BET PARTNERS WITH CISTUS MEDIA TO LAUNCH "SHOP WITH BET," A MARKETPLACE FOR BLACK-OWNED AND INCLUSIVE BRANDS
BET announced the launch of Shop With BET, a curated marketplace developed with Cistus Media that showcases Black-owned and inclusive brands. The platform debuts with exclusive content hosted by KJ Smith, Mara S. Campo, and Gabrielle Richards. A half-hour episode of Shop With BET: Where Culture Meets Commerce will air on November 13, 2024, at 10 PM ET/CT following Tyler Perry's Sistas. The marketplace aims to connect commerce with Black culture, leveraging BET's position as the #1 series on TV for Black viewers. Visitors can subscribe at ShopWithBET.com for early access to exclusive collections and -edition items.
BET ha annunciato il lancio di Shop With BET, un marketplace curato sviluppato in collaborazione con Cistus Media che mette in mostra marchi appartenenti a Black e brand inclusivi. La piattaforma debutterà con contenuti esclusivi ospitati da KJ Smith, Mara S. Campo e Gabrielle Richards. Un episodio di mezz'ora di Shop With BET: Where Culture Meets Commerce andrà in onda il 13 novembre 2024, alle 22:00 ET/CT, subito dopo Tyler Perry's Sistas. Il marketplace si propone di connettere il commercio con la cultura Black, sfruttando la posizione di BET come la serie numero uno in TV per gli spettatori Black. I visitatori possono iscriversi su ShopWithBET.com per avere accesso anticipato a collezioni esclusive e articoli in edizione limitata.
BET anunció el lanzamiento de Shop With BET, un mercado curado desarrollado junto con Cistus Media que presenta marcas de propiedad Black e inclusivas. La plataforma debutará con contenido exclusivo presentado por KJ Smith, Mara S. Campo y Gabrielle Richards. Un episodio de media hora de Shop With BET: Where Culture Meets Commerce se emitirá el 13 de noviembre de 2024 a las 10 PM ET/CT, después de Tyler Perry's Sistas. El mercado tiene como objetivo conectar el comercio con la cultura Black, aprovechando la posición de BET como la serie número uno en la televisión para los espectadores Black. Los visitantes pueden suscribirse en ShopWithBET.com para tener acceso temprano a colecciones exclusivas y artículos de edición limitada.
BET는 Shop With BET의 출시를 발표했습니다. 이 맞춤형 마켓플레이스는 Cistus Media와 협력하여 블랙 소유 및 포괄적인 브랜드를 선보입니다. 플랫폼은 KJ Smith, Mara S. Campo 및 Gabrielle Richards가 호스트하는 독점 콘텐츠로 데뷔합니다. Shop With BET: Where Culture Meets Commerce의 30분 에피소드는 2024년 11월 13일 오후 10시 ET/CT에 Tyler Perry's Sistas 직후 방영됩니다. 이 마켓플레이스는 BET가 Black 시청자를 위한 TV 최초의 시리즈로서의 위치를 활용하여 상업과 블랙 문화를 연결하는 것을 목표로 합니다. 방문자는 ShopWithBET.com에서 조기 액세스를 위해 구독할 수 있습니다.
BET a annoncé le lancement de Shop With BET, un marché curaté développé avec Cistus Media qui met en avant des marques détenues par des Black et des marques inclusives. La plateforme fait ses débuts avec du contenu exclusif animé par KJ Smith, Mara S. Campo et Gabrielle Richards. Un épisode de 30 minutes de Shop With BET: Where Culture Meets Commerce sera diffusé le 13 novembre 2024 à 22 heures ET/CT, juste après Tyler Perry's Sistas. Le marché vise à connecter le commerce avec la culture Black, en tirant parti de la position de BET en tant que série numéro un à la télévision pour les spectateurs Black. Les visiteurs peuvent s'inscrire sur ShopWithBET.com pour un accès anticipé aux collections exclusives et aux articles en édition limitée.
BET hat den Start von Shop With BET angekündigt, einem kuratierten Marktplatz, der in Zusammenarbeit mit Cistus Media entwickelt wurde und Marken, die im Besitz von Black sind, sowie inklusive Marken präsentiert. Die Plattform debütiert mit exklusiven Inhalten, die von KJ Smith, Mara S. Campo und Gabrielle Richards moderiert werden. Eine halbstündige Episode von Shop With BET: Where Culture Meets Commerce wird am 13. November 2024 um 22 Uhr ET/CT nach Tyler Perry's Sistas ausgestrahlt. Der Marktplatz zielt darauf ab, den Handel mit der Black-Kultur zu verbinden und nutzt BETs Position als die Nr. 1-Serie im Fernsehen für Black-Zuschauer. Besucher können sich unter ShopWithBET.com für den frühen Zugang zu exklusiven Kollektionen und limitierte Artikel anmelden.
- Partnership leverages BET's position as #1 series for Black viewers
- Creation of new revenue stream through e-commerce platform
- Strategic timing of launch during holiday shopping season
- None.
Insights
This marketplace launch, while aligned with BET's mission and cultural objectives, has minimal direct financial impact on Paramount's (PARA) bottom line in the short term. The e-commerce initiative represents a strategic move to monetize BET's audience engagement, but its revenue potential is currently speculative. The timing alongside "Tyler Perry's Sistas," BET's #1 series for Black viewers, shows smart audience targeting but needs time to prove commercial viability.
The partnership with Cistus Media for Shop With BET follows industry trends of media companies expanding into e-commerce, but represents a small piece of Paramount's diverse revenue streams. While this could develop into a meaningful revenue channel through BET's strong audience connection, current investor focus should remain on broader streaming performance and traditional revenue metrics.
PLATFORM HIGHLIGHTS BLACK FOUNDERS AND OFFERS EXCLUSIVE, CULTURALLY INSPIRED PRODUCTS IN TIME FOR HOLIDAY SHOPPING
PREVIEW PROMO: HERE
BET will debut exclusive content hosted by actor KJ Smith, TV personality Mara S. Campo, and fashion expert Gabrielle Richards to mark the launch. The first half-hour episode of Shop With BET: Where Culture Meets Commerce will air on Wednesday, November 13, 2024, at 10 PM ET/CT, following a new episode of "Tyler Perry's Sistas." A second episode will air later in the season. These episodes provide audiences with a behind-the-scenes look at the brands featured in the marketplace, emphasizing BET's commitment to connecting commerce with Black culture.
We're thrilled to blend content, culture, and commerce in a way that resonates with our Black audience," said Kimberly Paige, EVP, Chief Marketing Officer at BET. "With the success of 'Tyler Perry's Sistas' as the #1 series on all TV for Black viewers and the strength of our digital platforms, launching Shop With BET alongside this content is a natural fit. 'Tyler Perry's Sistas' represents Black culture's vibrancy, creativity, and stories, making it the perfect lead-in for a platform that celebrates Black-owned businesses and inclusive brands. By leveraging our top-rated content and expansive digital presence, we can provide our audience with a seamless and impactful shopping experience that reflects the values and diversity of our communities."
"This partnership is about more than just commerce; it's about creating a platform that celebrates diversity and empowers our communities, said Candi Carter, CEO of Cistus Media. "We are committed to curating an experience that reflects the richness of our culture while providing visibility and support for Black entrepreneurs."
Shop With BET invites visitors to subscribe at ShopWithBET.com for early access to exclusive collections. Available only through Shop With BET, these curated collections offer audiences a first look at limited-edition items inspired by culturally resonant fashion.
Visit www.shopwithbet.com to subscribe for updates, explore exclusive drops, and celebrate Black-owned and inclusive businesses.
ABOUT BET MEDIA GROUP:
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.
ABOUT CISTUS MEDIA:
Cistus Media specializes in creating content-integrated online marketplaces that connect networks with carefully curated brands, enabling content creators and media companies to generate millions in new revenue. With a mission to transform audience engagement into profitable experiences, Cistus Media is at the forefront of redefining how entertainment industries monetize their vast audiences.
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SOURCE Viacom International Inc.
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