Potbelly Sandwich Works Announces Exclusive Franchise Opportunities Across Key Northern-Midwest-Appalachian Markets
Potbelly (NASDAQ: PBPB) has announced exclusive franchise opportunities across key Northern-Midwest-Appalachian markets. The company is offering ambitious business owners the chance to become sole developer/operators in Harrisburg/Lancaster/York/Erie, PA; Toledo/Akron OH; and Charleston, WV markets.
The opportunity allows franchisees to develop 4-6 trade areas and establish a dominant presence through multiple locations. The franchise package includes exclusive market ownership, access to Potbelly's proven business model, comprehensive support in site selection and marketing, and flexible shop formats including endcap, drive-thru, inline, and freestanding locations. A smaller, digital-centric prototype at 1,800 sq ft is also available.
Potbelly (NASDAQ: PBPB) ha annunciato opportunità di franchising esclusive in importanti mercati del Nord-Midwest-Appalachian. L'azienda offre a imprenditori ambiziosi la possibilità di diventare sviluppatori/operatori esclusivi nei mercati di Harrisburg/Lancaster/York/Erie, PA; Toledo/Akron OH; e Charleston, WV.
Questa opportunità consente ai franchisee di sviluppare 4-6 aree commerciali e stabilire una presenza dominante attraverso più sedi. Il pacchetto di franchising include proprietà esclusiva del mercato, accesso al collaudato modello di business di Potbelly, supporto completo nella selezione dei siti e nel marketing, e formati di negozio flessibili che includono angoli, drive-thru, inline e sedi indipendenti. È disponibile anche un prototipo più piccolo e incentrato sul digitale di 1.800 piedi quadrati.
Potbelly (NASDAQ: PBPB) ha anunciado oportunidades de franquicia exclusivas en mercados clave del Norte-Medio Oeste-Appalaches. La empresa está ofreciendo a propietarios de negocios ambiciosos la oportunidad de convertirse en desarrolladores/operadores exclusivos en los mercados de Harrisburg/Lancaster/York/Erie, PA; Toledo/Akron OH; y Charleston, WV.
La oportunidad permite a los franquiciados desarrollar de 4 a 6 áreas comerciales y establecer una presencia dominante a través de múltiples ubicaciones. El paquete de franquicia incluye propiedad exclusiva del mercado, acceso al modelo de negocio probado de Potbelly, apoyo integral en la selección de sitios y marketing, y formatos de tienda flexibles que incluyen esquinas, drive-thru, inline y ubicaciones independientes. También está disponible un prototipo más pequeño, centrado en lo digital, de 1,800 pies cuadrados.
Potbelly (NASDAQ: PBPB)는 북부 중서부-앱팔래치아 주요 시장에서 독점 프랜차이즈 기회를 발표했습니다. 이 회사는 야심찬 사업자들에게 펜실베니아주 해리스버그/랭커스터/요크/에리, 오하이오주 톨레도/아크론, 웨스트버지니아주 찰스턴 시장에서 단독 개발자/운영자가 될 기회를 제공합니다.
이 기회는 가맹점주가 4-6개의 상업 지역을 개발하고 여러 위치를 통해 지배적인 존재감을 확립할 수 있게 해줍니다. 프랜차이즈 패키지에는 독점 시장 소유권, Potbelly의 검증된 비즈니스 모델에 대한 접근, 사이트 선정 및 마케팅에 대한 포괄적인 지원, 그리고 코너, 드라이브 스루, 인라인 및 독립형 위치를 포함한 유연한 상점 형식이 포함됩니다. 1,800 평방 피트 크기의 더 작은 디지털 중심 프로토타입도 제공됩니다.
Potbelly (NASDAQ: PBPB) a annoncé des opportunités de franchise exclusives sur des marchés clés du Nord-Midwest-Appalaches. L'entreprise offre aux entrepreneurs ambitieux la possibilité de devenir développeurs/opérateurs exclusifs dans les marchés de Harrisburg/Lancaster/York/Erie, PA ; Toledo/Akron OH ; et Charleston, WV.
Cette opportunité permet aux franchisés de développer 4 à 6 zones commerciales et d'établir une présence dominante à travers plusieurs emplacements. Le package de franchise comprend la propriété exclusive du marché, l'accès au modèle commercial éprouvé de Potbelly, un soutien complet dans la sélection des sites et le marketing, ainsi que des formats de magasin flexibles, y compris des coins, des drive-thrus, des emplacements en ligne et des emplacements autonomes. Un prototype plus petit, centré sur le numérique, de 1 800 pieds carrés est également disponible.
Potbelly (NASDAQ: PBPB) hat exklusive Franchise-Möglichkeiten in wichtigen Märkten im Nord-Mittelwesten-Appalachen angekündigt. Das Unternehmen bietet ehrgeizigen Geschäftsinhabern die Chance, alleinige Entwickler/Betriebsleiter in den Märkten Harrisburg/Lancaster/York/Erie, PA; Toledo/Akron OH; und Charleston, WV zu werden.
Die Möglichkeit erlaubt es den Franchise-Nehmern, 4-6 Handelsgebiete zu entwickeln und eine dominante Präsenz durch mehrere Standorte aufzubauen. Das Franchise-Paket umfasst exklusive Marktverfügbarkeit, Zugang zu Potbellys bewährtem Geschäftsmodell, umfassende Unterstützung bei der Standortauswahl und Marketing sowie flexible Shop-Formate, darunter Endcap, Drive-Thru, Inline und freistehende Standorte. Ein kleiner, digital ausgerichteter Prototyp mit 1.800 Quadratfuß ist ebenfalls verfügbar.
- Exclusive market rights offering potential for territorial monopoly
- Multiple revenue streams through 4-6 trade areas per market
- Flexible store format options including digital-centric smaller footprint
- Comprehensive franchise support system including site selection and marketing
- None.
Insights
This strategic franchise expansion initiative signals a pivotal shift in Potbelly's growth trajectory, with significant implications for investors. The company's focus on exclusive market rights in mid-sized metropolitan areas represents a calculated approach to expand market presence while minimizing corporate capital requirements.
The selection of markets in Pennsylvania, Ohio, and West Virginia is particularly strategic for several reasons:
- These regions offer attractive demographics with stable population bases and relatively lower market saturation in the fast-casual segment
- The geographic clustering enables efficient supply chain management and marketing synergies
- The exclusive territory rights create natural barriers to entry, potentially leading to stronger unit economics
The introduction of a smaller 1,800 sq ft digital-centric prototype is especially noteworthy, as it addresses two critical market dynamics:
- Lower initial capital requirements for franchisees, potentially accelerating expansion
- Adaptation to the growing digital ordering trend, which typically yields higher margins than traditional dine-in services
From an investor perspective, this franchise-focused growth strategy offers several advantages:
- Reduced capital expenditure requirements for corporate expansion
- More predictable revenue streams through franchise royalties and fees
- Potential for accelerated market penetration with minimal corporate risk
However, the success of this initiative will largely depend on the quality of franchisee selection and their ability to maintain brand standards across these new markets. The exclusive territory rights strategy, while attractive for franchisees, also concentrates operational risk in fewer hands, making franchisee selection particularly important for long-term success.
CHICAGO, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB) Potbelly Sandwich Works, the popular fast-casual restaurant known for its delicious sandwiches and inviting atmosphere, is thrilled to announce exclusive franchise opportunities for ambitious business owners to be the sole developer/operator in the markets of Harrisburg/Lancaster/York/Erie, PA; Toledo/Akron OH; and Charleston, WV. This unique opportunity to develop on average 4-6 trade areas enables individuals to establish a dominant presence by opening multiple Potbelly locations and owning the entire market.
With a proven business model, a beloved brand, and comprehensive support, Potbelly is seeking driven multi-unit operators to drive the brand’s growth across these vibrant markets. This offering is ideal for those looking to take full control of an area while leveraging Potbelly's strong brand recognition and loyal customer base.
Why Own a Market as a Franchisee?
- Exclusive Market Ownership: Business owners have the opportunity to develop and control an entire market, shaping the growth of the Potbelly brand in their region.
- Proven Brand and Concept: Potbelly offers a successful business model centered on high-quality sandwiches, soups, salads, and shakes, ensuring a strong foundation for growth.
- Comprehensive Franchise Support: From site selection to marketing and ongoing operational guidance, Potbelly provides franchisees with robust support every step of the way.
- Long-Term Growth Potential: By securing exclusive territories, business owners can grow their business through multiple locations, increasing both revenue and market influence.
- Flexible Shop Formats: including endcap, drive-thru, inline, and freestanding locations. We also offer a smaller, digital-centric prototype at 1,800 sq ft.
“We’re excited to offer such a unique and empowering opportunity,” said Maureen DiStefano, Franchise Sales Director at Potbelly Sandwich Works. “By allowing business owners to own and develop entire markets, we’re giving them the tools to shape the future of Potbelly in their communities while benefiting from a proven and supported business model.”
Potbelly has become a household name in the fast-casual dining space, and this expansion underscores its commitment to bringing its signature toasty sandwiches and warm hospitality to new communities. These exclusive opportunities in Harrisburg, Lancaster, York, Erie, Toledo, Akron and Charleston WV present an exciting chance for business professionals to make a lasting impact in these markets.
Learn More About Potbelly Franchise Opportunities Business owners interested in these exclusive opportunities are encouraged to reach out to learn how they can play a key role in Potbelly’s growth. For more information, contact:
Maureen Distefano
Sales Director, Potbelly Sandwich Works
Phone: (445) 287-1182
Email: Maureen.Distefano@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com
FAQ
What markets is PBPB offering exclusive franchise rights in 2025?
How many trade areas can a PBPB franchisee develop in each market?
What store formats does PBPB offer for franchisees in 2025?
What support does PBPB provide to new franchise owners?
