DORITOS® Propels Chip Innovation to New Heights by Sending minis COOL RANCH® Zero Gravity Flavored Tortilla Chips to Space
DORITOS® is making history with its minis COOL RANCH® Zero Gravity Flavored Tortilla Chips, the brand's first-ever space chip. Specially formulated to maintain flavor in zero gravity, these chips are part of a partnership with St. Jude Children's Research Hospital® and the Polaris Dawn mission. The initiative aims to raise awareness and funds for childhood cancer research and treatment.
Doritos is donating $500,000 to St. Jude and encouraging fans to donate at StJude.org/DoritosInSpace for a chance to try the -edition chips in glow-in-the-dark packaging. The space mission is set to launch no earlier than August 26. While the space-specific chips are , fans can still enjoy the classic DORITOS® minis COOL RANCH® Flavored Tortilla Chips available nationwide.
DORITOS® sta facendo la storia con le sue minis COOL RANCH® Zero Gravity Flavored Tortilla Chips, le prime patatine spaziali del marchio. Formulate appositamente per mantenere il sapore in assenza di gravità, queste patatine fanno parte di una partnership con il St. Jude Children's Research Hospital® e la missione Polaris Dawn. L'iniziativa mira a sensibilizzare e raccogliere fondi per la ricerca e il trattamento del cancro infantile.
Doritos sta donando $500,000 a St. Jude e invita i fan a donare su StJude.org/DoritosInSpace per avere la possibilità di provare le patatine in edizione speciale con confezione che brilla al buio. La missione spaziale è prevista per il lancio non prima del 26 agosto. Anche se le patatine specifiche per lo spazio non sono ancora disponibili, i fan possono comunque gustare le classiche DORITOS® minis COOL RANCH® Flavored Tortilla Chips disponibili in tutto il paese.
DORITOS® está haciendo historia con sus minis COOL RANCH® Zero Gravity Flavored Tortilla Chips, las primeras patatas fritas del espacio de la marca. Especialmente formuladas para mantener el sabor en gravedad cero, estas patatas son parte de una asociación con St. Jude Children's Research Hospital® y la misión Polaris Dawn. La iniciativa tiene como objetivo crear conciencia y recaudar fondos para la investigación y tratamiento del cáncer infantil.
Doritos está donando $500,000 a St. Jude e invita a los fans a donar en StJude.org/DoritosInSpace para tener la oportunidad de probar las patatas en edición especial con envase que brilla en la oscuridad. La misión espacial está programada para lanzarse no antes del 26 de agosto. Mientras que las patatas específicas para el espacio no están disponibles, los fans pueden disfrutar de las clásicas DORITOS® minis COOL RANCH® Flavored Tortilla Chips que están disponibles en todo el país.
DORITOS®가 역사적으로 MINIS COOL RANCH® 제로 중력 맛 토르티야 칩을 출시하며, 이는 브랜드 최초의 우주 칩입니다. 이 칩은 제로 중력에서도 맛을 유지할 수 있도록 특별히 제조되었으며, 세인트 주드 아동 연구 병원®와 폴라리스 돈 미션과의 파트너십의 일환입니다. 이 이니셔티브는 아동암 연구 및 치료를 위한 인식 제고와 기금을 모으는 것을 목표로 합니다.
Doritos는 $500,000을 세인트 주드에 기부하고 팬들이 StJude.org/DoritosInSpace에서 기부하여 어둠에서 빛나는 패키지의 한정판 칩을 시도할 기회를 가질 수 있도록 독려하고 있습니다. 이번 우주 미션은 8월 26일 이전에는 발사되지 않을 예정입니다. 우주 전용 칩이 출시되기 전까지 팬들은 전국적으로 구매할 수 있는 클래식 DORITOS® 미니 COOL RANCH® 맛 토르티야 칩을 즐길 수 있습니다.
DORITOS® fait l'histoire avec ses MINIS COOL RANCH® Zero Gravity Flavored Tortilla Chips, les premières chips spatiales de la marque. Spécialement formulées pour maintenir la saveur en apesanteur, ces chips font partie d'un partenariat avec le St. Jude Children's Research Hospital® et la mission Polaris Dawn. L'initiative vise à sensibiliser et à collecter des fonds pour la recherche et le traitement du cancer chez les enfants.
Doritos fait un don de $500,000 à St. Jude et encourage les fans à faire un don sur StJude.org/DoritosInSpace pour avoir la chance d'essayer les chips en édition limitée dans un emballage qui brille dans le noir. La mission spatiale doit être lancée au plus tôt le 26 août. Bien que les chips spécifiques à l'espace ne soient pas encore disponibles, les fans peuvent toujours profiter des classiques DORITOS® minis COOL RANCH® Flavored Tortilla Chips disponibles dans tout le pays.
DORITOS® schreibt Geschichte mit ihren MINIS COOL RANCH® Zero Gravity Flavored Tortilla Chips, den ersten Weltraum-Chips der Marke. Diese Chips wurden speziell entwickelt, um den Geschmack in der Schwerelosigkeit zu erhalten und sind Teil einer Partnerschaft mit dem St. Jude Children's Research Hospital® und der Polaris Dawn-Mission. Die Initiative zielt darauf ab, das Bewusstsein und Mittel für die Forschung und Behandlung von Kinderkrebs zu fördern.
Doritos spendet $500,000 an St. Jude und ermutigt Fans, auf StJude.org/DoritosInSpace zu spenden, um die Chance zu erhalten, die limitierten Chips in einer leuchtenden Verpackung auszuprobieren. Die Weltraummission ist für einen Start frühestens am 26. August geplant. Auch wenn die speziellen Weltraum-Chips noch nicht erhältlich sind, können die Fans weiterhin die klassischen DORITOS® Mini COOL RANCH® Flavored Tortilla Chips genießen, die landesweit erhältlich sind.
- Partnership with St. Jude Children's Research Hospital® and Polaris Dawn mission for childhood cancer awareness
- $500,000 donation to St. Jude Children's Research Hospital
- Launch of innovative product: minis COOL RANCH® Zero Gravity Flavored Tortilla Chips
- Potential for increased brand awareness and consumer engagement through space-themed marketing campaign
- None.
In partnership with St. Jude Children's Research Hospital® and the Polaris Dawn mission, Doritos' first-ever space chip fuels awareness and funds for childhood cancer research and treatment
As a brand that champions boldness everywhere – here on Earth and beyond – Doritos is going to the stars in partnership with St. Jude Children's Research Hospital® and the Polaris Dawn mission to encourage fans to get involved in an unexpected way.
"With every new Doritos innovation, we hope to encourage snackers to pave new paths," said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. "The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause."
"The limitless possibilities of space inspired us to push the boundaries of what's possible," said Chris Bellinger, Chief Creative Officer of PepsiCo Foods North America. "This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places."
Doritos fans here on Earth can join the mission and donate at StJude.org/DoritosInSpace to experience firsthand the limited-edition Cool Ranch Zero Gravity chips in special glow-in-the-dark packaging. Doritos is also making a
"We are deeply grateful to Doritos for its generous support that inspires communities and consumers everywhere to unite for a bold cause: helping treat and defeat childhood cancer," said Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "Through this partnership, Doritos and the Polaris Dawn crew are being catalysts for change by helping St. Jude raise survival rates for more of the 400,000 kids around the world with cancer every year."
The mission is lifting off no earlier than August 26. Until then, head to StJude.org/DoritosInSpace to donate for a chance to try the limited-edition chips and snag other far-out rewards. Fans who don't get their hands on the limited-edition, made-for-space chips can still try the classic version of DORITOS® minis COOL RANCH® Flavored Tortilla Chips available year-round at retailers nationwide and online.
For more information visit www.doritos.com or check out Doritos on Facebook, Instagram, X, YouTube and Snapchat.
About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
St. Jude Children's Research Hospital®
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from
About Polaris Dawn
Polaris Dawn is the first of three human spaceflights under the Polaris Program. The program is named after Polaris, a constellation of three stars more commonly known as the North Star, which has been a guiding light throughout human history to help us navigate the world and inspire progress. The mission is in support of St. Jude Children's Research Hospital®. To learn more about Polaris Dawn, visit https://polarisprogram.com/dawn/and follow the mission on X (@PolarisProgram), and Instagram (@PolarisProgram).
View original content to download multimedia:https://www.prnewswire.com/news-releases/doritos-propels-chip-innovation-to-new-heights-by-sending-minis-cool-ranch-zero-gravity-flavored-tortilla-chips-to-space-302224907.html
SOURCE Frito-Lay North America
FAQ
What is the new Doritos product being sent to space?
How is Doritos (PEP) supporting St. Jude Children's Research Hospital?
When is the Polaris Dawn mission with Doritos chips scheduled to launch?
How can consumers get the Doritos Zero Gravity chips?
