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The Glenlivet Single Malt Scotch Whisky has launched the Holiday Concierge service to help alleviate holiday stress for consumers. This initiative is part of their campaign 'Seize The Season' aimed at transforming holiday experiences. A survey revealed that 66% of Americans find holiday responsibilities overwhelming, prompting the need for assistance. The service includes personalized shopping experiences and curated holiday kits with prizes totaling $5,000. The concierge service runs from November 16 to December 14, 2021, and aims to inspire unique holiday celebrations.
On November 12, 2021, Redbreast Irish Whiskey launched 'Robin Redbreast Day', aimed at raising awareness for bird conservation. The initiative features a humorous video starring Irish actor Chris O'Dowd, which encourages viewers to support BirdLife International. For every view, €0.25 will be donated, with a maximum cap of €30,000. This campaign emphasizes community involvement in protecting common birds. The event will recur every November, coinciding with the seasonal preparations of robins.
Kahlúa has launched a new campaign titled "Stir Up Your Routine", aimed at injecting fun into everyday life, particularly during the holiday season. The campaign features engaging content, including a hero film showcasing friends enjoying Kahlúa cocktails in a playful après ski setting. The brand experienced a remarkable +13.8% growth in fiscal 2021, driven by changing consumer behaviors. Innovations like Kahlúa Blonde Roast Style and Ready-to-Drink Espresso Martini contributed to this success. The campaign will roll out across digital and streaming platforms.
Absolut Vodka has partnered with Social Studies to launch a limited-time Espresso Martini-inspired holiday kit aimed at enhancing festive gatherings. The kit, available for rent from Nov. 3 to Jan. 5, includes essential hosting items like dinnerware and exclusive tips, priced at $68 per guest. Additionally, the Absolut Espresso Martini Cocktail Kit can be purchased for $179, featuring key ingredients and garnishes. The collaboration aligns with a rise in holiday entertaining trends, as noted by Etsy's report, highlighting a 72% increase in place setting searches.
Pernod Ricard reported Q1 FY22 sales of €2,718 million, reflecting an organic growth of +20%. This growth is supported by strong demand across all regions and robust shipments ahead of the festive season. Strategic International Brands showed significant growth of +24%, particularly for Martell and Jameson. Specialty Brands rose +21%, while Strategic Wines faced a decline of -7% due to supply constraints. The company's overall reported sales growth reached +22%, bolstered by favorable FX impacts, mainly from the Chinese yuan.
Pernod Ricard has announced that its Shareholders’ Meeting is scheduled for 10 November 2021, at 2 p.m. in Paris. The preliminary notice detailing the meeting’s agenda and draft resolutions was published on 6 October 2021 and 20 October 2021. Shareholders can access relevant documents on the company’s website starting from 26 October 2021. This meeting will include a discussion on the company’s FY22 half-year results, set for 10 February 2022.
Pernod Ricard has launched the Art Wall, an artistic sponsorship program in Paris that allows local employees to choose artwork to be displayed on a prominent wall at the company’s new global headquarters. French artist Emmanuelle Lainé has been selected for the inaugural edition, showcasing her piece Si vous vous attendez à un spectacle, vous serez déçu, which emphasizes visual engagement and contemporary creation. Pernod Ricard aims to enhance collective spaces and promote discussions through this initiative.
Pernod Ricard has announced a new Euro-denominated bond issuance amounting to EUR 500 million. The bonds will have a maturity of 8 years and a low coupon of 0.125%, driven by favorable market conditions. The proceeds will fund general corporate purposes and redeem existing notes due in September 2023 with a higher coupon of 1.875%. The bonds will be rated Baa1 by Moody's and BBB+ by S&P, with trading expected on Euronext Paris.
Pernod Ricard filed its 2020/21 Universal Registration Document with the AMF on 22 September 2021. The document includes consolidated financial statements, statutory financial statements, auditors’ reports, and a management report detailing social, societal, and environmental information. It also presents governance information, internal control details, and a draft resolution for the Combined Shareholders’ Meeting on 10 November 2021. The Group reported consolidated sales of €8,824 million in FY21 and operates in over 160 markets.
