Performance Drink Group Engages TD Media LLC for Digital Strategy
Performance Drink Group (PDPG) has engaged TD Media LLC for a 90-day digital marketing campaign with a budget of approximately US$300,000. The company retracts its previous use of '5-hour energy' in marketing its Pro Boost beverage, ensuring compliance with trademark regulations. Pro Boost, featuring high levels of B Vitamins and no calories or sugars, will be available in 4-6 weeks, with pre-orders already being accepted from major retailers. PDPG aims to target the gamer community and expand its retail presence across various channels.
- Engagement of TD Media LLC for a digital marketing campaign enhances brand visibility.
- Pro Boost features high levels of B Vitamins, appealing to health-conscious consumers.
- No calories, sugars, or artificial additives position Pro Boost favorably in the market.
- Retracting the use of '5-hour energy' may indicate previous marketing missteps.
- Potential market confusion due to trademark issues could hinder brand perception.
PDPG retracts use of ‘5 hour energy' in marketing of Pro Boost
WHEAT RIDGE, CO / ACCESSWIRE / April 22, 2022 / Performance Drink Group, Inc. (OTC PINK:PDPG) ("PDPG" or the "Company"), a new force in the manufacturing of unique Sports Nutrition and Energy Drinks, is excited to announce that is has engaged TD Media LLC in order to assist the company in raising awareness about the company and to provide comprehensive digital media marketing campaigns for the company.
The services to be provided by TD Media include digital media, marketing strategies, advertising, and awareness campaigns. The engagement of TD Media is ongoing, is expected to extend for a period of 90 days and has a ‘digital spend' budget of approximately US
Separately, in a recent press release, the Company incorrectly used the term ‘5-hour energy' in connection with its Pro Boost supplement beverage and the Company retracts that statement. ‘5-Hour Energy' is the trademark of IP Holdings, LLC and Innovation Ventures, LLC, which are not affiliated with PDPG or its products and have not endorsed, sponsored or approved PDPG or its products. The Company has agreed not to use the term again in connection with its products in any way.
Pro Boost will be available in the next 4-6 weeks. The Company has already begun taking pre-orders direct from major retailers. Consumers will be able to order through the Company's new website within the next 2 weeks.
Management is focused on driving sales of Pro Boost by targeting distribution through specialty-supplement retail, as well as the traditional grocery and convenience store space. More details will be announced soon.
"The shot category needs a product that can generate new traffic to a stale category," stated James Gracely, Senior Vice President of Performance Drink Group. "Pro Boost will mobilize an often undervalued beverage consumer by focusing on the gamer/streamer community. Pro Boost will have a wide appeal in all classes of trade as we seek placement across a broad spectrum of high-impact high-volume retail end-points."
In addition to energizers like Taurine, Malic Acid, N-Acetyl L-Tyrosine, Glucuronolactone, Caffeine, and L-Phenylalanine, Pro Boost features a robust burst of B Vitamins, including
Pro Boost contains no calories, no sugar, no GMO, no gluten, no artificial colors, and no preservatives.
About Performance Drink Group
Performance Drink Group is an emerging force in the development, production, and distribution of unique Sports Nutrition and Energy Drink solutions. The company is currently targeting growth in shareholder value through both organic and strategic channels.
For more information, please visit us at Performancedrinkgroup.com.
Forward-Looking Statements
This press release may contain forward-looking statements, including information about management's view of Performance Drink's future expectations, plans and prospects. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Performance Drink, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on Performance Drink's future results. The forward-looking statements included in this press release are made only as of the date hereof. Performance Drink cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Performance Drink undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by Performance Drink.
Corporate Contact:
invest@performancedrinkgroup.com
www.performancedrinkgroup.com
Public Relations
EDM Media, LLC
https://edm.media
SOURCE: Performance Drink Group Inc.
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FAQ
What marketing strategy has PDPG implemented for Pro Boost?
What is the budget for PDPG's marketing campaign?
When will Pro Boost be available for purchase?
What unique nutritional features does Pro Boost offer?
Why did PDPG retract the use of '5-hour energy'?
