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Potbelly Sandwich Works Announces Exclusive Franchise Opportunities Across Key Central U.S. Markets

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Potbelly (NASDAQ: PBPB) has announced exclusive franchise opportunities across key Central U.S. markets, offering ambitious business owners the chance to be sole developer/operators in Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple, and Albuquerque. Each market presents the opportunity to develop 4-6 trade areas.

The initiative allows franchisees to establish a dominant presence through multiple locations while maintaining exclusive market control. The company offers flexible shop formats, including endcap, drive-thru, inline, and freestanding locations, as well as a smaller 1,800 sq ft digital-centric prototype.

Franchisees will receive comprehensive support in site selection, marketing, and operational guidance. The expansion strategy emphasizes Potbelly's commitment to growth through its proven business model centered on sandwiches, soups, salads, and shakes.

Potbelly (NASDAQ: PBPB) ha annunciato opportunità di franchising esclusive in importanti mercati centrali degli Stati Uniti, offrendo ai proprietari d'azienda ambiziosi la possibilità di essere gli unici sviluppatori/operatori a Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple e Albuquerque. Ogni mercato presenta l'opportunità di sviluppare 4-6 aree commerciali.

L'iniziativa consente ai franchisee di stabilire una presenza dominante tramite più sedi, mantenendo il controllo esclusivo del mercato. L'azienda offre formati di negozio flessibili, tra cui location all'angolo, drive-thru, inline e indipendenti, oltre a un prototipo digitale più piccolo di 1.800 piedi quadrati.

I franchisee riceveranno supporto completo nella selezione dei siti, nel marketing e nella guida operativa. La strategia di espansione sottolinea l'impegno di Potbelly per la crescita attraverso il suo modello di business collaudato, incentrato su panini, zuppe, insalate e frullati.

Potbelly (NASDAQ: PBPB) ha anunciado oportunidades de franquicia exclusivas en mercados clave del centro de EE. UU., ofreciendo a los propietarios de negocios ambiciosos la oportunidad de ser desarrolladores/operadores únicos en Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple y Albuquerque. Cada mercado presenta la oportunidad de desarrollar de 4 a 6 áreas comerciales.

La iniciativa permite a los franquiciados establecer una presencia dominante a través de múltiples ubicaciones mientras mantienen el control exclusivo del mercado. La compañía ofrece formatos de tienda flexibles, incluyendo ubicaciones en esquina, drive-thru, en línea y independientes, así como un prototipo digital más pequeño de 1,800 pies cuadrados.

Los franquiciados recibirán apoyo integral en la selección de sitios, marketing y orientación operativa. La estrategia de expansión enfatiza el compromiso de Potbelly con el crecimiento a través de su modelo de negocio probado centrado en sándwiches, sopas, ensaladas y batidos.

Potbelly (NASDAQ: PBPB)는 미국 중앙 지역의 주요 시장에서 독점 프랜차이즈 기회를 발표하며, 야심 찬 사업자들에게 오마하, 위치타, 콜로라도 스프링스, 프로보, 킬린/템플 및 앨버커키에서 유일한 개발자/운영자가 될 기회를 제공합니다. 각 시장은 4-6개의 상업 지역을 개발할 기회를 제공합니다.

이 이니셔티브는 프랜차이즈가 여러 위치를 통해 지배적인 존재감을 확립하면서 독점 시장 통제를 유지할 수 있게 합니다. 회사는 끝단, 드라이브스루, 인라인 및 독립적인 위치를 포함한 유연한 매장 형식을 제공하며, 1,800 평방 피트의 디지털 중심 프로토타입도 제공합니다.

프랜차이즈는 부지 선정, 마케팅 및 운영 안내에서 포괄적인 지원을 받게 됩니다. 확장 전략은 샌드위치, 수프, 샐러드 및 쉐이크를 중심으로 한 검증된 비즈니스 모델을 통해 Potbelly의 성장에 대한 의지를 강조합니다.

Potbelly (NASDAQ: PBPB) a annoncé des opportunités de franchise exclusives dans des marchés clés du centre des États-Unis, offrant aux propriétaires d'entreprise ambitieux la chance d'être des développeurs/exploitants uniques à Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple et Albuquerque. Chaque marché présente l'opportunité de développer 4 à 6 zones commerciales.

L'initiative permet aux franchisés d'établir une présence dominante à travers plusieurs emplacements tout en maintenant un contrôle exclusif du marché. L'entreprise propose des formats de magasin flexibles, y compris des emplacements en coin, des drive-thru, des emplacements en ligne et indépendants, ainsi qu'un prototype numérique plus petit de 1 800 pieds carrés.

Les franchisés bénéficieront d'un soutien complet dans la sélection des sites, le marketing et l'orientation opérationnelle. La stratégie d'expansion souligne l'engagement de Potbelly envers la croissance grâce à son modèle commercial éprouvé centré sur les sandwichs, les soupes, les salades et les milkshakes.

Potbelly (NASDAQ: PBPB) hat exklusive Franchise-Möglichkeiten in wichtigen zentralen Märkten der USA angekündigt und bietet ehrgeizigen Geschäftsinhabern die Chance, alleinige Entwickler/Betriebsleiter in Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple und Albuquerque zu werden. Jeder Markt bietet die Möglichkeit, 4-6 Handelsgebiete zu entwickeln.

Die Initiative ermöglicht es Franchise-Nehmern, eine dominante Präsenz durch mehrere Standorte aufzubauen, während sie die exklusive Marktbeherrschung aufrechterhalten. Das Unternehmen bietet flexible Shop-Formate an, darunter Endcap-, Drive-Thru-, Inline- und freistehende Standorte sowie ein kleineres, 1.800 Quadratfuß großes, digital zentriertes Prototyp.

Franchise-Nehmer erhalten umfassende Unterstützung bei der Standortauswahl, im Marketing und in der operativen Anleitung. Die Expansionsstrategie betont Potbellys Engagement für Wachstum durch sein bewährtes Geschäftsmodell, das sich auf Sandwiches, Suppen, Salate und Shakes konzentriert.

Positive
  • Expansion into six new markets indicates growth potential
  • Exclusive territory rights offer competitive advantage for franchisees
  • Multiple revenue streams through various shop format options
  • Digital-centric prototype shows adaptation to modern market demands
Negative
  • Significant capital investment required for multi-unit development
  • Market exclusivity may limit corporate flexibility in territory management

CHICAGO, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB) Potbelly Sandwich Works, the popular fast-casual restaurant known for its delicious sandwiches and inviting atmosphere, is thrilled to announce exclusive franchise opportunities for ambitious business owners to be the sole developer/operator markets in Omaha, NE; Wichita, KS; Colorado Springs, CO; Provo, UT; Killeen/Temple, TX; and Albuquerque, NM. This unique opportunity to develop on average 4–6 trade areas enables individuals to establish a dominant presence by opening multiple Potbelly locations and owning the entire market.

With a proven business model, a beloved brand, and comprehensive support, Potbelly is seeking driven multi-unit operators to drive the brand’s growth across these vibrant markets. This offering is ideal for those looking to take full control of an area while leveraging Potbelly's strong brand recognition and loyal customer base.

Why Own an Entire Market with Potbelly?

  • Exclusive Market Ownership: Business owners have the opportunity to develop and control an entire market, shaping the growth of the Potbelly brand in their region.
  • Proven Brand and Concept: Potbelly offers a successful business model centered on high-quality sandwiches, soups, salads, and shakes, ensuring a strong foundation for growth.
  • Comprehensive Franchise Support: From site selection to marketing and ongoing operational guidance, Potbelly provides franchisees with robust support every step of the way.
  • Long-Term Growth Potential: By securing exclusive territories, business owners can grow their business through multiple locations, increasing both revenue and market influence.
  • Flexible Shop Formats: including endcap, drive-thru, inline, and freestanding locations. We also offer a smaller, digital-centric prototype at 1,800 sq ft.

“We’re excited to offer such a unique and empowering opportunity,” said Todd Owen, Sales Director at Potbelly Sandwich Works. “By allowing business owners to own and develop entire markets, we’re giving them the tools to shape the future of Potbelly in their communities while benefiting from a proven and supported business model.”

Potbelly has become a household name in the fast-casual dining space, and this expansion underscores its commitment to bringing its signature toasty sandwiches and warm hospitality to new communities. These exclusive opportunities in Omaha, Wichita, Colorado Springs, Provo, Killeen/Temple and Albuquerque present an exciting chance for business professionals to make a lasting impact in these markets.

Learn More About Potbelly Franchise Opportunities Business owners interested in these exclusive opportunities are encouraged to reach out to learn how they can play a key role in Potbelly’s growth. For more information, contact:

Todd L. Owen
Sales Director, Potbelly Sandwich Works
Phone: (872) 250-6956
Email: Todd.Owen@Potbelly.com
Website: https://franchising.potbelly.com

About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com


FAQ

What new markets is PBPB targeting for franchise expansion in 2025?

PBPB is targeting Omaha (NE), Wichita (KS), Colorado Springs (CO), Provo (UT), Killeen/Temple (TX), and Albuquerque (NM) for exclusive franchise opportunities.

How many trade areas can PBPB franchisees develop in each market?

Franchisees can develop on average 4-6 trade areas in each market.

What store formats does PBPB offer to franchisees in 2025?

PBPB offers endcap, drive-thru, inline, and freestanding locations, plus a smaller 1,800 sq ft digital-centric prototype.

What support does PBPB provide to new franchise owners?

PBPB provides comprehensive support including site selection, marketing, and ongoing operational guidance.

What exclusive rights do PBPB franchisees get in their markets?

Franchisees get exclusive rights to develop and operate all Potbelly locations within their assigned market territory.

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