Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff
Frito-Lay is launching the Flamin' Hot Faceoff campaign, allowing fans to vote for their favorite snack between Cheetos and Doritos. This initiative will feature Doritos' new Xxtra Flamin' Hot Nacho and Cheetos' Flamin' Hot Spicy Pepper Puffs. Fans can participate starting April 29 through social media, using hashtags like #TeamCheetos and #TeamDoritos. The campaign includes weekly merchandise giveaways and a grand prize watch awarded at the end. This playful competition aims to engage the Flamin' Hot community further.
- Engages fans through interactive voting, enhancing brand loyalty.
- Launch of new products: Doritos Xxtra Flamin' Hot Nacho and Cheetos Flamin' Hot Spicy Pepper Puffs.
- Limited-edition merchandise increases brand visibility.
- None.
PLANO, Texas, April 29, 2021 /PRNewswire/ -- After years of fans debating and taking sides, Cheetos® and Doritos® will officially settle the score to see which beloved brand is truly the most loved. Will it be Team Cheetos, or will it be Team Doritos? Frito-Lay's epic "Flamin' Hot® Faceoff" campaign will ask fans to weigh in and ultimately crown a champion — not just for bragging rights, but for Flamin' Hot swag.
In honor of this epic showdown, each house of heat is throwing two delicious offerings into the game: Doritos Xxtra Flamin' Hot Nacho hits shelves for the first time and from Cheetos' Hall of Flame, Cheetos Flamin' Hot Spicy Pepper Puffs re-emerge. Coming to life across a variety of social platforms and fueled by the Flamin' Hot fandom, the Flamin' Hot Faceoff will let true fans determine, once and for all, the true Flamin' Hot icon.
"We've seen fans of Doritos and Cheetos debate and advocate for their favorite snacks for years, and now it's taken on a life of its own on social media," said Stacy Taffet, VP of marketing, Frito-Lay North America. "So, we wanted to fan the flames with a playful Frito-Lay family competition to really see which snack is tops. Obviously, I can't pick a side, but I'm fairly certain everyone will win in this competition."
Turning up the heat further, Doritos and Cheetos have created a limited-edition Flamin' Hot capsule collection, which will be "dropped" into the hands of hundreds of fans to help them sport their team's swag.
Starting today, fans can vote for their team by following Doritos and Cheetos on their Instagram channels and commenting on their weekly merch giveaway posts, or by or using #TeamCheetos #TeamDoritos and #FlaminHotFaceOff on Instagram and Twitter. Following the mystery drop on April 19, the brands will be hosting Instagram giveaways each Thursday starting today until July 7 of the merch from their Flamin' Hot capsule collections, which includes exclusive branded jackets, hoodies, sweatpants, hats, t-shirts, fanny packs, socks, and slides. Fans simply need to follow and comment on the Instagram posts using #FlaminHotFaceOff and #sweepstakes for the chance to win.
Every champion needs a bit of bling, so the Flamin' Hot brands will cool things off by awarding one lucky fan a watch. In the last week of the Flamin' Hot Face-Off starting July 8, Doritos and Cheetos will post the giveaway on their Instagram channels for consumers to comment using #FlaminHotFaceOff and #sweepstakes for the chance to take home the grand prize.
Check out @Doritos on Instagram and @Cheetos on Instagram to see how the competition is already heating up.
About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North America, the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
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SOURCE Frito-Lay North America
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