Paramount Global Launches "Popular is Paramount"
Paramount Global (NASDAQ: PARA, PARAA) has launched the "Popular is Paramount" campaign, showcasing its strength in creating and popularizing content across various platforms. This initiative emphasizes Paramount's role as a key entertainment partner for advertisers, distributors, and the creative community. The campaign, running through Summer 2023, features leading intellectual properties (IP) to demonstrate the company's cultural and commercial impact in the media industry. Through innovative marketing strategies and a new visual design system, Paramount aims to connect its legacy with future content offerings, enhancing its market presence in New York and Los Angeles.
- Launch of 'Popular is Paramount' campaign to strengthen brand positioning.
- Campaign showcases Paramount's diverse portfolio and commitment to popular content.
- Running through Summer 2023, indicating ongoing promotional efforts.
- None.
New Trade Marketing Campaign and Positioning Celebrates Scale, Breadth and Impact of Paramount Content with Big, Beloved IP For All Audiences at the Center
Showcases
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"'Popular is
"Popular is
Featuring Paramount's biggest IP front and center and anchored in research-backed insights, the campaign vibrantly captures the essence of "Popular" with eye-catching declarations of content leadership in all genres and formats, including film, television and streaming.
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The campaign will roll out across influential owned and paid media, as well as high-impact out-of-home placements in
Produced in house, the campaign creative also debuts a new visual design system, which reimagines the company's iconic branding while honoring its heritage and creative spirit.
The "Popular is
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