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Pricer Receives Roll out ESL Order from Leading Canadian Retailer

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Best Buy Canada has placed an order for Pricer's Electronic Shelf Labels (ESL) system in 129 stores, valued at SEK 57 million. This order will be recorded in Pricer's order intake for Q2 2021. Deliveries are expected to commence in Q2 2021 and conclude by Q1 2022. Pricer has positioned itself as a leader in the smart retail market, focusing on in-store digital solutions that enhance performance and the shopping experience.

Positive
  • Order from Best Buy Canada valued at SEK 57 million enhances revenue potential.
  • Strengthens Pricer's market position in the smart retail sector.
  • Demonstrates confidence from a major retailer in Pricer's technology.
Negative
  • None.

STOCKHOLM, May 21, 2021 /PRNewswire/ -- Best Buy Canada has placed an order to deploy Pricer's Electronic Shelf Labels (ESL) system in their 129 stores. The estimated value of the new order is SEK 57 million and will be included in Pricer's order intake for the second quarter of 2021.

Deliveries under this order are scheduled to begin during the second quarter of 2021 and be completed during the first quarter of 2022.

For further information, please contact:

Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399

Helena Holmgren, President & CEO Pricer AB, +46 (0)702 870 068

info@pricer.com  

This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 08:30 CET on May 21, 2021.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer AB is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit  www.pricer.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-receives-roll-out-esl-order-from-leading-canadian-retailer,c3351043

The following files are available for download:

https://mb.cision.com/Main/715/3351043/1420538.pdf

2021-05-21_BBY CAD_ENG

 

Cision View original content:http://www.prnewswire.com/news-releases/pricer-receives-roll-out-esl-order-from-leading-canadian-retailer-301296704.html

SOURCE PRICER

FAQ

What is the value of the Best Buy Canada order for Pricer?

The order is valued at SEK 57 million.

When will the deliveries for the ESL system begin?

Deliveries are scheduled to begin in Q2 2021.

How many stores will receive the ESL system from Pricer?

The ESL system will be deployed in 129 Best Buy Canada stores.

When will the order be completed?

The order is expected to be completed by Q1 2022.

What is the impact of this order on Pricer's order intake?

This order will be included in Pricer's order intake for Q2 2021.

PRICER AB B SHS

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