Potbelly Sandwich Works Expands in Texas with Two Franchise Agreements for 11 New Locations in Houston and Austin
Potbelly (NASDAQ: PBPB) has announced significant expansion plans in Texas through two new Shop Development Agreements (SDAs). The agreements will add 11 new locations across Houston and Austin areas. Dana and Richard Biddy will develop five shops in the Pearland-Galveston region, while Jignesh and Nitin Patel will establish six locations in Austin.
The Patel partners bring extensive experience operating major franchise brands including Dunkin' Donuts, Baskin Robbins, Subway, and Golden Corral. The expansion aligns with Potbelly's strategic growth initiative to partner with multi-unit operators through franchising. The company continues seeking operators for remaining territories in Texas including Houston, Dallas, Austin, and Waco.
Potbelly (NASDAQ: PBPB) ha annunciato piani di espansione significativi in Texas attraverso due nuovi Accordi di Sviluppo dei Negozio (SDA). Gli accordi porteranno all'apertura di 11 nuove sedi nelle aree di Houston e Austin. Dana e Richard Biddy svilupperanno cinque negozi nella regione Pearland-Galveston, mentre Jignesh e Nitin Patel stabiliranno sei sedi ad Austin.
I partner Patel portano un'ampia esperienza nella gestione di importanti marchi in franchising, tra cui Dunkin' Donuts, Baskin Robbins, Subway e Golden Corral. L'espansione si allinea con l'iniziativa strategica di crescita di Potbelly per collaborare con operatori multi-unità attraverso il franchising. L'azienda continua a cercare operatori per i territori rimanenti in Texas, inclusi Houston, Dallas, Austin e Waco.
Potbelly (NASDAQ: PBPB) ha anunciado planes de expansión significativos en Texas a través de dos nuevos Acuerdos de Desarrollo de Tiendas (SDA). Los acuerdos agregarán 11 nuevas ubicaciones en las áreas de Houston y Austin. Dana y Richard Biddy desarrollarán cinco tiendas en la región Pearland-Galveston, mientras que Jignesh y Nitin Patel establecerán seis ubicaciones en Austin.
Los socios Patel traen una amplia experiencia operando importantes marcas de franquicias, incluyendo Dunkin' Donuts, Baskin Robbins, Subway y Golden Corral. La expansión se alinea con la iniciativa estratégica de crecimiento de Potbelly para asociarse con operadores de múltiples unidades a través del franchising. La compañía sigue buscando operadores para los territorios restantes en Texas, incluidos Houston, Dallas, Austin y Waco.
Potbelly (NASDAQ: PBPB)는 두 개의 새로운 매장 개발 계약(SDA)을 통해 텍사스에서의 대규모 확장 계획을 발표했습니다. 이 계약에 따라 휴스턴과 오스틴 지역에 11개의 새로운 매장이 추가됩니다. 다나와 리차드 비디는 페어랜드-갈베스턴 지역에 5개의 매장을 개발할 예정이며, 지그네시와 니틴 파텔은 오스틴에 6개의 매장을 설립할 것입니다.
파텔 파트너들은 던킨 도너츠, 배스킨 로빈스, 서브웨이, 골든 코랄 등 주요 프랜차이즈 브랜드 운영에 대한 광범위한 경험을 가지고 있습니다. 이번 확장은 Potbelly의 프랜차이징을 통한 다중 운영자와의 협력이라는 전략적 성장 이니셔티브와 일치합니다. 회사는 휴스턴, 달라스, 오스틴, 와코를 포함한 텍사스의 남은 지역에 대한 운영자를 계속해서 찾고 있습니다.
Potbelly (NASDAQ: PBPB) a annoncé des plans d'expansion significatifs au Texas à travers deux nouveaux Accords de Développement de Magasins (SDA). Ces accords ajouteront 11 nouveaux emplacements dans les zones de Houston et Austin. Dana et Richard Biddy développeront cinq magasins dans la région Pearland-Galveston, tandis que Jignesh et Nitin Patel établiront six emplacements à Austin.
Les partenaires Patel apportent une vaste expérience dans l'exploitation de grandes marques de franchise, y compris Dunkin' Donuts, Baskin Robbins, Subway et Golden Corral. L'expansion s'inscrit dans l'initiative stratégique de croissance de Potbelly visant à s'associer avec des opérateurs multi-unités via le franchisage. La société continue de rechercher des opérateurs pour les territoires restants au Texas, y compris Houston, Dallas, Austin et Waco.
Potbelly (NASDAQ: PBPB) hat bedeutende Expansionspläne in Texas durch zwei neue Shop-Entwicklungsvereinbarungen (SDA) angekündigt. Die Vereinbarungen werden 11 neue Standorte in den Regionen Houston und Austin hinzufügen. Dana und Richard Biddy werden fünf Geschäfte in der Region Pearland-Galveston entwickeln, während Jignesh und Nitin Patel sechs Standorte in Austin eröffnen werden.
Die Patel-Partner bringen umfangreiche Erfahrungen im Betrieb großer Franchise-Marken wie Dunkin' Donuts, Baskin Robbins, Subway und Golden Corral mit. Die Expansion steht im Einklang mit Potbellys strategischer Wachstumsinitiative, die darauf abzielt, mit Multi-Unit-Betreibern durch Franchising zusammenzuarbeiten. Das Unternehmen sucht weiterhin Betreiber für die verbleibenden Gebiete in Texas, einschließlich Houston, Dallas, Austin und Waco.
- Strategic expansion with 11 new franchise locations in key Texas markets
- Experienced multi-unit franchise partners secured for both regions
- Continued execution of growth strategy through franchising
- None.
Insights
Potbelly's announcement of 11 new franchise locations in Texas represents meaningful progress in the company's franchise-driven growth strategy. With approximately 400 existing locations systemwide, this expansion represents a nearly 3
The franchise model offers significant financial advantages for Potbelly. Each new franchise location typically generates upfront franchise fees of
The quality of franchise partners is particularly noteworthy. The Patel team's experience operating multiple QSR concepts (Dunkin', Subway, Golden Corral) suggests strong operational capabilities that could enhance unit economics. Multi-unit operators typically achieve better performance metrics through economies of scale in management, marketing, and supply chain.
This expansion aligns with Potbelly's strategic shift toward an asset-light model, which should improve return on invested capital and free cash flow generation while reducing development risk. Texas represents an attractive growth market with favorable demographics, business-friendly regulations, and strong population growth in both Houston and Austin.
While positive, investors should monitor execution risks including potential cannibalization of existing locations, maintaining consistent quality across franchise units, and the competitive fast-casual landscape in Texas where concepts like Jersey Mike's and Firehouse Subs are also expanding aggressively.
CHICAGO, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, is excited to announce its continued expansion in Texas with the signing of two Shop Development Agreements (SDAs). These agreements will bring a total of 11 new Potbelly locations to the Greater Houston area and Austin areas, further solidifying the brand’s presence in the Lone Star State.
Franchise partners Dana and Richard Biddy will open five new shops in the Pearland-Galveston region, while Jignesh and Nitin Patel will open six locations in the vibrant Austin market. These expansions reflect Potbelly’s strategic growth plan to partner with passionate, multi-unit operators through franchising that provide exceptional dining experiences and foster a sense of community.
Potbelly’s strategic expansion in the Greater Houston Area and Austin underscores its broader commitment to growing in key markets across the country through franchising. The company continues to seek passionate operators to join its franchise network in the State of Texas including Houston, Dallas, Austin, Waco and other remaining available territories. and help expand its footprint in untapped territories.
Dana and Richard Biddy bring a shared commitment and experience in operations to provide Potbelly’s craveable toasted sandwiches, fresh ingredients, and warm hospitality in the Greater Houston area from the Galveston Bay area to Missouri City. Jignesh and Nitin Patel, with extensive experience owning brands like Dunkin’ Donuts, Baskin Robbins, Subway, and Golden Corral, as well as hotels, will leverage their proven expertise to establish the Potbelly brand in Austin.
“We’re thrilled to welcome these talented franchise partners to the Potbelly family,” said Todd Owen, Director Franchise Sales, Potbelly Sandwich Works. “Their dedication to excellence and community engagement aligns perfectly with our mission to create neighborhood gathering spots that deliver great food and good vibes.”
The new locations in both markets are expected to stimulate local economic growth by creating jobs and offering residents a new go-to destination for delicious sandwiches and a welcoming atmosphere.
Specific site locations and opening details for the new shops will be announced in the coming months.
For more information about Potbelly Sandwich Works’ franchise opportunities, please contact:
Todd L. Owen
Sales Director, Potbelly Sandwich Works
Phone: (872) 250-6956
Email: Todd.Owen@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com

FAQ
How many new Potbelly (PBPB) locations are planned for Texas in the 2025 expansion?
Who are the franchise partners for Potbelly's 2025 Texas expansion?
Which Texas markets is Potbelly (PBPB) targeting for future franchise expansion?