messi recognizes the greatness of both the iconic taste of Lay's chips and Messi's mastery on the field.

Where can fans watch the new 'Oh-Lay's' commercial?

Fans can watch the new 'Oh-Lay's' commercial airing on television throughout Leagues Cup this summer.