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Your Voice is Your Vote. BET Media Group, National Urban League, NAACP, and Other Partners Aim to Drive Awareness and Registration This National Black Voter Day on September 20th

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BET Media Group, a unit of Paramount (NASDAQ: PARA), is leading the 5th Annual National Black Voter Day on September 20, 2024. This initiative, in partnership with the National Urban League, NAACP, and over 40 civic engagement partners, aims to mobilize Black voters for the 2024 election. BET's comprehensive strategy includes:

1. Voter education initiatives across linear, digital, and social platforms
2. In-market activations like Vote Fest Rally in Philadelphia
3. HBCU integrations with NextGen America
4. Community conversations on Black male voter engagement

The campaign focuses on three key moments: Registration (Sept. 20), Early Voting (during BET Hip Hop Awards 2024), and Turnout (Nov. 5). BET's efforts aim to empower Black voters, protect against disenfranchisement, and educate on collective power in local, state, and national elections.

BET Media Group, una divisione di Paramount (NASDAQ: PARA), sta guidando il 5° Giorno Nazionale del Votante Nero il 20 settembre 2024. Questa iniziativa, in collaborazione con la National Urban League, NAACP e oltre 40 partner per l'impegno civico, ha l'obiettivo di mobilitare gli elettori neri per le elezioni del 2024. La strategia complessiva di BET include:

1. Iniziative di educazione al voto su piattaforme lineari, digitali e sociali
2. Attivazioni sul mercato come il Vote Fest Rally a Philadelphia
3. Integrazioni con le HBCU attraverso NextGen America
4. Conversazioni comunitarie sull'impegno degli elettori neri maschi

La campagna si concentra su tre momenti chiave: Registrazione (20 settembre), Voto Anticipato (durante i BET Hip Hop Awards 2024) e Affluenza (5 novembre). Gli sforzi di BET mirano a mettere in grado gli elettori neri, proteggere contro la privazione del diritto di voto e educare sul potere collettivo nelle elezioni locali, statali e nazionali.

BET Media Group, una unidad de Paramount (NASDAQ: PARA), está liderando el 5º Día Nacional del Votante Negro el 20 de septiembre de 2024. Esta iniciativa, en colaboración con la National Urban League, NAACP y más de 40 socios de compromiso cívico, tiene como objetivo movilizar a los votantes negros para las elecciones de 2024. La estrategia integral de BET incluye:

1. Iniciativas de educación del votante a través de plataformas lineales, digitales y sociales
2. Activaciones en el mercado como el Vote Fest Rally en Filadelfia
3. Integraciones con HBCU a través de NextGen America
4. Conversaciones comunitarias sobre el compromiso de los votantes masculinos negros

La campaña se centra en tres momentos clave: Registro (20 de septiembre), Votación Anticipada (durante los BET Hip Hop Awards 2024) y Participación (5 de noviembre). Los esfuerzos de BET buscan empoderar a los votantes negros, proteger contra la desposesión y educar sobre el poder colectivo en las elecciones locales, estatales y nacionales.

BET 미디어 그룹(Paramount (NASDAQ: PARA)의 자회사)은 2024년 9월 20일 제5회 전국 흑인 유권자 데이를 주도하고 있습니다. 이 이니셔티브는 National Urban League, NAACP와 40개 이상의 시민 참여 파트너와 협력하여 2024년 선거를 위한 흑인 유권자 mobilization을 목표로 하고 있습니다. BET의 포괄적인 전략은 다음을 포함합니다:

1. 선형, 디지털 및 소셜 플랫폼을 통한 유권자 교육 이니셔티브
2. 필라델피아에서 열리는 Vote Fest Rally와 같은 시장 내 활성화
3. NextGen America와의 HBCU 통합
4. 흑인 남성 유권자 참여에 대한 지역 사회 대화

캠페인은 세 가지 핵심 순간에 초점을 맞추고 있습니다: 등록 (9월 20일), 조기 투표 (BET 힙합 어워드 2024 기간 중) 및 투표율 (11월 5일). BET의 노력은 흑인 유권자를 Empower하고, 투표권 박탈로부터 보호하며, 지역, 주 및 국가 선거에서 집단의 힘을 교육하는 것을 목표로 하고 있습니다.

BET Media Group, une unité de Paramount (NASDAQ: PARA), dirige le 5e Journée Nationale des Électeurs Noirs le 20 septembre 2024. Cette initiative, en partenariat avec la National Urban League, la NAACP et plus de 40 partenaires d'engagement civique, vise à mobiliser les électeurs noirs pour les élections de 2024. La stratégie globale de BET comprend :

1. Initiatives d'éducation des électeurs sur des plateformes linéaires, digitales et sociales
2. Activations sur le marché comme le Vote Fest Rally à Philadelphie
3. Intégrations HBCU avec NextGen America
4. Conversations communautaires sur l'engagement des électeurs masculins noirs

La campagne se concentre sur trois moments clés : inscription (20 septembre), vote anticipé (durant les BET Hip Hop Awards 2024) et participation (5 novembre). Les efforts de BET visent à autonomiser les électeurs noirs, protéger contre la privation de droits et éduquer sur le pouvoir collectif lors des élections locales, étatiques et nationales.

BET Media Group, eine Einheit von Paramount (NASDAQ: PARA), leitet am 20. September 2024 den 5. Nationalen Tag der Schwarzen Wähler. Diese Initiative, in Partnerschaft mit der National Urban League, NAACP und über 40 Partnern für bürgerschaftliches Engagement, zielt darauf ab, schwarze Wähler für die Wahl 2024 zu mobilisieren. Die umfassende Strategie von BET umfasst:

1. Initiativen zur Wählerbildung über lineare, digitale und soziale Plattformen
2. Aktivierungen vor Ort wie das Vote Fest Rally in Philadelphia
3. HBCU-Integrationen mit NextGen America
4. Gemeinschaftsgespräche zur Beteiligung schwarzer männlicher Wähler

Die Kampagne konzentriert sich auf drei Schlüsselmomente: Registrierung (20. September), Frühe Stimmabgabe (während der BET Hip Hop Awards 2024) und Wahlbeteiligung (5. November). BETs Bemühungen zielen darauf ab, schwarze Wähler zu stärken, vor Wahlentzug zu schützen und über die kollektive Kraft bei lokalen, staatlichen und nationalen Wahlen aufzuklären.

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5th Annual National Black Voter Day Will Mobilize Black Voters Nationwide to Drive Unprecedented Turnout in the 2024 Election

NEW YORK, Sept. 18, 2024 /PRNewswire/ -- BET Media Group (a unit of Paramount, NASDAQ: PARAA; PARA), the world's largest media company dedicated to empowering the Black community and championing Black culture, is proud to continue its commitment to mobilizing Black voters through comprehensive voter education initiatives, community engagement, and strategic partnerships, leading up to the 5th Annual National Black Voter Day on September 20, 2024. BET has partnered with the National Urban League, NAACP, and over 40 other civic engagement partners to amplify this nonpartisan initiative. It focuses on empowering Black voters to participate in local, state, and national elections each year, protecting Black voters against disenfranchisement and suppression, and educating them on their collective power.

On September 20, BET is committed to utilizing its national reach, scale, and impact to roll out a suite of activities to maximize voter registration and create high-touch local market engagement in key markets. Civic engagement programming will be featured across linear channels, with lower thirds displaying QR codes linked to voter registration information. On digital and social platforms, BET will launch voter education and registration campaigns, including public service announcements from the Divine 9 and young leaders, along with influencer and talent engagement. In-market activations will include Vote Fest Rally in Philadelphia, NextGen America and HBCU integrations, and partner events in key markets. BET will also engage broadcast, radio, and print press to amplify the day's importance.

"BET is dedicated to educating and amplifying the voices of Black voters and the issues most relevant to the Black community," said Kimberly Paige, EVP, Chief Marketing Officer and Co-Lead of Social Impact at BET. "By convening with partners like the National Urban League, NAACP, and more, we are uniting resources and expertise to create an urgent and collective force that not only raises awareness but also drives real change. National Black Voter Day is about ensuring our community's voice is loud, clear, and impossible to ignore."

"Our mission with National Black Voter Day is to inform Black voters with targeted, data-driven insights that speak directly to their needs and concerns," said Tiyale Hayes, EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact at BET. "Armed with this knowledge, we are mobilizing communities to take action and turn awareness into power at the polls. This is about more than voting—it's about igniting a movement that ensures the Black community's voice shapes the future."

BET's voting plan revolves around three key moments: Registration on National Black Voter Day (September 20), Early Voting highlighted during the BET Hip Hop Awards 2024, and Turnout on Election Day (November 5). BET will spotlight each phase with tailored initiatives to educate and encourage voter participation across its platforms.

NextGen America + HBCU Integration

BET has partnered with NextGen to host an HBCU campus cookout and concert focused on voter registration among young voters. Hosted by Pretty Vee, with special musical performances from Rapsody and Finesse2Tymes, a National Voter Registration Day event held at North Carolina A&T University on Sept. 17, 2024, further integrating HBCUs into the campaign and solidifying their role in driving voter participation.

A Community Conversation

BET will host "Power in Our Hands: Black Men and the Path to Political Impact," a community conversation at Philadelphia City Hall on September 20, 2024. The conversation will feature Councilmember Isaiah Thomas and other local leaders. Moderated by Tiyale Hayes, BET's EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact, the panel will explore key statistics on Black male voters and discuss the issues most important to them, highlighting the critical role of voting in amplifying their voices. BET and its coalition partners, the National Urban League and NAACP, will be recognized for their work promoting civic engagement, voter registration, and participation ahead of the election.

VOTE FEST RALLY

BET VOTE FEST will kick off in Philadelphia, PA, on September 20, 2024, co-hosted by  Yandy Smith and Beano French with a dynamic lineup featuring performances by JT, Pusha T, KUR, Karrahbooo, DJ Diamond Kuts, and Lincoln University's "ORANGE CRUSH" Roaring Lion Marching Band. The event will also include remarks from Councilmember Isaiah Thomas, Senator Vincent J. Hughes, National Urban League Senior Vice President of Equitable Justice and Strategic Initiatives Jerika Richardson, Pastor Carl Day, and other special guests and performances. Attendees can look forward to interactive civic engagement zones and onsite voter registration stations. The event aims to deliver powerful messages about the importance of voting, inspiring individuals to amplify their voices, register, and take action at the polls this November.

For more information on National Black Voter Day and BET's broader election initiatives, visit BET.com/VOTE and join the conversation on social media using the hashtags #BETWeVote and #NationalBlackVoterDay.

About BET Media Group
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.

About National Urban League
The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 92 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit www.nul.org and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.

 

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SOURCE BET

FAQ

When is National Black Voter Day 2024 and what is its purpose?

National Black Voter Day is on September 20, 2024. Its purpose is to mobilize Black voters nationwide, drive voter registration, and increase turnout for the 2024 election.

What major events is BET organizing for National Black Voter Day 2024?

BET is organizing a Vote Fest Rally in Philadelphia, an HBCU campus cookout with NextGen America, and a community conversation titled 'Power in Our Hands: Black Men and the Path to Political Impact' at Philadelphia City Hall.

How is Paramount (PARA) involved in National Black Voter Day 2024?

Paramount (PARA) is involved through its unit BET Media Group, which is leading the National Black Voter Day initiative, utilizing its platforms and partnerships to drive voter education and registration efforts.

What are the three key moments in BET's voting plan for the 2024 election?

BET's voting plan focuses on three key moments: Registration on National Black Voter Day (September 20), Early Voting highlighted during the BET Hip Hop Awards 2024, and Turnout on Election Day (November 5).

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