Potbelly Sandwich Works Expands Presence in Portland with New 14-Shop Franchise Development Agreement
Potbelly (NASDAQ: PBPB) has announced a significant expansion in the Pacific Northwest through a new Shop Development Agreement (SDA) that will bring 14 new locations to Portland, Oregon. This expansion is part of Potbelly's strategic growth plan to strengthen its presence in key markets through franchising nationwide.
The agreement also includes commitments for further development in Seattle, Washington, and Salt Lake City, Utah, contributing to the brand's expansion across the western United States. Potbelly, known for its toasted sandwiches, hand-dipped shakes, and soups, is actively seeking multi-unit operators to join its franchise network, with opportunities available in select territories across Oregon, Washington, and Utah.
Potbelly (NASDAQ: PBPB) ha annunciato un'importante espansione nel Pacific Northwest attraverso un nuovo Accordo di Sviluppo dei Negozio (SDA) che porterà 14 nuove sedi a Portland, Oregon. Questa espansione fa parte del piano strategico di crescita di Potbelly per rafforzare la sua presenza nei mercati chiave attraverso il franchising a livello nazionale.
L'accordo include anche impegni per ulteriori sviluppi a Seattle, Washington, e Salt Lake City, Utah, contribuendo all'espansione del marchio in tutto il west degli Stati Uniti. Potbelly, conosciuto per i suoi panini tostati, frullati immersi a mano e zuppe, sta attivamente cercando operatori multi-unità per unirsi alla sua rete di franchising, con opportunità disponibili in territori selezionati in Oregon, Washington e Utah.
Potbelly (NASDAQ: PBPB) ha anunciado una expansión significativa en el Pacífico Noroeste a través de un nuevo Acuerdo de Desarrollo de Tiendas (SDA) que traerá 14 nuevas ubicaciones a Portland, Oregón. Esta expansión es parte del plan estratégico de crecimiento de Potbelly para fortalecer su presencia en mercados clave a través del franquiciado a nivel nacional.
El acuerdo también incluye compromisos para un mayor desarrollo en Seattle, Washington, y Salt Lake City, Utah, contribuyendo a la expansión de la marca en el oeste de los Estados Unidos. Potbelly, conocido por sus sándwiches tostados, batidos sumergidos a mano y sopas, está buscando activamente operadores de múltiples unidades para unirse a su red de franquicias, con oportunidades disponibles en territorios selectos en Oregón, Washington y Utah.
Potbelly (NASDAQ: PBPB)는 새로운 매장 개발 계약(SDA)을 통해 태평양 북서부에서 오리건주 포틀랜드에 14개 신규 매장을 추가하는 중요한 확장을 발표했습니다. 이 확장은 Potbelly의 전략적 성장 계획의 일환으로, 미국 전역에서 프랜차이징을 통해 주요 시장에서의 입지를 강화하기 위한 것입니다.
이 계약에는 워싱턴주 시애틀과 유타주 솔트레이크시티에서의 추가 개발에 대한 약속도 포함되어 있어, 브랜드의 미국 서부 전역으로의 확장에 기여하고 있습니다. 구운 샌드위치, 손으로 담근 쉐이크, 수프 등으로 유명한 Potbelly는 오리건, 워싱턴, 유타의 특정 지역에서 프랜차이즈 네트워크에 가입할 다수의 운영자를 적극적으로 찾고 있습니다.
Potbelly (NASDAQ: PBPB) a annoncé une expansion significative dans le Nord-Ouest Pacifique grâce à un nouvel Accord de Développement de Magasins (SDA) qui apportera 14 nouveaux sites à Portland, Oregon. Cette expansion fait partie du plan de croissance stratégique de Potbelly pour renforcer sa présence sur des marchés clés par le biais du franchisage à l'échelle nationale.
L'accord comprend également des engagements pour un développement supplémentaire à Seattle, Washington, et Salt Lake City, Utah, contribuant à l'expansion de la marque à travers l'ouest des États-Unis. Potbelly, connu pour ses sandwiches grillés, ses milkshakes trempés à la main et ses soupes, recherche activement des opérateurs multi-unités pour rejoindre son réseau de franchises, avec des opportunités disponibles dans des territoires sélectionnés en Oregon, Washington et Utah.
Potbelly (NASDAQ: PBPB) hat eine bedeutende Expansion im pazifischen Nordwesten durch einen neuen Shop-Entwicklungsvertrag (SDA) angekündigt, der 14 neue Standorte in Portland, Oregon schaffen wird. Diese Expansion ist Teil von Potbellys strategischem Wachstumsplan, um die Präsenz in wichtigen Märkten durch Franchising im ganzen Land zu stärken.
Der Vertrag umfasst auch Verpflichtungen für weitere Entwicklungen in Seattle, Washington, und Salt Lake City, Utah, was zur Expansion der Marke im westlichen Teil der Vereinigten Staaten beiträgt. Potbelly, bekannt für seine gerösteten Sandwiches, handgetauchten Shakes und Suppen, sucht aktiv nach Multi-Unit-Betreibern, die sich seinem Franchisenetzwerk anschließen, mit Möglichkeiten in ausgewählten Gebieten in Oregon, Washington und Utah.
- Secured development agreement for 14 new locations in Portland market
- Additional expansion planned in Seattle and Salt Lake City markets
- Strategic growth through franchising reduces capital requirements
- None.
Insights
This 14-unit development agreement marks a pivotal expansion for Potbelly, carrying significant financial implications. Based on typical franchise economics, this deal could generate approximately
The strategic value extends beyond immediate revenue potential. Portland's demographic profile - characterized by a strong millennial population and robust lunch-time business traffic - aligns perfectly with Potbelly's core customer base. The market's high disposable income and established fast-casual dining culture provide fertile ground for the brand's expansion.
This agreement represents more than just geographic expansion; it's a validation of Potbelly's franchise-focused growth strategy. The multi-market rights extending to Seattle and Salt Lake City suggest a sophisticated area development approach, potentially leading to 30-40 new units across the Pacific Northwest region. This clustering strategy typically yields operational efficiencies and stronger brand presence, important for competing in the sophisticated fast-casual market.
The timing is particularly strategic as the fast-casual sandwich segment shows resilience and growth potential in the post-pandemic environment. This expansion could accelerate Potbelly's transformation from a primarily corporate-owned model to a more scalable franchise system, potentially improving capital efficiency and operating margins over time.
CHICAGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB), the beloved neighborhood sandwich destination, is excited to announce a significant expansion in the Pacific Northwest. A recently finalized Shop Development Agreement (SDA) will bring 14 new Potbelly locations to the Portland, Oregon market.
The 14 new shops in Portland are a part of Potbelly’s strategic growth plan to establish a strong presence in key markets through franchising nationwide. Known for its warm and inviting atmosphere, craveable toasted sandwiches, hand-dipped shakes, and flavorful soups, Potbelly continues to be a favorite destination for fast-casual dining. The company is eager to partner with passionate multi-unit operators to expand its footprint in untapped territories across Washington and Oregon.
This agreement strengthens Potbelly’s presence in the Pacific Northwest and aligns with the company's broader goal of growing the brand across the western United States. In addition to the Portland market, the franchisee has committed to further development in Seattle, Washington, and Salt Lake City, Utah, contributing to the brand’s expansion in the region.
Potbelly continues to seek passionate multi-unit operators to join its growing franchise network. Opportunities remain available in select territories across the United States, including areas in Oregon, Washington, and Utah, offering ambitious business partners the opportunity to own and operate their own Potbelly locations.
For more information about Potbelly Sandwich Works’ franchise opportunities, please contact:
Todd L. Owen
Sales Director, Potbelly Sandwich Works
Phone: (872) 250-6956
Email: Todd.Owen@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com.
FAQ
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