Fritos® Teams Up With Papa Murphy's® Take 'n' Bake Pizza To Unveil Limited-Edition Fritos® Outlaw Pizza
Fritos® and Papa Murphy's® have collaborated to launch the limited-edition Fritos® Outlaw Pizza, available nationwide from June 28 through September 2021. This innovative pizza features BBQ flavors, a crispy thin crust, and crunchy Fritos, designed to enhance summertime gatherings. The launch is complemented by a six-week 'Slices of Summer' campaign offering themed promotions and weekly prizes. This partnership aims to create new snack-pizza experiences, appealing to both Fritos' snack lovers and pizza enthusiasts.
- Launch of the Fritos Outlaw Pizza expected to drive sales during summer.
- Collaboration with Papa Murphy's enhances brand visibility for Fritos.
- The limited-time offer may attract new customers and encourage repeat business.
- The Slices of Summer campaign could increase customer engagement and brand loyalty.
- None.
PLANO, Texas, June 24, 2021 /PRNewswire/ -- Fritos®, one of the flagship brands from PepsiCo's Frito-Lay division, has teamed up with Papa Murphy's®, the largest Take 'n' Bake pizza brand in the nation, to introduce a mighty fine pizza this summer – Fritos® Outlaw Pizza.
This new, limited-edition pizza innovation combines classic BBQ flavors with the crunchy deliciousness of Fritos corn chips. Made with a crispy thin crust, creamy garlic sauce, whole milk mozzarella, Texas brisket, onion mix, sweet BBQ sauce drizzle, and topped with crunchy Fritos, the Fritos Outlaw Pizza is a staple dish for any summertime BBQ. The best part: the Fritos remain crispy and delicious after baking on Papa Murphy's Take 'n' Bake Pizza, providing an extra tasty crunch to this brand-new pizza offering. The savory flavors of BBQ, pizza, and Fritos create the perfect cookout combination for entertaining the in-laws or "outlaws" this summer.
The Fritos Outlaw Pizza is available at Papa Murphy's locations nationwide starting June 28 through September. Like all other Papa Murphy's pizzas, the Fritos Outlaw Pizza can be baked exactly how fans like it and pulled fresh from their own ovens. The pizza can even be grilled, adding a fun twist to your next family BBQ.
"Papa Murphy's is thrilled to team up with a beloved brand like Fritos to 'change the way you pizza' just as we kick off summertime," says Kim McBee, SVP of customer experience and brand marketing. "The crunchiness of the Fritos pairs perfectly with the BBQ flavors, putting a delicious twist on a fan-favorite, and is great for family outdoor gatherings."
To celebrate the debut of Fritos Outlaw pizza, Papa Murphy's also unveiled its six-week Slices of Summer campaign this month. Every two weeks, Papa Murphy's introduces themes that showcase the versatility of its pizzas – whether its prepared on the grill or pulled fresh from the oven – reminding fans that it's always a good time to grill up a Papa Murphy's pizza. As part of the campaign, fans can enter for a chance to win grills and other backyard-themed weekly prizes at www.grillmypapamurphys.com.
"Fritos is an iconic snack that has been a fan favorite for more than 80 years. It's always inspiring to see all of the creative ways fans enjoy Fritos, from snacking with dips, to the classic Fritos pie, and pizza too," says Stacy Taffet, vice president of brand marketing, Frito-Lay North America. "Based on our recent Snack Index, we also know that 8 in 10 consumers view snacks like Fritos as a staple for summer, so we're excited to introduce this way to enjoy them."
As part of unveiling the new Fritos Outlaw Pizza, Papa Murphy's and Fritos will also co-launch a 360-marketing campaign, including a new television commercial which comically imagines exactly what happens when the outlaws show up to dinner instead of the in-laws. Fans can catch the commercial starting 6/28 in Papa Murphy's markets.
To learn more about the Fritos Outlaw Pizza and take one home today, visit PapaMurphys.com and check out @officialfritos on Instagram, Twitter and @FritosUS on Facebook as well as @papamurphys on Instagram and Twitter and @papamurphyspizza on Facebook.
ABOUT PAPA MURPHY'S
Papa Murphy's Holdings, Inc. ("Papa Murphy's") is a franchisor and operator of the largest Take 'n' Bake pizza brand in the United States, with a mission to "Change The Way You Pizza." Papa Murphy's exists to enrich the everyday with unconventional moments of happiness not only because our take 'n bake pizzas are made-to-order daily using only the freshest ingredients but by providing exceptional service at over 1,250 franchised and corporate-owned locations across the U.S—plus locations in Canada and the UAE. With the core values of Quality, Service, Integrity, Teamwork as our guide, Papa Murphy's offers guests a convenient, unparalleled experience for creating the best at-home meal experience. Along with fresh pizzas, Papa Murphy's offers hand-crafted salads, sides, and desserts to complete your meal and please your palate. Order online at papamurphys.com or from our official Papa Murphy's app everywhere, and find us on your favorite delivery apps in select markets.
ABOUT FRITO-LAY NORTH AMERICA
Frito-Lay North America is the
View original content to download multimedia:http://www.prnewswire.com/news-releases/fritos-teams-up-with-papa-murphys-take-n-bake-pizza-to-unveil-limited-edition-fritos-outlaw-pizza-301319169.html
SOURCE Frito-Lay North America
FAQ
When is the Fritos Outlaw Pizza available from Papa Murphy's?
What ingredients are in the Fritos Outlaw Pizza?
What marketing campaign accompanies the Fritos Outlaw Pizza launch?
What is the expected customer reaction to the Fritos Outlaw Pizza?
How does the partnership benefit PepsiCo's Fritos brand?
