Pega Recognized as Highest Ranked Vendor by Gartner in 2024 Critical Capabilities for Sales Force Automation Platforms
Pegasystems Inc. (NASDAQ: PEGA) has been recognized as the highest-ranked vendor in Gartner's 2024 Critical Capabilities for Sales Force Automation Platforms report. Pega Sales Automation received the highest scores for all use cases, including B2B, B2C, and Indirect/relationship Sales, for the fourth consecutive year.
The report highlights the importance of AI-powered sales execution and engagement solutions, emphasizing the need for vendors offering configurability and extensibility via sales AI studio/admin capabilities. Pega's solution, built on Pega Platform, helps automate and simplify complex sales processes to close deals faster and deepen customer relationships.
This recognition adds to Pega's recent analyst accolades, including being named a Leader in Forrester's Customer Service Solutions and Real-Time Interaction Management reports, as well as Gartner's Magic Quadrant for CRM Customer Engagement Center 2023.
Pegasystems Inc. (NASDAQ: PEGA) è stata riconosciuta come il fornitore di punta nel rapporto di Gartner sulle Capacità Critiche 2024 per le Piattaforme di Automazione della Forza Vendita. Pega Sales Automation ha ottenuto i punteggi più alti per tutti i casi d'uso, inclusi B2B, B2C e Vendite Indirette/relazionali, per il quarto anno consecutivo.
Il rapporto mette in evidenza l'importanza delle soluzioni di esecuzione delle vendite potenziate dall'IA e dell'engagement, sottolineando la necessità per i fornitori di offrire configurabilità ed estensibilità attraverso le capacità di studio/admin delle vendite AI. La soluzione di Pega, costruita su Pega Platform, contribuisce ad automatizzare e semplificare i processi di vendita complessi per chiudere affari più rapidamente e approfondire le relazioni con i clienti.
Questo riconoscimento si aggiunge ai recenti successi di Pega, che include il riconoscimento come Leader nei rapporti di Forrester sulle Soluzioni di Servizio Clienti e Gestione delle Interazioni in Tempo Reale, oltre al Quadrante Magico di Gartner per il Centro di Engagement dei Clienti CRM 2023.
Pegasystems Inc. (NASDAQ: PEGA) ha sido reconocida como el proveedor mejor clasificado en el informe de Gartner sobre Capacidades Críticas 2024 para Plataformas de Automatización de Fuerza de Ventas. Pega Sales Automation recibió las puntuaciones más altas para todos los casos de uso, incluyendo B2B, B2C y Ventas Indirectas/relacionadas, durante el cuarto año consecutivo.
El informe destaca la importancia de las soluciones de ejecución de ventas impulsadas por IA y el compromiso, enfatizando la necesidad de que los proveedores ofrezcan configurabilidad y extensibilidad a través de capacidades de estudio/admin de IA de ventas. La solución de Pega, construida sobre la Pega Platform, ayuda a automatizar y simplificar procesos de ventas complejos para cerrar tratos más rápido y profundizar las relaciones con los clientes.
Este reconocimiento se suma a los recientes elogios de analistas que ha recibido Pega, incluido ser nombrada Líder en los informes de Forrester sobre Soluciones de Servicio al Cliente y Gestión de Interacciones en Tiempo Real, así como en el Cuadrante Mágico de Gartner para Centro de Engagement de Clientes CRM 2023.
Pegasystems Inc. (NASDAQ: PEGA)는 가트너의 2024 판매 자동화 플랫폼을 위한 주요 기능 보고서에서 가장 높은 순위를 기록한 공급업체로 인정받았습니다. Pega Sales Automation은 B2B, B2C 및 간접/관계 판매를 포함한 모든 사용 사례에서 최고 점수를 받았으며, 이는 4년 연속입니다.
이 보고서는 AI 기반의 판매 실행 및 참여 솔루션의 중요성을 강조하며, 판매 AI 스튜디오/관리 기능을 통해 구성 가능성과 확장성을 제공하는 공급업체의 필요성을 강조합니다. Pega Platform을 기반으로 구축된 Pega의 솔루션은 복잡한 판매 프로세스를 자동화하고 단순화하여 거래를 더 빨리 성사시키고 고객 관계를 강화하는 데 도움을 줍니다.
이 인식은 Pega가 최근에 받은 여러 분석가의 찬사에 추가되며, 포레스터의 고객 서비스 솔루션 및 실시간 상호작용 관리 보고서에서 리더로 선정된 것과 Gartner의 2023 CRM 고객 참여 센터의 매직 쿼드런트에 포함된 것을 포함합니다.
Pegasystems Inc. (NASDAQ: PEGA) a été reconnue comme le fournisseur le mieux classé dans le rapport de Gartner sur les Capacités Critiques 2024 pour les Plates-formes d'Automatisation de la Force de Vente. Pega Sales Automation a obtenu les scores les plus élevés pour tous les cas d'utilisation, y compris B2B, B2C et Ventes Indirectes/relationales, pour la quatrième année consécutive.
Le rapport souligne l'importance des solutions d'exécution des ventes alimentées par l'IA et de l'engagement, en insistant sur la nécessité pour les fournisseurs d'offrir configurabilité et extensibilité via des capacités de studio/admin de vente AI. La solution de Pega, construite sur la Pega Platform, aide à automatiser et à simplifier les processus de vente complexes pour conclure des affaires plus rapidement et approfondir les relations client.
Cette reconnaissance s'ajoute aux récents éloges des analystes pour Pega, y compris son classement en tant que Leader dans les rapports de Forrester sur les Solutions de Service Client et la Gestion des Interactions en Temps Réel, ainsi que le Quadrant Magique de Gartner pour le Centre d'Engagement Client CRM 2023.
Pegasystems Inc. (NASDAQ: PEGA) wurde als der am höchsten eingestufte Anbieter im Gartner-Bericht über Kritische Fähigkeiten 2024 für Plattformen zur Automatisierung des Vertriebs anerkannt. Pega Sales Automation erhielt die höchsten Bewertungen für alle Anwendungsfälle, einschließlich B2B, B2C und indirekter/beziehungsgestützter Verkäufe, und zwar zum vierten Mal in Folge.
Der Bericht hebt die Bedeutung von KI-gestützten Verkaufsausführung und Engagementlösungen hervor und betont die Notwendigkeit für Anbieter, Konfigurierbarkeit und Erweiterbarkeit über Verkaufs-AI-Studios/Admin-Funktionen anzubieten. Die Lösung von Pega, die auf der Pega Platform basiert, hilft dabei, komplexe Verkaufsprozesse zu automatisieren und zu vereinfachen, um Geschäfte schneller abzuschließen und die Kundenbeziehungen zu vertiefen.
Diese Anerkennung ergänzt die jüngsten Auszeichnungen von Pega durch Analysten, darunter die Auszeichnung als Leader in den Kundenservice-Lösungen und der Verwaltung von Echtzeitinteraktionen von Forrester sowie dem Magic Quadrant von Gartner für das CRM-Kundenengagement-Center 2023.
- None.
- None.
Pega Sales Automation receives highest scores for all use cases for the fourth consecutive year
In the report, Gartner explains, “Over the next year, some SFA platforms will provide autonomous and semiautonomous AI software agents to execute sales processes, such as prospecting or seller roleplay assistants.” The report goes on to recommend buyers “Seek out vendors who can offer configurability and extensibility via their sales AI studio/admin capabilities. More importantly, look at ways that they combine traditional AI approaches and GenAI approaches for a compounded effect.”
The report evaluated Pega Sales Automation™ as well as 12 additional sales force automation platform vendors across 12 main capabilities for the most common selling use cases. Pega Sales Automation is an industry-leading, AI-powered sales execution and engagement solution built on Pega Platform™, Pega’s platform for AI-powered decisioning and workflow automation. Pega Sales Automation helps make every seller the best seller by automating and simplifying complex sales processes from end-to-end to close deals faster and deepen customer relationships.
This report is among Pega's recent analyst recognitions for its enterprise AI and workflow automation capabilities. Pega was recently named a Leader in The Forrester Wave™: Customer Service Solutions, Q1 2024 (2) and a Leader in The Forrester Wave™: Real-Time Interaction Management (RTIM), Q1 2024 report (3). Other recent recognition includes being named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center 2023 (4) report, and The Forrester Wave™ for Core CRM Solutions, Q3 2022 (5) report. For more background on these and other analyst reports, visit www.pega.com/analyst-reports.
Quotes & Commentary:
“While generative AI is quickly becoming table stakes for many leading organizations, sales operations leaders are still figuring out how to seamlessly integrate it into their processes to improve effectiveness while becoming more autonomous enterprises,” said Fortuné Alexander, senior director, product marketing, intelligent automation, Pega. “This latest analyst recognition further supports Pega’s proven ability to infuse generative AI and traditional AI into our leading sales solution to optimize sales performance, anticipate customer needs, and simplify processes so salespeople can sell smarter and faster than ever before.”
Supporting Resources:
- Report download: https://www.pega.com/gartner-sfa-cc-2024
- Solution background: Pega Sales Automation
- Video: Pega Sales Automation overview
- Gartner, Inc., ”Critical Capabilities for Sales Force Automation Platforms,” by Guy Wood, Adnan Zijadic, Steve Rietberg, and Varun Agarwal, August 26, 2024
- Forrester Research, “The Forrester Wave: Customer Service Solutions, Q1 2024” by Kate Leggett, March 6, 2024
- Forrester Research, “The Forrester Wave: Real-Time Interaction Management, Q1 2024” by Rusty Warner, February 26, 2024
- Gartner, Inc., "Magic Quadrant for the CRM Customer Engagement Center," By Pri Rathnayake, Wynn White, Drew Kraus, November 1, 2023
- Forrester Research, “The Forrester Wave: Core CRM Solutions, Q3 2022,” By Kate Leggett, July 27, 2022
About Pegasystems
Pega provides a powerful platform that empowers the world’s leading organizations to unlock business-transforming outcomes with real-time optimization. Clients use our enterprise AI decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. For more information on how Pega empowers its clients to Build for Change®, visit www.pega.com.
All trademarks are the property of their respective owners.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910539168/en/
Press:
Ilena Ryan
Pegasystems
ilena.ryan@pega.com
Source: Pegasystems Inc.
FAQ
What recognition did Pega receive in Gartner's 2024 Critical Capabilities for Sales Force Automation Platforms report?
How many consecutive years has Pega Sales Automation received the highest scores in Gartner's report?
What are the key features of Pega Sales Automation highlighted in the press release?
What other recent analyst recognitions has Pega (NASDAQ: PEGA) received?
How does Pega Sales Automation incorporate AI according to the press release?
