FRITOS® BECOMES PRESENTING SPONSOR FOR SFC'S THE CATCH ON CBS

Rhea-AI Summary

SFC announces Fritos as the presenting sponsor for The Catch, a new made-for-TV fishing competition featuring NFL stars and top anglers. Scheduled for April 15, 2023, the event will be broadcast live on CBS from 1-3 p.m. ET off Miami Beach. Participating NFL players include Justin Herbert, Tyreek Hill, A.J. Brown, and Dalvin Cook, teaming up with SFC's champion anglers. The Catch will highlight the Coast Guard Foundation's efforts to support U.S. Coast Guard members and families, using a catch-and-release scoring system. The event includes additional festivities, with a Pro-Am competition benefiting community non-profits. The SFC's 2023 season begins with coverage of the Billfish Championship starting April 27.

Positive

• Fritos' sponsorship aligns with the popular NFL, enhancing brand visibility.
• The event promotes fishing as a major sport, potentially attracting new fans.
• Involvement with the Coast Guard Foundation enhances Fritos' corporate social responsibility profile.

Negative

• None.

NFL Superstars Take Part in Made-For-TV Competition to Benefit the Coast Guard Foundation

DALLAS, April 11, 2023 /PRNewswire/ -- Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, today announced Fritos^®, the versatile and "Down for Everything™" corn chip from Frito-Lay^®, as presenting sponsor of The Catch, SFC's made-for-TV competition pairing its top tournament anglers with superstars from the NFL. The event takes place off the shores of Miami Beach and the famed Fontainebleau Resort and will be broadcast live on CBS April 15 from 1-3 p.m. ET.

An exciting new event for saltwater fishing, The Catch features four teams in head-to-head competition. Participating NFL players include Justin Herbert, Tyreek Hill, A.J. Brown, Dalvin Cook, Chris Jones, Matthew Judon and Patrick Surtain II. They join SFC Billfish Championship anglers Captain Justin Drummond of Team Quantified, Jaselyn Berthelot of Team Rising Sons, Bill Davis Captain of Polarizer Sportfishing and Taylor Sanford with Team Gypsea. Drummond is the reigning 2022 SFC Champion, Berthelot the 2022 SFC fan vote Angler of the Year, and Sanford 2022 SFC Wahoo Champion.

"We're thrilled to welcome and partner with Fritos, an iconic brand dipping into sport fishing and fueling the passion of our competitors and millions of fans on the grandest stage," said Mark Neifeld, CEO and commissioner of SFC. "Fishing is one of the largest participant sports on the planet, with even the most accomplished professional athletes yearning to compete with the SFC's best of the best. The Catch sure will be exciting to watch."

"Whether out on the water, on the field or in the stands, Fritos has long been a centerpiece for fans who enjoy a little friendly competition," said Stacy Taffet, senior vice president of brand marketing at Frito-Lay North America. "Fritos, the 'Down for Everything' chip, is the perfect pairing for The Catch, a competition that will bring NFL stars, top anglers and fans together – what could be more fun than that?"

The Catch will use SFC's billfish catch-and-release scoring system, and the exhibition will showcase the Coast Guard Foundation – the premier non-profit organization that supports active U.S. Coast Guard members, veterans, and their families through investments that support families, booster unit morale and honor the Coast Guard's national mission.

The Catch will include three days of official events including The Catch Pro-Am (April 13-15), galas and gatherings, red carpets, The Catch Aerial Show over Miami Beach on Saturday evening, music and much more. Limited packages remain available for The Catch Pro-Am, where participants (groups of six) will compete in a competition on Friday, April 14, which will benefit the SFC's 15 "community champion" nonprofits and causes that will be featured throughout the league's 2023 Season broadcasts. The Catch Pro-Am participants receive access to all official events and tables are available for purchase by emailing vip@sportfishingchampionship.com.

The Catch will be broadcast live from four boats, four chase boats, helicopters and more. It sets the stage for the 2023 SFC Billfish Championship which will have 88 hours of live tournament coverage across its 12 tournaments on CBS Sports Network, with the season kicking off at the CNSD White Marlin Tournament in Punta Cana, DR on April 27. The SFCs 2023 highly anticipated season schedule is found on www.sportfishingchampionship.com.

About Sport Fishing Championship

SFC is the governing body of saltwater tournament fishing with SFC being the largest owner and media rights holder of saltwater fishing tournaments in the industry, available to watch on every major cable and OTT platform on CBS Sports Network, Waypoint TV, SFC Digital Network, YouTube social media and more. In April, 2023 SFC launches The Catch an offshore fishing competition pairing current NFL greats with SFC star anglers. The two-hour live event airs on CBS and Paramount+.

About Frito-Lay North America

Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snack, SunChips multigrain snacks and Fritos corn chips. The company operates over 30 manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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SOURCE Sport Fishing Championship

FAQ

What is <i>The Catch</i> event sponsored by Fritos?

The Catch is a made-for-TV fishing competition featuring NFL stars and top anglers, airing live on CBS.

When is <i>The Catch</i> competition taking place?

The Catch will occur on April 15, 2023, from 1-3 p.m. ET.

Which NFL players are participating in <i>The Catch</i>?

Participants include Justin Herbert, Tyreek Hill, A.J. Brown, and Dalvin Cook.

What cause does <i>The Catch</i> support?

The event supports the Coast Guard Foundation, benefiting U.S. Coast Guard members and their families.

How will <i>The Catch</i> be broadcasted?

The Catch will be broadcast live on CBS from multiple boats and helicopters.

What is Frito-Lay's connection to <i>The Catch</i>?

Frito-Lay is the presenting sponsor, aligning with sports and community engagement.