Potbelly Sandwich Works Expands Franchising in Phoenix Market with New 5-Shop Development Agreement
Potbelly (NASDAQ: PBPB) has signed a new Shop Development Agreement to expand its presence in Phoenix, Arizona. The agreement involves franchisee Adam Warda, who will open five new Potbelly locations in the Phoenix area.
The expansion aligns with Potbelly's strategic growth plan to increase its footprint through franchising in Arizona and other key markets nationwide. Warda brings experience in business development, real estate, and is a Certified Public Accountant.
The new locations will feature Potbelly's signature warm atmosphere and fresh menu offerings, while creating new job opportunities in the Phoenix area. Specific location details and grand opening dates will be announced in the future.
Potbelly (NASDAQ: PBPB) ha firmato un nuovo Accordo di Sviluppo dei Negozio per espandere la sua presenza a Phoenix, Arizona. L'accordo coinvolge il franchisor Adam Warda, che aprirà cinque nuove sedi Potbelly nella zona di Phoenix.
Questa espansione è in linea con il piano di crescita strategica di Potbelly per aumentare la sua presenza attraverso il franchising in Arizona e in altri mercati chiave a livello nazionale. Warda porta con sé esperienza nello sviluppo commerciale, nel settore immobiliare ed è un Dottore Commercialista Certificato.
Le nuove sedi presenteranno l'atmosfera calda e accogliente tipica di Potbelly e un menu fresco, creando nuove opportunità di lavoro nella zona di Phoenix. I dettagli specifici delle sedi e le date di apertura saranno annunciati in futuro.
Potbelly (NASDAQ: PBPB) ha firmado un nuevo Acuerdo de Desarrollo de Tiendas para expandir su presencia en Phoenix, Arizona. El acuerdo involucra al franquiciado Adam Warda, quien abrirá cinco nuevas ubicaciones de Potbelly en el área de Phoenix.
La expansión se alinea con el plan estratégico de crecimiento de Potbelly para aumentar su huella a través del franquiciado en Arizona y otros mercados clave a nivel nacional. Warda aporta experiencia en desarrollo de negocios, bienes raíces y es Contador Público Certificado.
Las nuevas ubicaciones contarán con la atmósfera cálida y acogedora característica de Potbelly y ofrecerán un menú fresco, creando nuevas oportunidades laborales en el área de Phoenix. Se anunciarán en el futuro los detalles específicos de las ubicaciones y las fechas de inauguración.
Potbelly (NASDAQ: PBPB)는 애리조나주 피닉스에서의 입지를 확장하기 위해 새로운 매장 개발 계약을 체결했습니다. 이 계약은 프랜차이즈 사업자 Adam Warda와 관련되어 있으며, 그는 피닉스 지역에 새로운 Potbelly 매장 5곳을 열 예정입니다.
이번 확장은 애리조나 및 기타 주요 시장에서 프랜차이징을 통해 입지를 늘리려는 Potbelly의 전략적 성장 계획과 일치합니다. Warda는 사업 개발, 부동산 분야의 경험이 있으며, 공인 회계사 자격을 보유하고 있습니다.
새로운 매장은 Potbelly의 따뜻하고 아늑한 분위기와 신선한 메뉴를 제공하며, 피닉스 지역에 새로운 일자리 기회를 창출할 것입니다. 특정 매장 위치와 개장 날짜는 추후에 발표될 예정입니다.
Potbelly (NASDAQ: PBPB) a signé un nouvel Accord de Développement de Magasin pour étendre sa présence à Phoenix, en Arizona. L'accord concerne le franchisé Adam Warda, qui ouvrira cinq nouveaux établissements Potbelly dans la région de Phoenix.
Cette expansion s'inscrit dans le cadre du plan de croissance stratégique de Potbelly visant à accroître sa présence par le biais du franchisage en Arizona et dans d'autres marchés clés à l'échelle nationale. Warda apporte une expérience en développement commercial, en immobilier et est Expert-Comptable Certifié.
Les nouveaux établissements offriront l'atmosphère chaleureuse et accueillante caractéristique de Potbelly ainsi qu'un menu frais, tout en créant de nouvelles opportunités d'emploi dans la région de Phoenix. Les détails spécifiques concernant les emplacements et les dates d'ouverture seront annoncés ultérieurement.
Potbelly (NASDAQ: PBPB) hat einen neuen Shop-Entwicklungsvertrag unterzeichnet, um seine Präsenz in Phoenix, Arizona, auszubauen. Der Vertrag umfasst den Franchisenehmer Adam Warda, der fünf neue Potbelly-Standorte im Raum Phoenix eröffnen wird.
Die Expansion steht im Einklang mit Potbellys strategischem Wachstumsplan, seine Präsenz durch Franchising in Arizona und anderen wichtigen Märkten im ganzen Land zu erhöhen. Warda bringt Erfahrung in der Geschäftsentwicklung, Immobilien und ist ein Certified Public Accountant.
Die neuen Standorte werden die charakteristische warme Atmosphäre von Potbelly und frische Menüangebote präsentieren und gleichzeitig neue Arbeitsplätze im Raum Phoenix schaffen. Details zu den spezifischen Standorten und den Eröffnungsterminen werden in Zukunft bekannt gegeben.
- Secured agreement for 5 new franchise locations in Phoenix market
- Strategic expansion into key growth market through franchising
- Partnership with experienced business professional as franchisee
- None.
Insights
This 5-store development agreement in Phoenix marks a strategic milestone in Potbelly's franchise expansion efforts, with several key implications for investors:
The selection of Adam Warda as franchisee partner is particularly noteworthy. His background as a CPA and experience in business development and real estate suggests a sophisticated operator capable of efficient unit economics and strategic site selection - critical factors for successful multi-unit expansion. This aligns with Potbelly's strategy of partnering with experienced multi-unit operators who can accelerate growth while maintaining operational excellence.
Phoenix represents an attractive market for expansion with several favorable characteristics:
- Strong population growth and demographic trends supporting fast-casual dining
- Relatively lower market saturation compared to other major metropolitan areas
- Potential for strong unit economics due to reasonable real estate costs and robust dining-out culture
From a financial perspective, this agreement carries multiple revenue streams for Potbelly:
- Initial franchise fees
- Ongoing royalty revenues
- Potential supply chain revenues
The 5-unit commitment suggests confidence in the market potential and brand strength. Assuming typical fast-casual restaurant metrics, these locations could generate
This development agreement also demonstrates execution of Potbelly's asset-light growth strategy, allowing for market expansion without significant capital investment. The focus on multi-unit operators rather than single-store franchisees typically leads to more efficient territory development and stronger operational consistency.
CHICAGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, has announced its continued expansion in the Phoenix, Arizona market with the signing of a new Shop Development Agreement (SDA). This agreement marks a franchised partnership with Adam Warda to open five new Potbelly locations in the vibrant Phoenix area.
The development of these five locations aligns with Potbelly’s strategic growth plan to expand its footprint through franchising in the State of Arizona and in key markets nationwide. The company remains eager to partner with passionate multi-unit operators to expand its footprint in its remaining untapped territories in the State of Arizona and surrounding markets.
Adam Warda, a seasoned professional with a strong background in business development, real estate, and as a Certified Public Accountant (CPA), is bringing Potbelly’s unique dining experience to the Phoenix community. The new locations will deliver the brand’s signature warm and inviting atmosphere, along with its fresh and craveable menu offerings, to neighborhoods across the city.
Known for its distinctive brand culture and commitment to exceptional guest experiences, Potbelly continues to grow its presence as a preferred destination for fast-casual dining.
The planned locations are expected to contribute to the local economy by creating job opportunities in the Phoenix area. Residents can anticipate announcements regarding specific locations and grand opening events soon.
For more information about Potbelly Sandwich Works’ available franchise opportunities, please contact:
Todd L. Owen
Sales Director, Potbelly Sandwich Works
Phone: (872) 250-6956
Email: Todd.Owen@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com.
FAQ
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