ESPN & ESPN BET Account Linking Now Available
PENN Entertainment and ESPN have launched account linking between ESPN BET and ESPN platforms, enhancing the integrated media and betting experience. Users can now track upcoming, live, and settled bets directly through the ESPN app and ESPN.com. The feature will enable personalized betting options and promotions based on users' favorite sports, teams, players, and fantasy rosters. Account linking can be accessed via prompts in the ESPN BET app or through settings in both apps and ESPN.com.
PENN Entertainment e ESPN hanno lanciato il collegamento degli account tra ESPN BET e le piattaforme ESPN, migliorando l'esperienza integrata di media e scommesse. Gli utenti possono ora tenere traccia delle scommesse future, in corso e consolidate direttamente tramite l'app ESPN e ESPN.com. Questa funzionalità permetterà opzioni di scommessa personalizzate e promozioni basate sugli sport, le squadre, i giocatori e i roster di fantasia preferiti dagli utenti. Il collegamento degli account può essere accesso tramite suggerimenti nell'app ESPN BET o tramite le impostazioni in entrambe le app e ESPN.com.
PENN Entertainment y ESPN han lanzado el enlace de cuentas entre ESPN BET y las plataformas de ESPN, mejorando la experiencia integrada de medios y apuestas. Los usuarios ahora pueden rastrear las apuestas futuras, en vivo y finalizadas directamente a través de la app de ESPN y ESPN.com. Esta función permitirá opciones de apuestas personalizadas y promociones según los deportes, equipos, jugadores y rosters de fantasía preferidos por los usuarios. El enlace de cuentas se puede acceder a través de notificaciones en la app de ESPN BET o a través de configuraciones en ambas apps y ESPN.com.
PENN Entertainment와 ESPN은 ESPN BET와 ESPN 플랫폼 간의 계정 연동을 시작하여 통합된 미디어 및 베팅 경험을 향상시켰습니다. 사용자들은 이제 ESPN 앱과 ESPN.com을 통해 다가오는, 실시간, 종료된 베트를 직접 추적할 수 있습니다. 이 기능은 사용자의 선호 스포츠, 팀, 선수 및 판타지 로스터에 기반한 개인화된 베팅 옵션과 프로모션을 가능하게 합니다. 계정 연동은 ESPN BET 앱의 안내 메시지나 두 앱 및 ESPN.com의 설정을 통해 접근할 수 있습니다.
PENN Entertainment et ESPN ont lancé le lien de comptes entre ESPN BET et les plateformes ESPN, améliorant ainsi l'expérience médiatique et de paris intégrée. Les utilisateurs peuvent maintenant suivre les paris à venir, en direct et settled directement via l'application ESPN et ESPN.com. Cette fonctionnalité permettra des options de paris personnalisées et des promotions basées sur les sports, équipes, joueurs et équipes de fantasy préférés des utilisateurs. Le lien de comptes peut être accessible via des invites dans l'application ESPN BET ou via les paramètres dans les deux applications et ESPN.com.
PENN Entertainment und ESPN haben eine Kontoverknüpfung zwischen ESPN BET und den ESPN-Plattformen eingeführt, um das integrierte Medien- und Wett-Erlebnis zu verbessern. Nutzer können jetzt bevorstehende, laufende und abgeschlossene Wetten direkt über die ESPN-App und ESPN.com verfolgen. Diese Funktion ermöglicht personalisierte Wettoptionen und Aktionen, die auf den Lieblingssportarten, -teams, -spielern und Fantasy-Teams der Nutzer basieren. Die Kontoverknüpfung kann über Aufforderungen in der ESPN BET-App oder über die Einstellungen in beiden Apps und ESPN.com aufgerufen werden.
- Integration of ESPN and ESPN BET platforms enhances user experience and engagement
- New personalization features could drive better user retention and betting activity
- Competitive advantage through unique ESPN media integration capabilities
- None.
Insights
The account linking integration between ESPN BET and ESPN marks a significant technological advancement in sports betting personalization. The ability to track bets directly within ESPN's ecosystem creates a competitive advantage through enhanced user engagement and data collection capabilities.
The infrastructure enables personalized betting suggestions based on users' ESPN activity, including fantasy rosters and team preferences. This first-party data collection mechanism could substantially reduce customer acquisition costs and increase betting activity through targeted promotions.
While innovative, the real value proposition lies in future integrations. The technology framework suggests plans for deeper features that could include live-streaming integration, real-time odds adjustments and AI-driven personalization - potentially creating meaningful differentiation in the crowded sports betting market.
Fans can now track live, upcoming, and settled bets via the ESPN app and ESPN.com
(Graphic: Business Wire)
With this product enhancement, ESPN BET will soon bring fans more personalized bets and timely promotions based on their favorite sports, teams, players, and fantasy rosters. Account linking can be accessed either via a prompt within the ESPN BET app or by visiting settings within the latest versions of the ESPN BET or ESPN apps or ESPN.com.
“Bringing this new feature to market is an important step as we work to create a fully interconnected media and betting ecosystem between ESPN and ESPN BET,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment. “Account linking allows us to better serve and engage our users by unlocking key personalization and promotional capabilities. This feature is just the beginning of deeper integrations that will further differentiate the ESPN BET experience.”
Said Mike Morrison, Vice President, ESPN BET and ESPN Fantasy: “Linking ESPN and ESPN BET accounts is part of the seamless, integrated betting experience we envisioned from the start. No other company in the betting space can offer the level of personalization or interconnected experience that ESPN BET provides.”
About PENN Entertainment
PENN Entertainment, Inc., together with its subsidiaries (“PENN,” the “Company,” “we,” “our,” or “us”), is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. PENN operates 43 properties in 20 states, online sports betting in 20 jurisdictions and iCasino in five jurisdictions, under a portfolio of well-recognized brands including Hollywood Casino®, L’Auberge®, ESPN BET™ and theScore BET Sportsbook and Casino®. In August 2023, PENN entered into a transformative, exclusive long-term strategic alliance with ESPN, Inc. and ESPN Enterprises, Inc. (together, “ESPN”) relating to online sports betting within
Forward Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as “expects,” “believes,” “estimates,” “projects,” “intends,” “plans,” “goal,” “seeks,” “may,” “will,” “should,” or “anticipates” or the negative or other variations of these or similar words, or by discussions of future events, strategies or risks and uncertainties. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results, or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including PENN Entertainment's current reports on Form 8-K, quarterly reports on Form 10-Q and its annual report on Form 10-K for the year ended December 31, 2023. Forward-looking statements speak only as of the date they are made and, except for PENN Entertainment’s ongoing obligations under the
View source version on businesswire.com: https://www.businesswire.com/news/home/20241101932838/en/
Media:
Dan Sabreen – dan.sabreen@pennentertainment.com
John Manzo - john.manzo@espn.com
Jay Jay Nesheim - jayjay.nesheim@espn.com
Source: PENN Entertainment, Inc.
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