Doritos and Twitch Rivals Team Up for the Evolution of Doritos Bowl featuring Call of Duty: Cold War Black Ops & Top Twitch Streamers
Doritos has announced the return of the Doritos Bowl featuring Call of Duty, kicking off on December 3 and culminating in a finals event on December 16. This year’s tournament introduces a first-of-its-kind Twitch Rivals Warzone event format with private lobbies and a $250,000 prize pool. The finals will see top players competing live, with commentary from popular streamers. This follows the successful inaugural event in 2018, which attracted 60 million viewers. Doritos, part of PepsiCo's $17 billion Frito-Lay division, aims to enhance viewer engagement in competitive gaming.
- The Doritos Bowl features a $250,000 prize pool, enhancing its appeal to participants and viewers.
- This tournament utilizes the novel private lobby format for Twitch Rivals, increasing audience engagement.
- The event is backed by significant streaming personalities, potentially attracting larger viewership.
- None.
PLANO, Texas, Dec. 15, 2020 /PRNewswire/ -- This week, Doritos is bringing streamers back to Verdansk and Call of Duty with the legendary Doritos Bowl, an evolution on the original event that was 2018 Tempest Award winner in the gaming industry. This year's competition will include a first-of-its kind twist with the three-day tournament featuring the first-ever private lobby for a Twitch Rivals Warzone event, giving players the chance to compete against each other and Twitch's top steamers.
This year's tournament began on December 3 with over 250 streamers competing in a three-hour race, with the top three games counting toward a team's final score. Even more high-level competitors returned to day two on December 8 with co-streamers TimTheTatman and Swagg commentating on the day's activities. Now, the top 24 teams who qualified for the finals will join the likes of TimTheTatman, Swagg, Dougisraw, DavidDobrik, and TeePee for a chance to be crowned the 2020 Doritos Bowl Champions and take home a portion of the
"With the major increase in streaming over the past several months and following the launch of the highly anticipated Cold War Black Ops, the stage is set for this year's Doritos Bowl finale," said Caio Correa, senior director of marketing, Frito-Lay North America. "Doritos is a brand rooted in next level experiences, so we wanted to build on that within the competitive gaming arena. Giving streamers the chance to compete with huge names and huge stakes will make for no shortage of entertainment."
"This is a cool moment for some of my favorite things to come together: Warzone, the Twitch community and one of my favorite snacks, Doritos, all for some insane competition," said FaZe Swagg. "I remember how awesome the first Doritos Bowl was and can't wait to take it up a notch. It's not often that so many members of the Twitch community get to play at the highest level for huge prizes. We're all stoked to play and everyone is going down because my team is READY."
The inaugural Doritos Bowl in 2018 made history as one of the biggest and boldest gaming events to date, with a Shroud-led team defeating teams led by Ninja, DrLupo and Courage while playing the Call of Duty Blackout mode, its first battle royale mode. The sold-out TwitchCon event was watched by 60 million people, but this year's Doritos Bowl is taking it to another level.
About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We're always live at Twitch. Stay up to date on all things Twitch on Twitter and on our blog.
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SOURCE Frito-Lay North America
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